Folklore

08/07/2024

The holy Trinity of Creative in the greater Pittsburgh region … Folklore, Finsley Creative, & Meteor Visuals.

06/12/2024

It was great having the old crew back together again today working on our first shoot for a year-long campaign for American Job Centers Northern Panhandle West Virginia.

Sure, the future might belong to specialists, but those specialists are stronger when they work together. For us, that means riding with Finsley Creative & Meteor Visuals through hell and high water.

06/12/2024

06/12/2024

On Notice: Back in the lab with a pen & a pad — not dead, just been waiting and getting right, family.

Ready to step out & step up. Ready to give voice to what is going on just like we always have & always will.🩺

07/29/2022

EDIT: this has been filled. THANK YOU ALL for the responses!!

Folklore is looking for PAID on-camera talent for a role in a local commercial. The production will take place in Wheeling, WV in early August. Experience not needed!

Grandson - somewhere between the age of 7-13
Grandfather - anywhere from 55-75 and healthy enough that they can walk around easily.

We're looking for a grandfather & grandson duo that are familiar and comfortable with fishing. The duo doesn't need to be an actual grandfather and grandson or even related, but must know each other and be comfortable with each other.

Please email a photo of both to Tim at [email protected]

06/06/2022

It's shooting day with Chef Matt Welsch, the Vagabond Chef, for a bunch of upcoming projects including a new series of instructional videos and cooking demos for all you at-home chefs holding it down in your home kitchens.

If you haven't subscribed to his YouTube channel yet, now would be a great time to jump on over and "smash that subscribe button" by clicking the link below.

Projects like these reinforce our belief that content is king and video is the crown. We're always thankful for clients that give us an amazing canvas and tools to paint with and then step back and trust us enough to let us tell their story.

https://www.youtube.com/c/theVagabondChefRides

04/01/2022

We think the argument about inbound marketing vs outbound marketing is a little outdated. The key is to have integrated communications strategies that effectively use all of the tools available to tell better stories.

That being said, statistics show that when it comes to converting qualified leads to sales and tracking that ROI, inbound marketing wins that debate hand-over-foot.

Good creative matters at every stage of your customers' journey, and we focus on quality brand awareness more than others, but as we've matured, we've begun working our way down the conversion funnel to help our clients see the way their stories are changing lives.

Stay tuned next Monday for the way we're going to get this done.

03/30/2022

We've been getting more and more calls to do brand photography shoots, which really tickles us pink, Family.

This is a shot that we took prior to the "American Roots" concert for the Wheeling Symphony Orchestra. It's one of our favorite shots from the last month.

We decided to push this part of our creative agency because we felt like good, affordable brand photography was severely lacking in the Ohio Valley.

So, if you need photography for your store, your social media, your website, or just because you want some (seems like a legitimate reason to us), hit us up in the "Contact Us" portion of our website, and let's get this thing poppin'!

See you soon. Hit us up.

03/28/2022

We've been pretty quiet in 2022 because we've been changing some things up.

Over the past couple of years, we've listened to our clients talk to us over and over again about the need to track and gain insights from the stories they're telling.

We listened, and we acted.

We're going to be making some big announcements that will change the way we approach our business, but we believe it will firmly place us in a tier all by ourselves.

We recently had a new client tell us that, "Working with you isn't about whether you are better or worse than other agencies. What I understood about you early on is that you are something completely different. You don't just talk about storytelling, you really talk about how to tell better stories."

So, how do we tell better brand stories?

It's simple. We understand content, and content is what moves the needle in today's marketplace.

02/13/2022

We popped into Studio 23 in Follansbee, WV this afternoon. It's a great little clothing boutique in the Blue Wave Center (Old Follansbee Middle School). It's founder is an old friend of Folklore and it's an entire vibe.

Check it out. Hope on over to Instagram (.boutique) to give her a follow.

01/26/2022

A narrative without tension is a postcard, not a story. One thing we see more often than we don't are clients afraid to introduce tension into their copy, their photography and video, or their earned media.

There is an archaic notion that everything must appear sunshines and rainbows all of the time or customers, clients, and prospects will be left with a negative emotional trigger that will forever be associated with their brand.

I will fight this battle every single day. Psychology shows us that feel good emotions don't push us to change. They don't move us to take action because there is nothing in our lizard brain telling us that there is a danger that must be met.

The question is not whether you should raise concerns and shine your light on the negative emotions that people might be feeling. The question is whether or not you actually have a path to solving that problem.

Because if you do, you're a story they need to hear.

01/26/2022

Today was a crazy one, so we're a little late getting this piece about how conflict and tension is what drives our brands forward, but we trust it'll have the same effect.

Here's a little taste, Family. We hope it helps.

"The process of identifying the narrative conflict in your brand development is not the process of identifying the tension and conflict in your story. It’s all about identifying and articulating the tension and conflict in your customer’s story. Rule number one of marketing in an economy of attention is that nobody cares about you. They only care about what you can do for them. Your tension and conflict is centered on how well you can figure out how to solve what is keeping them up at night."

Click Here if you'd like to go a little deeper on the subject: https://bit.ly/3KLwBoY