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Sarah Sensi, White Plains, NY (2026)

11/15/2022

Before the pandemic, most people from the hours of 9-5 wouldn't be making purchases so it wasn't a great time for brands to run ads. The ideal time would've probably been the evening or on weekends. However, now that the lines between work and personal life have been blurred due to work-from-home, a lot of people seem to be spending more of the time during the workday browsing and making purchases on their work-issued devices. This is just one example of how the pandemic will have lasting effects even after people stop getting sick.

Sponsor content from MICROSOFT.

11/14/2022

One of the main themes of the article is the importance of consistency; maintaining the same messaging, voice, logo, and brand colors are necessary because people will only remember your brand if they're repeatedly exposed to the same stimuli. The other point that I found interesting was that while consistency is important, it is also essential that your brand continues to evolve in terms of platforms and technology. A mix of consistency and adaptability seem to be keys to successfully building brand awareness.

Erfolk Digital Marketing agency explains how to create and build brand awareness for your business in 6 steps to reach more customers.

11/10/2022

In a time when inflation is out of control and the cost-of-living is so high, many people will be looking to do as much holiday shopping as possible during Black Friday/ Cyber Monday. Advertising around this time is expensive but worth it.

Black Friday 2022 is already here, and the deals are rolling in. Check out these early Black Friday deals on Wirecutter-recommended products.

11/09/2022

One of COVID-19’s lasting effects is the growth of e-commerce. I know I do 95% of my shopping online. This article is a great way to familiarize yourself with virtual marketing and its advantages if done correctly.

What is virtual marketing: the tactics involved, the types of content you can create, and how to integrate it into your overall strategy.

11/08/2022

https://digitalagencynetwork.com/the-true-power-and-curse-of-growth-marketing/
While growth marketing can be powerful when done correctly, it is very difficult in that there are so many puzzle pieces that come into play. Tracking and attribution are essential to growth marketing in that they provide necessary insight into which channels are providing the highest ROI. This information tells the marketer which platforms to focus more on and put more money into. The other part of the article that I thought was interesting is that growth marketers have to be constantly adapting; what works to grow your company one month may be ineffective the next. It takes constant monitoring and flexibility to continuously be successful.

ProperExpression explains why growth marketing is so powerful, and the marketing pitfalls you should avoid.

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