allscope

allscope Allscope is an omnichannel agency for brand + performance marketers.

Loyalty programs have been adapting to commerce shifts since the 1930s, when consumers collected stamps for purchases an...
05/29/2026

Loyalty programs have been adapting to commerce shifts since the 1930s, when consumers collected stamps for purchases and cashed them in for free products. They survived the transition from physical ID cards kept in a wallet to digital memberships on your phone. Loyalty programs, just like the broader retail space they concentrate in, keep evolving.

The Drum |

As AI compresses the shopping journey and threatens onsite ad surfaces, commerce media columnist Kiri Masters argues that loyalty programs are becoming the asset that keeps the whole retail media flywheel spinning, not just the data layer underneath it.

Paying for return shipping is the hardest part of returning an online order for 25% of US digital shoppers, nearly doubl...
05/29/2026

Paying for return shipping is the hardest part of returning an online order for 25% of US digital shoppers, nearly double the share who cite waiting for a refund (18%), according to a November 2025 survey.

EMARKETER |

Paying for return shipping is the hardest part of returning an online order for 25% of US digital shoppers, nearly double the share who cite waiting for a refund (18%), according to a November 2025 survey from Locus and Dynata.

Consumers are still concerned about privacy, but they are getting more comfortable trading data for better product recom...
05/28/2026

Consumers are still concerned about privacy, but they are getting more comfortable trading data for better product recommendations. Share a little about what you’ve browsed or bought, and the experience gets faster and more relevant.

But that openness has limits, and when brands push past what feels fair or transparent, trust drops quickly.

MarTech |

Consumers are more willing to trade data for better recommendations, but they are very clear about what the red lines are.

For brands operating in competitive categories, particularly within consumer packaged goods (CPG), proving this linkage ...
05/28/2026

For brands operating in competitive categories, particularly within consumer packaged goods (CPG), proving this linkage is essential to securing budget, optimizing strategy, and sustaining growth.

Increasingly, platforms such as Pinterest are also seeking to validate how their advertising environments contribute directly to sales outcomes, reinforcing the need for independent, outcome-based measurement.

Nielsen |

A Nielsen Case Study on Measuring Real Business Outcomes The Measurement Gap: Linking Media Investment to Sales...

When the 2026 FIFA World Cup kicks off on June 11, the moment will mark several milestones. The tournament is the first ...
05/27/2026

When the 2026 FIFA World Cup kicks off on June 11, the moment will mark several milestones. The tournament is the first to be hosted by three countries and the first to include 48 teams.

It is also arguably the first time that major marketers have activated around the World Cup in such a significant way, with some making their largest investments to date in soccer this summer.

Marketing Dive |

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

Google’s new ad formats for AI Mode, its conversational search experience, could force brands to surrender short-term co...
05/27/2026

Google’s new ad formats for AI Mode, its conversational search experience, could force brands to surrender short-term control of messaging in order to build long-term trust with consumers who are skeptical of ads in AI environments, experts told Ad Age.

Ad Age |

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long term.

Media Briefing examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search tr...
05/26/2026

Media Briefing examine why Google’s latest AI search overhaul may mark the moment publishers fully accept that search traffic as they once knew it is never coming back.

Digiday |

Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.

Mark Ritson sees the Royal Pop frenzy as proof that co-branding, when handled with discipline, can build fame, borrow me...
05/26/2026

Mark Ritson sees the Royal Pop frenzy as proof that co-branding, when handled with discipline, can build fame, borrow meaning and make money at the same time.

The Drum |

Mark Ritson sees the Royal Pop frenzy as proof that co-branding, when handled with discipline, can build fame, borrow meaning and make money at the same time.

“Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dyin...
05/25/2026

“Think different” was the theme of Apple’s 1997 campaign that began the company’s revival after many thought it was dying. It is both an example of great branding and a wake-up call.

The point of branding is differentiation, but that’s been lost in the fog of AI sameness. Your brand is your promise of value, and it’s time to clearly define your organization’s reason for being and why customers should choose you.

MarTech |

From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively.

Google has frequently emphasized how generative artificial intelligence is making search habits more winding and complex...
05/25/2026

Google has frequently emphasized how generative artificial intelligence is making search habits more winding and complex, transforming a channel that remains the core pillar of its business. A wide-ranging suite of advertising and commerce products announced at the company’s Marketing Live summit show how the tech titan is adapting brand experiences to better gel with a more conversational era for search while reducing friction between AI agents and purchases.

Marketing Dive |

A range of new tools announced at Marketing Live follow the platform enacting a significant overhaul of the search experience to prioritize AI chats.

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