allscope

09/04/2026

Brands, agencies, and AI labs manage AI's less glamorous side: performance, control, and accountability...

Adweek |

Brands, agencies and AI labs confront the less glamorous parts of the buildout—performance, control and who’s actually accountable when it breaks.

09/04/2026

Meta has announced a range of new measures designed to better protect teen users from the harms of social media overuse. However, questions remain regarding what that might mean for social media engagement more broadly, and how these restrictions could impact usage trends.

Marketing Dive |

The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps to implement similar teen restrictions.

09/03/2026

Reddit is pushing advertisers to develop longer video promotions on the platform by extending its 6-second engaged video views goal to 15 seconds, effectively targeting marketers intent on telling a longer brand story while capturing the attention of users most likely to invest.

MediaPost |

https://vist.ly/5h7iz

09/03/2026

Alphabet Inc.’s Google doesn’t have to sell off its advertising exchange and instead must make its ad tech tools work with those operated by rivals, a federal judge ruled Wednesday, in a move that saves the tech giant from a second bid to force a breakup.

Ad Age |

https://vist.ly/5h5hj

09/02/2026

'Advertisers have been flocking to Reddit in the hope of influencing how they appear in LLM search results. So it will have come as an unwelcome surprise when it was reported last week that Reddit citations in ChatGPT queries had fallen off a cliff for reasons no one yet fully understands.

According to data from PromptWatch, Reddit citations in ChatGPT Search fell by more than 86% over a recent four-day period.'

The Drum |

Brands have doubled down on Reddit to win over LLMs. Then citations to ChatGPT fell off a cliff. Here’s what some experts think may have happened.

09/02/2026

America’s 250th anniversary has been a once-in-a-generation moment, offering brands and creators a unique opportunity to celebrate their own legacy as part of the American story.

How brands have responded is a testament to the enduring power of heritage marketing.

Marketing Dive |

Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.

09/01/2026

'The creator economy is officially trying to build its own ad stack.

It’s probably the most arresting signal that parts of the creator economy are starting to mirror the programmatic ad industry — at least at the infrastructure level.'

Digiday |

Creator marketing is mirroring programmatic ad tech and AI ad-stack automation, but risks turning trust into inventory.

09/01/2026

'Better data needs participation from the person being described. People need the ability to see, correct, and control information about themselves. Organizations need to distinguish what a person disclosed from what an algorithm inferred.'

MarTech |

https://vist.ly/5gufq

08/31/2026

Google shared its latest Demand Gen ads update, which includes new ways for advertisers to transfer ad responses directly to a DM chat, as well as local activities listings for travel ads.

Social Media Today |

The company released multiple new features, including DM links, real-time travel data for bookings and personalized hotel promotions.

08/31/2026

Google wants brands to rethink their approach to performance marketing, so on Thursday the company announced it is testing new tools to connect video ads through messaging with support from "Demand Gen" ads on YouTube.

MediaPost |

https://vist.ly/5gq6q