03/30/2026
Local SEO isn’t just about NAP anymore.
For years, the focus was simple: keep your business name, address, and phone number consistent across the web and match it to your Google Business Profile.
That still matters. But that’s not the whole game anymore.
Today, stronger local visibility means giving search engines and AI platforms more complete, consistent information about your business.
That includes:
Name
Address
Phone #
Website
Email
Hours
Services
FAQs
Social media
We also focus on the directories and platforms that actually matter—ones showing up in Google search results, major players like Yelp, strong niche and local directories, and even sources that appear in AI search results.
Why does that matter?
Because customers aren’t just searching on Google anymore. They’re searching everywhere. And the more clear, detailed, and consistent your business information is across the web, the easier it is for search engines and AI tools to trust it, verify it, and show it to the right people.
Local SEO has changed. We’ve changed with it.
Credit to another SEO expert for inspiring this conversation - Tim Kahlert.