Holly D. Antle

Holly D. Antle Experienced marketer, fractional CMO, content and copywriter, and marketing thought leader

Ever wondered what a professional copywriter actually DOES? Now you can find out, with the most boring video on the enti...
10/25/2021

Ever wondered what a professional copywriter actually DOES? Now you can find out, with the most boring video on the entire Internet! https://www.loom.com/share/963962b1276a4893a035f10c195af4af (Don't say I didn't warn you!)

This is a full 85 minutes with no time distortion that shows a real live copywriter creating a blog post from scratch, just like I would for a client.

Observe the copywriter in her native habitat, dressed in pajamas with no makeup and a water bottle at the ready. See how she holds her breath when she's typing like a total weirdo. Observe how she randomly gets frustrated with phrases, seemingly out of nowhere, and see her struggle to understand why certain word combinations "don't flow".

It's the epic battle of typing versus the delete key in this full-length feature film!

No time distortion, so this is REAL TIME (so it is LONG - about an hour and a half). In this video, I'm creating a full blog post from scratch. It's about 500-700 words. The video cuts off at the very end, so it doesn't show a few last-minute edits. I added in links, adjusted a few of the headings t...

I've spent a lot of time in the world as a , and I've held the position. I work a lot with and companies, and I...
08/18/2021

I've spent a lot of time in the world as a , and I've held the position. I work a lot with and companies, and I've noticed over the years that a lot of my colleagues in those spaces tend to give short shift, especially in those early days. And I get it... Unless you're building a marketing startup, your expertise is in a different area, and you may not always have the budget for a full-on marketing department in your new startup.

So I've launched a new section over on my website just for the Founders and CEOs of startups, and it's filled with tips you can use right now, today. It's not about the intricacies of Facebook marketing or the minutiae of AdWords; it's about the REAL choices and decisions that you have to face in those early days of growing your startup.

I invite you to come take a look. It's in its early days, so there will be a lot of additions to it over the coming weeks, but there's already a wealth of tips and information over at http://hollyantle.com/founders-and-ceos/

Tell me in the comments what your BIGGEST marketing challenge is as a startup! That will tell me what kind of content to create next!

Let's Talk I know you're busy. I've done your job before - founding and leading a startup. It's brutal. I hated it, and I never want to be in the CEO hot-se

I'm doing something a little new: CMO tips for Startup Founders and CEOs. Today's offering: Tips for founders & CEOs who...
08/17/2021

I'm doing something a little new: CMO tips for Startup Founders and CEOs. Today's offering: Tips for founders & CEOs who are in a period of rapid growth.

You’ve probably got an MVP on the market, but you’ve either got to get another round of investment or prepare for liquidity, so you need to grow quickly. When your startup is on the verge of a massive growth period, you need a CMO or marketing leader that can help your growth startup succeed.

Here are the answers to your top questions:

You’ve probably got an MVP on the market, but you’ve either got to get another round of investment or prepare for liquidity, so you need to grow quickly. When your startup is on the verge of a massive growth period, you need a CMO or marketing leader that can help your growth startup succeed.

Popup Translator (Excerpts) - How to use a pop-up translator to optimize your multilingual website Meta description: Pop...
03/18/2021

Popup Translator (Excerpts) - How to use a pop-up translator to optimize your multilingual website Meta description: Popups can

How to use a pop-up translator to optimize your multilingual website Meta description: Popups can be a valuable addition to your marketing strategy. In this

ThrowRaft Landing Page - Hero More Space = More Fun Section One You know the rules: You have to
03/18/2021

ThrowRaft Landing Page - Hero More Space = More Fun Section One You know the rules: You have to

 Hero More Space = More Fun Section One You know the rules: You have to have a throwable personal flotation device (PFD) on board when you go boat

03/18/2021

Where Should I Go For Help? (Healthcare) - Where Should I go for Help? Primary Care, Urgent Care, and Emergency Care When you’re

Where Should I go for Help? Primary Care, Urgent Care, and Emergency Care When you’re sick or hurting, it’s important to know where the best place is

03/18/2021

Atlanta Car Accident Attorney - As soon as you’re involved in a car accident, the clock starts running on the

As soon as you’re involved in a car accident, the clock starts running on the amount of time you have to file a claim. Our Atlanta car accident attorneys can

Crown Atlantic - Email Article on Qualified Longevity Annuity Contracts Crown Atlantic Insurance, a national insurance a...
03/17/2021

Crown Atlantic - Email Article on Qualified Longevity Annuity Contracts Crown Atlantic Insurance, a national insurance and annuities company, needed some articles to be sent to their email subscribers. Their focus was on marketing to Baby Boomers who were approaching retirement age or thinking about life insurance, and their primary concern was that the copy we produced be entirely compliant with regulatory rules....

Crown Atlantic - Email Article on Qualified Longevity Annuity Contracts Crown Atlantic Insurance, a national insurance and annuities company, needed some articl

Mortgage House, Email to Commonwealth Bank Customers Mortgage House is an Australian mortgage lender. The work that I di...
03/17/2021

Mortgage House, Email to Commonwealth Bank Customers Mortgage House is an Australian mortgage lender. The work that I did for Mortgage House was challenging on two levels. First, as a mortgage lender, it’s a heavily regulated industry that requires careful attention to detail in order to ensure regulatory compliance. Second, it was an Australian company, which required extensive research to ensure compliance with Australian laws (which differ slightly from US requirements)....

Mortgage House, Email to Commonwealth Bank Customers   Mortgage House is an Australian mortgage lender. The work that I did for Mortgage House was challen

Planes Dental Arts - Wedding Dentistry Working with BK Dental, I wrote countless website pages on dental implants, cosme...
03/17/2021

Planes Dental Arts - Wedding Dentistry Working with BK Dental, I wrote countless website pages on dental implants, cosmetic dentistry, orthodontics, and other dental issues. This copy was intended to be keyword optimized for SEO, but I’m particularly proud of this piece, as it’s an excellent example of persuasive copy in a heavily regulated industry. Wedding Dentistry You have set the date, booked the caterer, and picked out the flowers....

Planes Dental Arts - Wedding Dentistry Working with BK Dental, I wrote countless website pages on dental implants, cosmetic dentistry, orthodontics, and other d

Note: When I was asked to write this as a piece of content, it was with virtually no instruction. There was no research ...
03/17/2021

Note: When I was asked to write this as a piece of content, it was with virtually no instruction. There was no research or guidance presented to me, and this was prior to the Supreme Court decision that legalized same-sex marriage throughout the United States. It's an excellent example of a heavily researched piece of legal content. Same-S*x Marriage in Missouri…...

  Note: When I was asked to write this as a piece of content, it was with virtually no instruction. There was no research or guidance presented to me, and

Backing up Office 365 Data: On-Premises vs Cloud You already know that you need to be backing up your Office 365 data. B...
03/17/2021

Backing up Office 365 Data: On-Premises vs Cloud You already know that you need to be backing up your Office 365 data. But would it be better to backup your data on-site or to use a cloud backup? What do you need from a backup? In most cases, you’ll need a backup to protect your data from ransomware, employee error, malicious internal attack, third-party integrations, and accidental overwrites....

Backing up Office 365 Data: On-Premises vs Cloud You already know that you need to be backing up your Office 365 data. But would it be better to backup your

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