Borrell Associates

06/02/2026

Cutting an underperforming marketing channel can be the right move... sometimes.

But if those dollars just go back into the operating account, did you really improve ROI? Or just spend less?

In this episode of Corey’s Local Marketing Minute, Corey talks through whether local businesses are facing an ROI problem, an investment problem, or a little bit of both.

Watch the full episode here: https://youtu.be/F03p17WnEWM

Are you a media company or agency looking for more from Borrell on how to help your local business advertisers? Comment below for Corey’s super-secret Media & Agency Bookends version.

Local businesses continuously tell us how important ROI is when it ...

05/11/2026

Register for our May 19 live webinar. https://register.gotowebinar.com/register/3430020436392119640

05/05/2026

We're excited to announce the release of our annual report, which detects slower growth for digital advertising and the gauges the success of newspapers, radio, TV, and cable companies tapping into it. Register for our webinar to hear highlights: https://attendee.gotowebinar.com/register/3430020436392119640

Examining 25 years of trends, the future of local digital media has become clear. The Golden Age, characterized by relentless growth of digital advertising, has ended. The new era will be characterized by battles for market share — the only opportunity for growth. Our 2026 report identifies major ...

04/13/2026

Editor & Publisher's Mike Blinder did a great job interviewing our CEO, Gordon Borrell, about subtle changes in local markets. Check it out:

For decades, local media relied on a simple formula: build audience, and advertisers would follow. Now, Gordon Borrell notes, that formula has quietly failed...

03/31/2026

Here's one reason things have gotten harder. Join Gordon Borrell and Corey Elliott this Thursday (4/2) to hear about a bigger one. https://attendee.gotowebinar.com/register/1196823258832848224

03/23/2026

Join us April 2 for a unique look at how local markets have changed. Register: https://attendee.gotowebinar.com/register/1196823258832848224

03/17/2026

https://conta.cc/4seCvUG Our lateset podcast is out, with Kinney as guest co-host!

Email from Borrell Associates Inc. March 17, 2026 If Advertisers Start Training AI . . . Uh-Oh Marketing maven Shannon Kinney has a theory: If local businesses start thinking of AI as a marketing inte

03/13/2026

If you're in Richmond, catch our own Corey Elliott on April 9 at Byrd Theatre, the same place William Shatner in 2024 held the world premiere of his documentary, "You Can Call Me Bill." But call our guy Corey, please! https://amarichmond.wildapricot.org/event-6518202

03/13/2026

Our quarterly Business Barometer shows that positive sentiment among local businesses is growing. We're even seeing a higher likelihood of advertising spending than we have since 2024.

Corey's got the details in this week's episode of .

Our latest Business Barometer is out and data suggest a recent shift in optomism for local businesses. Corey digs into what's changed and what this might mea...

03/03/2026

Our new podcast is out! Gordon and Corey talkk about the rising popularity of out of home advertsing with small businesses. Listen here: https://borrellassociates.com/podcasts/defying-gravity-out-of-home-is-set-for-even-bigger-growth/