Short and Sweet Communications

03/25/2023

Elizabeth wasn't born yet, but she agrees 💯. (Shoutout to #3 - short and sweet! 😉)

How to Write – A memo drafted by David Ogilvy on September 7, 1982, for the management to circulate as they saw fit

07/02/2022

Few things make a marketing girl happier than seeing a proposal come to life! 🙌 What a fun partnership this has been! Cheers to the Lycoming Clinton Breastfeeding Coalition team and to these local businesses for creating awareness and working towards a breastfeeding-friendly community. The "Mocktrail" will be available all summer long in Williamsport!

https://www.northcentralpa.com/life/health/mocktails-on-the-menu-local-establishments-join-the-mocktrail/article_1eb63722-f7eb-11ec-a5bd-dbbd684814d0.html?fbclid=IwAR2vXOPXWgPYHta5lLIvxElQIGV128jtuDDriPqpwMnfkyVdgaEAuL9eUQc

Williamsport, Pa. — It's not your typical pub crawl. This one's a "MockTrail"—a crawl of local establishments who have designed refreshing, alcohol-free drinks ahead of National Breastfeeding Month and World

06/18/2022

Meet Gen Z. 👋 ...and adjust your marketing plan accordingly. 🙂

🧍🏽‍♀️Gen Z (1995-2010) is currently between 10-22 years old.

🤳 Teens are on their phones nearly 10 hours per day(!!).

💰They're spending $143 billion annually (that's not including the $127 billion spent on their behalf by family members each year).

👉 What motivates them to buy? Brand values.

Understanding the key trends among Gen Z will become increasingly important for your business planning. 

07/22/2020

Local businesses and nonprofits need data to help them do business effectively in the midst of the coronavirus pandemic - will you help them? ~5 minutes and an opportunity to win one of two $50 Amazon gift cards! https://docs.google.com/forms/d/194usect1p5wgpPHvpi1GzbLG8RQDR_p3l-ZviiDV3pI/viewform?edit_requested=true

07/20/2020

Thanks for helping us promote our market research, NorthcentralPa! We appreciate it. (If you haven't already - fill out the survey, pretty please!)

Anonymous survey will give the team insights to how COVID-19 has affected local business

07/11/2020

How has the Coronavirus Pandemic affected you? Tell us and get entered to win one of two $50 Amazon Gift Cards! The survey will only take ~5-10 minutes, and your responses will give valuable insight to local businesses as they stabilize and recover from the Coronavirus Pandemic! (PS - you'll also be supporting the work of a stellar team of Pandemic summer interns! 😊🙌)

Short and Sweet Communications, a boutique marketing and communications firm based in Williamsport, PA, is conducting market research on attitudes towards the Coronavirus Pandemic and the impact it has had in the state of Pennsylvania and beyond. Could you take 5-10 minutes of your time to answer a....

04/23/2020

Do you know a talented marketing and/or communications student who needs a summer internship? While everyone else is canceling internships, I've decided to offer a few. We'll spend the summer meeting virtually, brainstorming ideas, and creating plans to help businesses recover after the impact of a global pandemic - something no one has had the opportunity to do in our lifetime. Yes - it's going to look different than the traditional summer internship (no coffee runs or making copies!), but we're living in the midst of a global pandemic in the year 2020, and I'm a millennial who believes in technology and has a passion for mentoring students - so it's time to think outside of the box. Details and brief application here: https://lnkd.in/gzSF-XQ.

02/13/2020

Tweets from quarantined cruise ships, a WeChat interview with Dr. Li before he died and a freedom of speech hashtag on Chinese social network Weibo - social media is certainly providing a behind-the-scenes look at the coronavirus!

American officials say that for weeks, China has ignored all offers of help from disease-fighting agencies.

10/28/2019

Ghosts aren't just for Halloween! Ghost words only appear in the dictionary because of a typo or misunderstanding. You might be surprised at a few on this list (turkey dinner will never be the same...). 👻👀

In 1886, a lexicographer named Walter Skeat first used the phrase “ghost words” to describe words that he said had “no real existence.” In other words, ghost words are words that weren’t real to begin with—they made it into the dictionary because of an err

10/24/2019

Have you noticed your page verification disappear? Or perhaps a decrease in organic impressions? Here's why:

Facebook is removing its gray verified ticks for Pages, while its also making a change to how organic impressions are calculated.

07/05/2019

It's an honor to do work for someone on this list! Cheers to you, Kim - the impact you have on your community is inspirational. 🙌

There are few more compelling subjects than healthcare. And while all communicators have stressful jobs, many in healthcare deal with life and death.

04/28/2018

Happy weekend! Bet you haven't seen this coverage of Mark Zuckerberg's interrogation yet...😂

Tension mounted during Mark Zuckerberg's congressional hearing... Follow on Twitter! http://twitter.com/badlipreading Follow on Instagram: Lik...