Wisteria Marketing Solutions

09/21/2026

How long are prospective members sitting stuck in your "Consideration Waiting Room"?

When someone lands on your website asking, "Can this organization solve my business or career problem right now?", what do they encounter?

If they hit outdated application forms, hidden pricing, or delayed responses, their enthusiasm cools down fast.
When buying is complicated, qualified prospects don't reach out to ask for help - they quietly abandon the process.

Join us live on Tuesday, September 29 at 11:00 AM ET for a practical, 45-minute workshop hosted by Heather Hughes: Why Are You Losing Prospective Members?

Learn how to audit your touchpoints, eliminate sign-up friction, and give new members a seamless experience from Day 1.

🎟️ Register for free: https://wisteriasolutions.net/free-webinar-why-are-you-losing-prospective-members

08/27/2026

Here’s a quick recap of what I learned at the Tech & Manufacturing Lunch & Learn hosted at the UMCES Appalachian Laboratory yesterday. Great resources here for local tech businesses looking to scale!

https://www.linkedin.com/pulse/scaling-tech-manufacturing-western-maryland-key-heather-hughes-pmp-zjl4e/

08/25/2026

Recent benchmark data reveals two striking realities facing membership leaders today:

◆ Only 38% of associations reported membership growth over the past year.
◆ 46% of prospective members say they don't join due to uncertainty around benefits and ROI.

If your organization is struggling to convert interested website visitors into active, paying members, you have a pipeline friction problem.

On Tuesday, September 29, at 11:00 a.m. ET, I’m hosting a free, focused webinar: Why Are You Losing Prospective Members?

Together, we’ll look under the hood of the 5-stage member journey, diagnose where qualified prospects are dropping off, and share practical workflows to turn your recruitment pipeline into a smooth path to purchase.

What we'll cover:

▶ The 5-Stage Member Journey Framework
▶ Touchpoint Health Audits (Green, Yellow, Red status)
▶ Overcoming "Paywall & Onboarding Traps"
▶ Building a 30-day action plan to eliminate sign-up bottlenecks

🔗 Claim your spot and complimentary audit toolkit here: https://wisteriasolutions.net/free-webinar-why-are-you-losing-prospective-members

08/18/2026

Last week Heather attended the Washington County Chamber of Commerce Women Empowered event at Fletcher Incubator + Labs at Hagerstown Community College. Inspirational stories and wonderful connections!

07/19/2026

The countdown is officially on! ⏰ Tonight at midnight, the doors close and the 25% anniversary discount disappears for good.

Tomorrow morning, our brand new cohort kicks off. You can either head into the rest of 2026 with a clear, step-by-step marketing roadmap for your business, or you can keep stressing over where your next ideal client is coming from.

Whether you want to dive in independently with the 𝗦𝗲𝗹𝗳-𝗦𝘁𝘂𝗱𝘆 𝗧𝗶𝗲𝗿 ($𝟳𝟰𝟳) or want personal, 1:1 guidance from me on the 𝗩𝗜𝗣 𝘁𝗿𝗮𝗰𝗸 ($𝟭,𝟰𝟵𝟳), tonight is your last chance to secure these rates.

Remember, there is zero risk. Wisteria’s 90-day completion guarantee means if you do the work and don't get the clarity you need, I will give you a full refund.

Don't look back in December wishing you had started today. Click the link right now to secure your anniversary discount before midnight turns the clocks! 🚀👇 https://wisteriasolutions.net/the-wisteria-method-program-anniversary-offer

07/16/2026

I get it. You are completely buried running your business, managing your team, and serving your clients. The absolute last thing you have time for right now is sitting through another generic, boring online course. 🕒

That’s exactly why I didn't design 𝗧𝗵𝗲 𝗪𝗶𝘀𝘁𝗲𝗿𝗶𝗮 𝗠𝗲𝘁𝗵𝗼𝗱™undefined to be a passive course. It's an active, asynchronous implementation blueprint.

You can move through the short strategic playbooks entirely on your own schedule, whenever it fits into your busy week. No rigid classroom times.

And if you want direct, high-touch support to make sure you're doing it right, the 𝗩𝗜𝗣-𝗚𝘂𝗶𝗱𝗲𝗱 track gives you 𝗧𝗲𝗻 (𝟭𝟬) 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝟭:𝟭 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 𝗺𝗲 to map out your plan together.

You don't need more homework. You need a marketing system that gives you your time back.

My 1-year anniversary pricing (25% off) ends this 𝗦𝘂𝗻𝗱𝗮𝘆 𝗻𝗶𝗴𝗵𝘁, 𝗝𝘂𝗹𝘆 𝟭𝟵, 𝗮𝘁 𝗺𝗶𝗱𝗻𝗶𝗴𝗵𝘁.

Click the link below to look at the self-study and VIP options and claim your discount: https://wisteriasolutions.net/the-wisteria-method-program-anniversary-offer

📸: Hagerstown Community College Marketing Department

A step-by-step program for companies to build a lead generation engine. Replace marketing chaos with a plan that delivers qualified leads and measurable ROI.

07/14/2026

Marketing shouldn't feel like a second full-time job where you're constantly guessing what to post or where to spend your money. 🛑

If you're feeling overwhelmed by content calendars or empty pipelines, the fix is simpler than you think. It comes down to three basic steps: 𝗖𝗹𝗮𝗿𝗶𝘁𝘆, 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, and 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻.

Most business owners skip straight to ex*****on (posting on social media, running ads) before getting clear on their exact message or tracking their true ROI.

In my 8-week program, 𝗧𝗵𝗲 𝗪𝗶𝘀𝘁𝗲𝗿𝗶𝗮 𝗠𝗲𝘁𝗵𝗼𝗱™undefined, I help you map out this exact 3-phase system step-by-step so you can finally get off the marketing hamster wheel.

Wisteria’s 1-year anniversary celebration is happening right now, which means you can grab the entire framework for 𝟮𝟱% 𝗼𝗳𝗳 until this Sunday night!

Ready to trade marketing chaos for total confidence? Click the link below to claim your anniversary rate before the doors close on Sunday, July 19: https://wisteriasolutions.net/the-wisteria-method-program-anniversary-offer

07/09/2026

Wisteria Marketing Solutions is officially turning ONE! 🎉

When I started this business a year ago, I wanted to fix a massive problem I’ve seen over my 30 years in marketing and PR: brilliant business owners and entrepreneurs working themselves to the bone throwing random marketing tactics at the wall, without a clear strategy tying it all back to their actual business goals.

If you are tired of guessing and ready to build a marketing system that actually attracts your ideal clients, I built this for you.

Introducing 𝗧𝗵𝗲 𝗪𝗶𝘀𝘁𝗲𝗿𝗶𝗮 𝗠𝗲𝘁𝗵𝗼𝗱™: 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢 𝗣𝗿𝗼𝗴𝗿𝗮𝗺.

I’ve packaged my entire real-world playbook into an 8-week step-by-step implementation program. To celebrate our big anniversary milestone, I’m giving my community 25% off the regular price!

𝗧𝗵𝗲 𝗦𝗲𝗹𝗳-𝗦𝘁𝘂𝗱𝘆 𝗧𝗶𝗲𝗿 ($𝟳𝟰𝟳): Get full lifetime access to the playbook, templates, content calendars, and live group coaching calls.

𝗧𝗵𝗲 𝗩𝗜𝗣-𝗚𝘂𝗶𝗱𝗲𝗱 𝗧𝗶𝗲𝗿 ($𝟭,𝟰𝟵𝟳): Get the entire playbook plus 𝗧𝗲𝗻 (𝟭𝟬) 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝟭:𝟭 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗰𝗮𝗹𝗹𝘀 𝘄𝗶𝘁𝗵 𝗺𝗲 to review your plan, and my upcoming PR & AI mini-courses for free.

Plus, I back this with a strict 90-day risk-free completion guarantee. If you do the work and don't gain total clarity, you get a full refund.

Budgeting and planning take time, so I'm keeping this anniversary rate open until 𝗦𝘂𝗻𝗱𝗮𝘆, 𝗝𝘂𝗹𝘆 𝟭𝟵.

Let's set your business up for a massive second half of the year. Click the link right here to check out the program details and save 25%: https://wisteriasolutions.net/the-wisteria-method-program-anniversary-offer

07/03/2026

We're excited to announce that Heather Hughes is the newest Industry Advisor at the Fletcher Incubator + Labs at Hagerstown Community College!

06/23/2026

It’s officially summer and the first half of the year is almost complete! ☀️

If you’re feeling a bit frustrated looking at the year-end goals you haven't hit yet, I highly recommend a book I’ve been listening to: "The Gap and the Gain" by Dan Sullivan and Dr. Benjamin Hardy.

The main idea is to measure your progress by looking backward instead of forward. When you compare where you are right now to where you were on January 1st, it completely changes your perspective. It pulls you out of the "Gap" of frustration and keeps you in the "Gain."

I just wrote a quick blog post about how to run through this mid-year check-in for your own business, and I even shared my own roadmap and goals for the second half of 2026.

You can read it here:
https://wisteriasolutions.net/post/mid-year-business-check-in

Once you read it, send me an email or reply below. I’d love to hear what you want to achieve in the second half of the year!