Fat Guy Media

09/15/2026

Graphic design isn’t just decoration. It communicates information.

Typography can establish hierarchy. Color can create associations and guide attention. Layout helps people understand what information matters most. Consistency makes a brand easier to recognize across websites, social media, advertising, and other marketing materials.

Effective design makes it easier for your audience to understand your message.

09/10/2026

ADA accessibility considerations can include sufficient color contrast, text alternatives for images, keyboard navigation, properly structured headings, descriptive links, and captions for video content.

Beyond compliance considerations, many accessibility improvements simply make websites easier to navigate and understand.

Accessibility and good user experience go hand in hand.

09/08/2026

Are AI platforms recommending your business, or are your competitors showing up instead?

As more people use AI tools to research products, services, and companies, a new measure of digital visibility is becoming increasingly important: AI Share of Voice.

AI Share of Voice can help you understand how frequently your brand appears in AI generated answers compared to competitors and where opportunities may exist to strengthen your visibility.

Want to understand what this means for your digital marketing strategy? This blog takes a closer look:
https://www.keeninsites.com/blog/ai-share-of-voice-why-your-brands-visibility-in-ai-matters

AI Share of Voice guide for AI-powered search visibility.

09/04/2026

Is your content giving people a reason to visit your website and stick around?

Quality content should do more than bring traffic to your website. It should answer questions, explain complex topics, demonstrate expertise, and help visitors decide what to do next.

Before publishing, consider what someone should learn or understand after reading your content. If there isn’t a clear answer, it may be time to rethink the topic or approach.

09/02/2026

SEO is valuable because it reaches people when they are actively searching for information, products, or services.

SEO leads have a 14.6% close rate compared to 1.7% for outbound leads. One reason for that difference is intent. Instead of interrupting someone with a message, search allows businesses to become visible when a potential customer is already looking for an answer.

A strong SEO strategy starts with understanding what your audience searches for and creating useful content around those needs.

08/29/2026

When someone searches for a product or service you offer, do you or your competition show up first?

Search Engine Marketing (SEM) helps put your business in front of people who are already looking for what you sell. That means more qualified traffic, more leads, and faster results than waiting for organic rankings alone.

The best part? Every click comes from someone with intent. The right strategy makes sure those clicks have the best chance of turning into customers.

If your business isn't showing up when it matters most, it may be time to rethink your search strategy.

08/27/2026

Your customers expect more than a website. They expect an experience.

A custom mobile app can help you deliver exactly that.

From secure payments and personalized content to push notifications and social media integration, the right features make it easier for customers to engage with your business.

A well-built app doesn't just look good, it strengthens customer relationships, improves the user experience, and helps your business grow.

Ready to build an app your customers will actually use? Contact us today to get started.

08/24/2026

AI can write, automate, and save you time on generic tasks.

But it can't replace the human creativity, strategy, and real-world experience that turn marketing into real results. The smartest brands aren't handing the keys over to AI, they're using it as a tool while letting experts lead the way.

Check out this blog to see why human touch still gives businesses a competitive edge: https://www.keeninsites.com/blog/ai-in-marketing:-why-human-expertise-still-matters

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08/21/2026

Organic reach is great. But if you're serious about growing your brand, paid social needs to be part of the plan.

Social media ads convert 27% better than many other digital ad formats because they put your message in front of the right audience at the right time.

The right strategy builds brand awareness, drives engagement, and turns interested users into paying customers.

Stop guessing. Start advertising with purpose.

08/20/2026

If your social media strategy doesn't include video, you're leaving attention and opportunities on the table.

Short-form video has become one of the fastest ways to capture interest, tell your story, and keep your brand top of mind. But creating content that people actually want to watch takes more than hitting the record button.

From strategy and scripting to filming and editing, our team at Fat Guy Media helps businesses create videos that stop the scroll, spark engagement, and drive results.