11/30/2022
10 Steps To Writing Great Copy
1. Promote your product's benefits
The benefits of your products present value to your customer. However, benefits are not features. Benefits are improvements to lifestyles while features are the mere attributes of the product.
2. Reveal your competition's weaknesses
Now, it's also helpful to know what sets you apart from competitors. How do competitors fall short? Why
would buying any other product be a mistake?
3. Know thy audience
Don't just write to the world understand your primary target
audience. whats their age range, interests, hobbies, job preferences, income, etc.? Knowing these things lets you place your ad copy where it makes the biggest impact
4. What's in it for me?
Discuss on what needs your product fulfills for your target audience.
5. Focus on "you," not "we"
Don't tell them how great you are, talk about the things your audience cares about. Focus on them, their day-to-day grind,
their pursuits and concerns. When you demonstrate now well
your understand them, her they trust you more.
6. Understand your medium
When vou're creating ad copy, understand the medium you're using. The layout and audience of different mediums should
dictate the wording of your ad copy.
7. Avoid technical information
Don dive into the super-detailed technical information that only an engineer, developer or marketer could actually appreciate. Focus on the benefits. the possibilities. applications and other qualities of your product that matter to your target audience.
8. Use a call-to-action
Don't just share information, encourage your target audience
to act by including a compelling call-to-action. Something along the lines of "Act now!* "Hurry!* or "Order yours today!* are examples of strong calls to action
9. Don't be risky
Don't make claims that you can't back up. If vou start promising things that aren't really accurate, it can always come back to bite
you in the butt. Be accurate and honest with how you describe vour product.
10. Proofread, proofread, proofread
Always proofread your copy. The last thing you want is to run an ad for the first week and realize you made a typo. Not only that, you want to make sure the lanquage you used was the most effective, compelling lancuage vou could have chosen
