O-CMO - Fractional CMOs for B2B Tech

O-CMO - Fractional CMOs for B2B Tech Hire a verified Fractional CMO in 5–7 days. Transparent pricing. Dedicated account management.

A typical Fractional CMO works around 10-15 hours a week.That adds up to roughly 60 hours a month.But there might be dev...
11/29/2023

A typical Fractional CMO works around 10-15 hours a week.

That adds up to roughly 60 hours a month.

But there might be deviations depending on your company needs and size:

→ For those with a limited budget, looking for advice, support, mentorship, and access to a network, a mere 10-20 hours can make an impact.

→ Larger companies with an existing marketing function in need of an audit, new strategy, or a revamp, will find value in 50-60 hours of dedicated attention.

Whether you're a startup or an established player, a Fractional CMO can be the secret ingredient to your marketing success.

Evaluate your needs and make the most of this flexible role to drive your organization to new heights.

Don't just survive. Thrive.

Consider the value of a Fractional CMO for your organization today.

In the digital age, marketing isn't optional. It's the lifeblood of your business."Build it and they will come" is a myt...
11/15/2023

In the digital age, marketing isn't optional. It's the lifeblood of your business.

"Build it and they will come" is a myth. Kevin Costner lied.

Here are the must-have elements of every marketing strategy:

🚀 Portfolio analysis. Let your best clients help you focus your resources to target new lead.

🚀 Market segmentation. Not all your customers are the same. Dividing them into groups is the first step to understanding their needs.

🚀Ideal Customer Profiles (ICPs). Your customer is your North Star. Cater to their needs, solve their problems.

🚀 Buyer’s journey. What’s the path your potential customer takes from the moment they realize they have a problem? Make sure to be there for them.

🚀 Marketing channel mix. Your customers are everywhere. So should your brand be.

🚀 Positioning and value proposition. Stand out from the Sea of Sameness.

Your product or services may be the heart of your business. But marketing? That's the pulse. 💓

Get the pulse racing. Your business depends on it.

What's harder than rocket science? Creating a positioning statement for a software development company.It's a jungle out...
11/07/2023

What's harder than rocket science? Creating a positioning statement for a software development company.

It's a jungle out there, with competitors popping up faster than popcorn.

Everyone claims to offer 'innovative solutions'. But let's face it, 'innovation' lost its charm years ago.

So what's a software development company to do? Try these three things:

🎯 Stakeholder input: what’s your business mission, vision, and purpose? Where do you aspire to be in 1-5-10 years?
🎯 Customer input: What do your clients value most about you?
🎯 Competitors’ research: Is there a market gap your company can fill?

Combine the three to craft a unique selling point and a positioning statement that’s as sharp as a samurai sword.

Fractional beats in-house. Every. Single. Time. 🚀So a promising B2B software development company hires a full-time exper...
11/03/2023

Fractional beats in-house. Every. Single. Time. 🚀

So a promising B2B software development company hires a full-time expert. They're fantastic, no doubt. But they're also expensive, and their skills aren't needed round the clock.

Here are some use cases for hiring fractional without busting your budget:

1) Fractional Head of Marketing:

You’re a business founder looking for a Head of Marketing to build the marketing function from scratch or revamp the existing one.

But there’s a problem: all the candidates coming to a job interview are either juniors lacking expertise or unaffordable seniors with stellar rates.

You get in touch with O-CMO — and…

💥 MATCH!

A founder X now has a senior-level Head of Marketing with outstanding portfolio and the required skills to streamline business growth via marketing.

2) Fractional Chief Marketing Officer

Your marketing team keeps running the same campaigns that bring little to no result, the team isn’t motivated, and the creative batteries have been running low for a while.

You needs to reignite the fire in your marketing team and improve their operations.

💥 MATCH!

Now, you have a Fractional CMO giving you a bird’s eye view on things and setting marketing direction for the company as a whole.

3) Dedicated Marketing Team

You have a marketing team in place but run low on niche talents, like copywriters, designers, SMM managers, etc. You’re obviously too busy running your core business and have absolutely no time or energy browsing through Upwork to find a specialist.

💥 MATCH!

You reach out to O-CMO and get access to an entire pit crew of referenced dedicated specialists — copywriters, designers, devs, PR & SMM specialists, etc. Your work is in the hands of a pro. Plus, you’re saving money and building a lean, mean, fighting marketing machine.

Recognized yourself? Reach out to us at O-CMO and find your specialist today.

📩 [email protected]
📞 +1 302 440 44 10

The ghouls and goblins aren't the only ones wreaking havoc this Halloween.There are much bigger monsters lurking in the ...
10/31/2023

The ghouls and goblins aren't the only ones wreaking havoc this Halloween.

There are much bigger monsters lurking in the shadows of every marketer’s mind.

🎃Let there be only treats for you this Halloween, no tricks!🎃

Ever heard of a Fractional CMO? 🤔It's like having a marketing wiz on your team, but only paying for a slice of their tim...
10/25/2023

Ever heard of a Fractional CMO? 🤔

It's like having a marketing wiz on your team, but only paying for a slice of their time.

Here's the scoop.

Fractional CMOs are seasoned marketing veterans. They’ve battled in the trenches. They know what works and what doesn't. They bring an arsenal of strategies to your table.

The best part?

They don't cost an arm and a leg.

You get the expertise without the hefty price tag. It's like having a top-of-the-line sports car without the expensive maintenance. 🏎️

Reach out to us at O-CMO and get a bird’s eye view over your business marketing.

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2810 N Church Street
Wilmington, DE
19802

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+13024404410

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