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AboveX Digital

Google Ad Grants Certified Professional Agency. Expert nonprofit marketing services. Expert nonprofit marketing services for organizations of all sizes.

A Google Ad Grants Certified Professional Agency that helped 150+ Non-Profit Organizations since 2014. Fair success fee pricing, free consultation & account audit.

10/03/2025

Ready To Update Your Fundraising Strategy In 2025? ✨🌍

This year alone, Google Search has rolled out major updates that reshape how people discover information, while Google Ads has introduced new campaign type and AI-driven features. Exciting? Yes. Overwhelming? Definitely.

📢 That’s why we’re hosting a FREE 60-minute webinar on October 22, 2025, where we'll summarize it all. Whether you’re a seasoned fundraiser or just starting out, this webinar promises to equip you with invaluable knowledge and tools to push your fundraising efforts to another level.

Led by Peter Sima, a Google Certified Trainer for Nonprofits and founder of AboveX Digital.

Here’s a sneak peek of what you’ll take away: https://www.abovexdigital.com/update-your-2025-fundraising-strategy/

Save your seat!: https://www.crowdcast.io/c/update-your-fundraising-strategy

Register For Our FREE Webinar For Nonprofits & Make Your Fundraising Strategy A Success. Join Us On October 22nd, 10 AM Pacific!

07/17/2025

AI Max for Search is Google’s latest step toward full automation 💡, a new set of features designed to enhance Search campaigns using generative AI, real-time data signals, and the platform’s deep understanding of user intent.

Instead of entering a single keyword, Google uses signals from your landing pages, existing ads, and account history to find and match with relevant searches. It's like giving your campaign a second brain. 🧠

We’re entering a new phase of search advertising where automation and AI aren’t just tools, they’re baked into the foundation. And while AI Max promises greater reach and efficiency, it also challenges how much control we’re willing to give up.

We've unpacked all of this in our latest blog post - what AI Max is, how it works, what you can still control, and whether it's the right time to test it.

Stay ahead of the curve, this is a must-read:

AI Max Brings AI-Powered Automation To Search - No Keywords, Smarter Targeting, Dynamic Ads, Full Control. Learn More In Our Blog!

07/08/2025

Content can be the bridge, or the barrier. 🌉 You’ve got $10,000/month in Google Ad Grants. Your mission is strong. Your ads are running.

So why does it feel like you're shouting into the void?

👉 Crowded search results
👉 Tighter policies
👉 AI overviews pushing your ads lower

Here’s the hard truth: You can’t bid your way out of irrelevance. 🧐

💡The most powerful fix? Content. Landing pages. Articles. Educational hubs.💡

Not just fluff, but pages built around real search intent.

📢 In our latest article, we dive deep into why content is key to Ad Grants success and full grant utilization, with real examples from nonprofits who turned things around.

🔗 Read now:

Struggling With Ad Grants Recently? Learn Why Content Is Key To Increased Visibility, Relevance & Full Grant Utilization. Learn More In Our Guide!

05/29/2025

You got approved for Google Ad Grants imagining the floods of donations, sign-ups, volunteers, etc. Instead… crickets. 🤯 Google Ad Grants might sound like a dream, $10,000/month in free ad credit, but many nonprofits walk away confused, and underwhelmed. 🤔

Understanding how Ad Grants works, and what it can and can’t do, is key to setting your nonprofit up for success. Learn how to set realistic expectations! ✅💡

Read our latest blog post:

Learn How To Set Realistic Expectations For Google Ad Grants & Turn Your $10K/Month Into A Long-Term Growth. Read More!

05/22/2025

Full $10K Google Ad Grants utilization in one of the most regulated nonprofit sectors? ✅

When MSI came to us, they were dealing with underutilized grant, disapproved ads, and no conversion tracking. Fast forward: they’re now maximizing their grant, running compliant ads, tracking key actions on their site, and even expanding with commercial Google Ads campaigns.

💡 See how our strategic approach turned things around →

Discover How Our Collaboration With Marie Stopes International (MSI) Helped Them Utilize The Full 10K Grant Within A Highly Regulated Vertical!

05/13/2025

The Microsoft Ads for Social Impact Grant (previously on pause) is expected to reopen soon, and now is the time to prepare.

💸 The program offers $1,000/month in free advertising credits on Microsoft-owned and operated properties, as well as premium native properties within the Microsoft Audience Network, giving your organization access to high-value audiences that Google Ads may not reach.

💡 What’s in it for you?

✔️ $1,000/month in free Microsoft Ads
✔️ Access to 60 million users that Google can’t access
✔️ Lower competition & lower cost-per-click
✔️ A powerful way to grow visibility and support

In our latest article, we break down how the program works, eligibility requirements, application process, and much more.

🔗 Read the full guide:

A Practical Guide To Understanding The Benefits, Requirements, Application Process & More For Microsoft Ads For Social Impact. Learn More!

04/30/2025

💥 Big shifts often start quietly. On April 14, 2025, Google updated its Unfair Advantage Policy, and while it may sound like just another technical tweak, the ripple effects could be huge for nonprofits and small advertisers alike.

👉 Find out what’s changing, what it means for you, and how to stay ahead:

Explore Google’s Updated Unfair Advantage Policy, What It Means For Nonprofits & How It Will Impact The Entire Ecosystem. Read More!

04/24/2025

Struggling with a sudden drop in CTR on your Google Ad Grants campaigns? You’re not alone, and you’re definitely not failing. Even high-performing nonprofits are seeing unusual dips in performance. But what’s really going on?

In our newest blog, we dive deep into what’s affecting CTR, and what you can do about it. You’ll learn 💡 :

✅ What CTR is
✅ Why the 5% minimum CTR requirement might not matter that much
✅ What’s behind the recent CTR dip
✅ How to bounce back and boost your results and more!

💬 Let's talk CTR, relevance, and reclaiming those valuable clicks.

📲 Tap the link to read the full guide →

Understand click-through rate (CTR) in Google Ad Grants accounts, learn to measure it, increase it & stay compliant. Learn more!

04/15/2025

Nonprofits, do you know what your Goodstack verification really unlocks? Beyond accessing Google for Nonprofits, verified organizations get:

✅ Discounts on tools like Canva, Adobe, Asana & more

These organizations also become eligible for a variety of corporate-backed and consumer-driven donation initiatives, such as:

✅ Corporate and employee giving initiatives – Encouraging businesses and their employees to support verified nonprofits.
✅ Round-up donation features in banking apps – Allowing users to round up transactions and donate the spare change.
✅ Global loyalty points donation programs – Enabling customers to convert unused reward points into charitable contributions.

We’ve got an expert Goodstack consultant on our team ready to help you get through the verification and activate benefits. Don't hesitate to contact us! 🤩

🔗 Read our blog:

Unlock Access To Discounted Software Solutions, Donations Programs & Essential Tools For Nonprofits With Goodstack. Learn More & Get Started Today!

04/08/2025

Over the past several months, many nonprofits running Google Ad Grants campaigns have seen a quiet but significant shift: fewer impressions, declining clicks, and underutilized budgets 📉. While there’s been no official announcement linking these trends to Google AI Overviews, the connection is becoming hard to ignore. 🧐

In late 2024, Google rolled out AI Overviews, a feature that delivers AI-generated answers directly within search results, often eliminating the need for users to click through to external websites. In early 2025, this feature evolved further with AI Mode, introducing even more advanced, multimodal search capabilities powered by Gemini 2.0.

While these changes offer users faster, more seamless access to information, they also pose new challenges for organizations that rely on traditional search engagement to reach supporters and fulfill their mission. 🤯

Explore more in our latest article:

Learn How Google AI Overviews Affect Performance Of Your Ad Grants Campaigns & How You Can Adapt Effectively. Read More!

03/31/2025

🌟 How Wood’s Homes Transformed Their Google Ad Grants Strategy 🌟

What happens when a nonprofit harnesses the full power of Google Ad Grants? For Wood’s Homes, it meant:

🚀 Full utilization of the grant
🚀 Over 75K clicks, 800K impressions & 10K conversions generated
🚀 Double Ad Grants budget secured

Through smart optimizations, we helped them go from underperformance to success.

🔍 Curious how they did it? Read our latest case study to uncover the strategy behind their success!

🔗 https://www.abovexdigital.com/case-study/woods-homes/

Learn How Wood's Homes Turned Google Ad Grants Into A Powerful Tool, Driving Over 75,000 Clicks & 810,000 Impressions Despite The Strong Competition!

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Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

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