30&Madison

We help brands discover their voice & achieve their business goals through the power of social media!

Hey there, we’re Mallard Social Marketing!

📲👀 We’re on a mission to help brands demystify social media, create a strong online presence and stand out in the noisy world of social media.

✨📈📚Our core principles embrace creativity, analytics and above all, education.

🔍💪We’re excited to share more on how our boutique brand is empowering others to master their social media presence.

📣 Give us a follow or share our profile with fellow social aficionados!

08/17/2026

Motherhood really leveled me up as a business owner 😮‍💨

I thought I was efficient and bold before... I really had no idea what more I was capable of! Thank you, Birdie girl, for unlocking my new superpowers.

08/04/2026

Things I find (kinda) chic these days.

Balancing personal and professional life, enjoying summers in Vermont, using AI for process and never for marketing, ducks (obviously) and a few more goodies. How about you?

07/29/2026

What you need, baby I got it!

07/28/2026

Imagine obsessing over how many likes your post gets… embarrassing!

Meanwhile the platforms are over here prioritizing a whole different ball game. If you’re only measuring likes, you’re missing the plot.

Swipe through for the engagement metrics that actually matter now. Want more timely insights and tips like this? Head to the link below to watch the free State of Social 2026 Debrief.

https://30andmad.thinkific.com/courses/StateofSocial2026

07/16/2026

A girl's gotta type. Mine just happens to be businesses and personal brands that are tired of trying to figure social media out alone.

You might by my match if you're:

✨ In Real estate, interior design, luxury lifestyle, or service-based brands

✨ Has been chipping away at social media but is tired of DIY'ing everything alone

✨ Knows social matters and is ready to invest the time and energy to finally do it right

✨ Has personality and isn't afraid to show it

✨ Wants stronger brand awareness, growth, and a following that actually makes sense for their business

Bonus points if you're willing to have a little fun with it too.

Think we're a good fit? Hit the link below and take the quiz. Consider this our coffee date before we commit to anything serious!

https://form.typeform.com/to/JeTBR6kx

07/14/2026

This was such an "AH HA!" moment from a Brand Power Hour session I hosted with a Wilmington, NC real estate agent this week. It was so good that I thought... people should steal this idea! So here I am, sharing this mindset shift with you.

If social media has you feeling a bit overwhelmed, a Brand Power Hour might be the fast-track to clarity you're looking for. Comment "Power Hour" below if you'd like to learn more!

07/08/2026

Running your business is already a full-time job so social media shouldn't be one too.

Why does it feel so hard these days?!

Swipe through to find out then head to the link below for a quick 45-second quiz to find the support that fits where you are right now.

https://bit.ly/4v8EbjK

07/07/2026

This is genuinely how happy I look every time I get an email saying someone else has downloaded the State of Social 2026 Debrief.

Why do I look so happy and proud?

Because I know that means that person just took the first step to fixing their social strategy. Less guessing and more followers, engagement, business, leads, and better brand awareness.

If that's not something to smile about, I don't know what is.

Here is the link to check it out: https://30andmad.thinkific.com/courses/StateofSocial2026

06/30/2026

Think twice before hitting copy and paste on that ChatGPT response 😬

Not only can consumers tell when your content is AI-generated, but it turns out they really don't like it either.

Using AI as part of your brand and messaging runs the risk of:
Losing consumer's trust
Getting less engagement
Being forgotten and tuned out all together

Why? Because people connect with PEOPLE. That's why marketing will always need a human's touch.

👉 Ready to sound like yourself again?👈

Build a brand foundation that helps you attract the right people, create stronger connections, and show up with confidence every time you post.

That's exactly why I created Defining Your Brand Online. Hit the link in bio to learn more.

06/11/2026

TL;DR: AI is robbing you of your competitive edge.

The popular advice right now is to "use AI, but make it sound like you." But evidence is pilling up that it's nearly impossible to do that.

🤔 Why? Because all of the Large Language Models (LLMs), aka AI, are starting to sound the same.

So if you're using ChatGPT or Claude to define your voice and messaging, you're risking the one thing that makes your brand competitive: your differentiation.

👉 If this post made you realize you're not actually sure what makes your brand different, Defining Your Brand Online is a good place to start. Click the link in bio to access it.

Address

Wilmington, NC
28401-28412

Website

https://30andmad.com/

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