BarnRaisers llc

05/05/2026

Despite the hype, AI's ROI is not good. Less than 25% of companies show a return. The problem is not AI; it's that decision-making is driven by FOMO (Fear of Missing Out) rather than results. I teach a course in the "ROI of AI" using targeted use cases to achieve success and avoid pitfalls. I asked AI to help show the situation in a comic, even though it's no joke.

10/29/2025

96% of companies have not seen dramatic improvements in organizational efficiency, innovation, or work quality from AI initiatives. Here's how to show its benefits, instead of hype.

Learn about measuring AI ROI and how enterprise leaders with a 5-step framework for AI initiative can show business value and prove success.

06/23/2025

https://tinyurl.com/43wpyjab

Peter Drucker said “If you can't measure it, you can't manage it." Here are 10 ROI of AI case studies to prove its value

12/18/2024

The promise is to solve every marketer’s most crucial question: What’s working and not? It is the right question but the wrong answer. https://shorturl.at/sH7ob

Marketing attribution identifies the marketing channels and campaigns that drive sales, leads, and conversions from different touchpoints.

06/10/2024

Here's why you only go into AI with a plan to know the ROI.

https://shorturl.at/VBNu3

"If you can't measure it, you can't manage it." - Peter Drucker. If he were with us today, would Peter make this statement about AI ROI?

04/04/2024

Are companies using AI seeing a return on their investment? Here are the studies from Microsoft, IBM, and Deloitte.

77% of companies are either using or exploring AI this year. Expect winners and losers, especially regarding results and the ROI of AI.

11/28/2023

80/20 Principle is a fundamental truth. Here's what examples can teach you about improving your business and your life. https://rb.gy/fkvkcu

80/20 Principle is a fundamental truth. A minority of inputs and efforts cause the majority of results, outputs, and rewards.

10/17/2023

Is AI a game changer? How will you know without a plan to measure it? https://rb.gy/6xwij

83% of companies claim AI is a top priority in their business plans. Expectations are AI is a game changer. How will you measure ROI of AI?

07/05/2023

CMOs are at a crossroads is our conclusion based on a round up of this year's CMO surveys. See if you agree https://tinyurl.com/5n8hek69

CMOs (Chief Marketing Officers) are the corporate executives responsible for an organization’s marketing activities and innovation.

05/18/2023

What metrics is your business measuring to help achieve your goals?

https://bit.ly/3Mi347Z

What are examples? Here are 21 vanity vs actionable metrics every marketer needs to know. And a brief definition of each.