08/14/2026
Spotted in the wild! A lesson on marketing, copywriting, and situational awareness in your large format printing, taught by Wi******er‘s own Trex | Outdoor Living Products (sorry friends, I didn’t check my facts. Hope I got it right 😅)
Trex is doing something really cool with their marketing here:
-they are speaking to their audience about their experiences, not about themselves.
-they are equating the lifetime of memories you or your child has on the field with the lifetime of memories their product provides their customers.
-they are selling an emotion, not a product
-and, they did it in for words
If you like this nerdy breakdown of successful marketing, you might like to chat with me about your marketing efforts at my upcoming open office hours at Wi******er Brew Works August 19 from 5 to 7.
Yes - it’s free.
Yes - you don’t have to be a client.
Yes - you can come if you are a client!
Yes - you can run that big idea by me, ask me questions, get a hot take on your website, or just grab a beer with me.
