Jackie Fearnow at Effectv

11/21/2022

The Jefferson County Sheriff’s Office extends our condolences to the family and friends of Victoria Slater-Madert. Members of the Sheriff’s Office have worked closely with Victoria over the years through her wonderful work with Safe Haven Child Advocacy Center and Children’s Home Society. We started “Beards for Kids” while Victoria was at Safe Haven. It later morphed into a statewide initiative called “No Shave for the Brave”. We have numerous deputies participating again this year and would be honored if you would help us make it our best year ever as a tribute to Victoria’s dedication to the children of the Eastern Panhandle.

Please consider providing a donation to your favorite participating deputy or at the following link:

https://noshave.childhswv.org/?fbclid=IwAR011apOOhE0CVz_ESc9fvMUWODjqL24jerVEYsYSyf89SnQyPVi5KJ-PQ0

11/20/2022

'Fans Catch CAT Plummeting from Stadium'Fans watched in terror, as a cat clung to the upper tier of a stadium. The cat hung from a single claw as people fran...

09/07/2022

How long should a TV advertising campaign last? 3 key takeaways on Effectv's findings.

What’s the right TV ad campaign duration? Is consistency in advertising important? Check out insights & tips for your small business marketing campaign.

08/19/2022

Explore three reasons why today’s advertisers should consider using multiscreen content to reach gamers and elevate their brand’s message.

Wondering how to market your video game & reach the right gamers? Read on for 3 reasons why Multiscreen TV can help you reach your target audience.

08/18/2022

What TV advertising industry experts are focused on right now via Comcast Advertising and FreeWheel as featured in Ad Age.

To better face the challenges of fragmentation and drive industry evolution, both sides of the TV advertising aisle have their sights set on measurement, addressability, data enablement and innovation.

08/17/2022

A study from Comcast Advertising finds FAST viewership has doubled since last year

Free ad-supported streaming TV (FAST) is heating up! Today, 6 of 10 HHs with CTVs use FAST services. Read what marketers should know in the FAST Report.

08/16/2022

Six in 10 houses with a smart TV are now using FAST services, making it a fast grower in streaming advertising—a market that in total is expected to reach $30 billion in ad spend by 2024.

A study from Comcast Advertising finds FAST viewership has doubled since last year.

08/15/2022

Effectv VP of Sales, Robb Crippen, will host a discussion on the opportunities, challenges, and key considerations when building data-driven video strategies. Our Effectv team will also be on site to connect with attendees and talk about the future of data, video and audiences. Join us!

US Adults spend over 5 hours a day with video content across all screens. That’s a massive opportunity for you, the marketer, but data is flawed.

08/12/2022

Linda Yaccarino discusses her priorities for the Global Advertising Sales & Partnerships division, why Comcast NBCUniversal is a content and technology company, and the importance of modernizing measurement.

As Chairman, Global Advertising & Partnerships at NBCUniversal, Linda Yaccarino is an advocate for a better advertising industry, and is transforming the $70 billion video ecosystem.

08/12/2022

The 2022 Comcast Advertising Report “is designed to provide modern advertisers with insights, data and predictions to help them succeed in TV advertising’s complex ecosystem,” says Comcast Advertising Managing Director Marcien Jenckes. Read more.

Learn about TV viewership & ad buying trends to optimize your marketing, with new insights from the 2022 Comcast Advertising Report.

08/10/2022

Leaders in TV advertising gathered to discuss the industry landscape at Comcast Advertising’s Agency Leadership Council and the FreeWheel Council for Premium Video meetings in New York. Hear their thoughts about measurement, addressability, data enablement and innovation.

To better face the challenges of fragmentation and drive industry evolution, both sides of the TV advertising aisle have their sights set on measurement, addressability, data enablement and innovation.