Paws Digital Marketing

08/11/2024

School starts tomorrow in Orange County. As summer fades and school bells ring, it's not just kids who face a change in routine—our furry friends do, too.

Many dogs enjoy having their human companions around all day and may struggle with sudden solitude when school starts again. To prevent stress and ensure a smooth transition, it's crucial to prepare your dog for the back-to-school season.

From setting new schedules to providing comfort when you're away, a few proactive steps can make a big difference in your dog's well-being. In this post, we discuss some practical strategies to ease your dog's transition into the school year.

08/06/2024

I completely forgot that I entered Cambrie in Quantum Leap Winery and Pet Alliance annual My Best Friend wine label contest.

Each vote costs $1 and the proceeds from the photo contest and the sale of the wine benefit the Pet Alliance to shelter pets in need.

If you can spare a couple of bucks, please go vote for Cambrie! Link is in the first comment.

Show your support for Pet Alliance Orlando by voting for Cambrie in My Best Friend Wine Label Contest

07/31/2024

Happy National Mutt Day. Today we celebrate the wonderful world of mixed-breed dogs.

National Mutt Day is about embracing, rescuing, and pampering our beloved mutts. Whether big or small, these unique pups have a special place in our hearts. ❤️

I've always had mutts since I got Lacy in the mid 90s. Here are all my mutts - Lacy, Josie, Mali, Rainey and Cambrie.

07/04/2024

Happy 4th of July!

06/26/2024

On July 1, 2024, Google Analytics 4 properties will have fully replaced Universal Analytics properties, as previously announced.

On 07/01, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, which means Universal Analytics properties will be inaccessible through the Google Analytics front-end and APIs.

If you haven’t completely migrated to Google Analytics 4 properties, you'll want to do that ASAP.

If you're a maintenance client of mine, I've already done this for you.

06/17/2024

Want to attract more customers through online searches? Here are five powerful ways to leverage SEO and Google Business Profile to boost your visibility and grow your customer base:

✅Create Dedicated Service/Product Pages: Develop detailed pages for each of your services or products. Use targeted keywords and provide valuable content to help your potential customers find exactly what they’re looking for.

✅Optimize Your Google Business Profile: Ensure your Google Business Profile is fully optimized. Include up-to-date information, high-quality photos, business hours, and a compelling business description. Encourage satisfied customers to leave positive reviews. Be sure to update your GBP weekly with fresh content.

✅Create Location Pages: If your business serves multiple areas, create separate location pages for each. Optimize these pages with local keywords and relevant information about the services you offer in each area.

✅Use Structured Data: Implement structured data (schema markup) on your website to help search engines understand your content better. This can improve your chances of appearing in rich snippets and other enhanced search results.

✅Regularly Update Your Content: Keep your website content fresh and relevant by regularly updating your blog, service pages, and product descriptions. This signals to search engines that your site is active and valuable to users.

Need help? Contact me today and I can do a SEO audit of your website and Google Business Profile to see what is needed.

06/15/2024

If you're interested in a Waggle, Amazon is running a deal where they are 50% off. Waggle constantly monitors temperature and humidity and alerts you to changes in real-time, so your BFF stays safe and comfortable while you get peace of mind. Lots of folks use these in RVs when traveling with their pet. It's a lightening deal so when they sell a certain number, the discount is over.

04/08/2024

Let's talk website maintenance for a minute. Websites are definitely not set it and forget it.

Maintaining your website is not just about fixing bugs; it’s about ensuring your site is secure and doing everything possible to prevent a hack. It’s about giving your website a regular health check to avoid issues before they arise.

Here's why website maintenance should be at the top of your to-do list:

✅Security: Regular updates to keep your site safe from hackers and data breaches. Plugins, themes and WordPress should be updated at least once a month. Did you know one of the easiest ways to hack a website is through an outdated plugin?

✅Performance: A well-maintained website loads faster and provides a better user experience. Google likes sites that load under 3 seconds.

✅SEO Ranking: Search engines love websites that are frequently updated with fresh content and have no technical issues.

Here is what I do for my maintenance clients:
✅Daily backups that are stored in the cloud. This ensures you always have a copy of your website should something happen at your host.
✅Updates to plugins / themes / Wordpress
✅Performance check: Make sure the site is loading as fast as possible
✅Security Check: Make sure no malware has found its way onto the site.
✅24/7 Uptime Monitoring
✅Database Optimization
✅Delete spam comment

If you're feeling overwhelmed or unsure where to start, I can help. Contact me for a website maintenance plan and hosting options.

04/07/2024

A solar eclipse is a fascinating natural phenomenon where the moon passes between the sun and the Earth, casting a shadow over our planet and temporarily dimming the day. As a pet owner, you might wonder how this celestial event affects your furry companions. While eclipses are generally safe for pets, their behavior could be influenced by the sudden change from day to night during a total solar eclipse.

Animals, including pets, may respond to the environmental changes occurring during an eclipse, possibly exhibiting confusion or altered behavior as daylight shifts to darkness and back again. Unlike wildlife that might display significant behavioral changes, domesticated pets like dogs and cats are less likely to show stress or anxiety due to an eclipse. However, it’s important to be mindful and observe your pet’s behavior, offering comfort if they seem distressed.

Link in comment.

04/03/2024

*** VOTE FOR CAMBRIE *****

Ok, I need your help so Cambrie can be the next Pints n' Paws Craft Beer Fest Sanford, FL poster dog! You can't vote here, you have to go to this link in the first comment and 'like' her picture. She is way behind in the likes because I didn't know this was posted, but we have all month to make it up!

Special thanks to Marcie Fry Photography for the awesome picture! Her work is amazing if you're looking for photos for of your best friend.

03/22/2024

Do you have a local business? If so, one of the best things you can do to attract new customers is to setup and optimize your Google Business Profile. Optimizing your Google Business Profile (GBP) will improve your visibility in local search results and attract more potential customers. Here are key steps to effectively optimize your profile:

✅Claim and Verify Your Profile: Ensure you've claimed and verified your business on Google My Business. This step is fundamental for making any further updates or optimizations. Be sure your NAP (Name, Address and Phone) is consistent with your website and other social sites.

✅Complete Every Section: Google values completeness. Fill out every part of your profile, including business name, address, phone number, website, hours of operation, categories, attributes, and services. This helps Google match your business to relevant searches.

✅Choose the Right Business Categories: Be precise when selecting your business categories and subcategories, as they heavily influence the types of searches your GBP appears in. The primary category is the most important, but don’t neglect to add relevant secondary categories.

✅Add High-Quality Photos and Videos: Regularly update your profile with high-quality images and videos of your products, services, team, and premises. Businesses with photos receive more clicks, directions, and calls. For my SEO clients, I try to add photos and videos once a week or more.

✅Collect and Respond to Reviews: Encourage satisfied customers to leave positive reviews on your profile. Respond to all reviews, whether positive or negative, in a professional manner. This demonstrates that you value customer feedback and helps to improve your business's visibility and attractiveness.

✅Use Google Posts: Regularly publish posts to your GBP to engage with your audience. You can share updates, offers, events, and more. This content can improve your profile's visibility and encourage more interactions. I regularly share blog posts or other local information for my SEO clients.

✅Add Products and Services: If applicable, list your products and services directly on your GBP. This helps customers understand what you offer and can improve your profile's relevance to searches. DO NOT add your services as products. I now a few GBP who have gotten delisted recently because of this. If you sell services, list them under services. If you sell products, list them under products.

✅Optimize for Keywords: Incorporate relevant keywords naturally into your business description, services, and posts. Think about what your potential customers might be searching for and include those terms to improve your search visibility.

✅Keep Information Up-to-Date: Regularly review and update your profile to ensure all information is current. This includes hours of operation (especially for holidays), contact information, and any changes to products or services. I update my client's accounts weekly.

✅Track Insights: Utilize Google Business Profile Insights to track how customers are finding your profile, what actions they're taking, as well as other key metrics. Use this data to adjust your strategy and improve your profile's performance.

✅Engage with Q&A: Monitor and respond to questions in the Q&A section of your GBP. You can also proactively post frequently asked questions and their answers to provide valuable information to potential customers.

Remember, consistency across the web is crucial. Ensure your business information is consistent across all platforms, including social media, your website, and other directories. This consistency helps improve your credibility and search engine ranking.

03/12/2024

Who am I gonna see on Saturday at Downtown Sanford Pints n' Paws Craft Brew Festival? Cambrie and I will be there enjoying some good beer and supporting a great cause. Cambrie went from rescue dog to therapy dog so adopting one dog can make a difference not only to that dog, but to many others as well.