CultureCraft

10/02/2024

For those of you who track my business CultureCraft that advises businesses on the hairy work of breaking growth ceilings, we've got a big update.

Our core tooling, the system that we've used to evaluate, grow, and empower tons of businesses, expanding millions of revenue for our clients, is not accessible to all.

Any member of any business, anyone who leads from any chair, can now score themselves on the Trust-Made Growth™️ Index and get their own Strong and Weak session to understand their scores.

My team believes so much in what we are doing here, that we think if people get just a taste of this, they're going to want more.

So give it a go. Share it around.

https://culturecraft.com/tmgi/

02/15/2023

Remember in middle school when a secret admirer would send you a folded up note delivered through three intermediaries and slid under your Trapper Keeper?

This is our love note to you.

Every business is broken by the exact things that grow it. And every leader has well-intended blinders that keep that cycle in place.

You need a partner who gently takes off the blinders, tells you the truth, and knows how to move forward when you've outgrown the ability to grow.

You don't have to do business on hard mode.

XOXO - CultureCraft

01/30/2023

Guess what? It's our birthday! If we had one word to describe our first four years it would be...

LEARNING.

Sometimes hard.
Often unexpected.

We're hitting a bit of a soft reboot this week on so many of the things you've come to love from us... MADE, Nick's Newsletter.. The DAMN RULES, our Brand Culture

You've seen the prologue... now let's go .

01/26/2023

08/09/2022

What’s your favorite old school marketing tool? Billboards? Radio? 📻 Print advertising? Let us know down in the comments.

08/05/2022

Clarity of product matters. Do you have it❔

#🍝

08/04/2022

The great advertising thinker, Rosser Reeves once wrote, “For a sale is regenerative; it is a chain reaction that spawns profits year after year as the customer returns again and again to buy more and more.”

A journey indeed. 🍝

#🍝

08/03/2022

What’s the first question someone who’s interested in your brand will ask?

Do you know me❓

Everything from your social media to your blogs to your website to your products will tell them your answer.

07/29/2022

If you’re getting ready to cross the threshold into that wonderfully promising middle market, or are already there and are at a loss for where to go next, then we’d love to hear from you!

07/28/2022

The tactics that solve 100-million-dollar problems, rarely solve 3-million-dollar problems. And vice versa. 💸

07/28/2022

Many leaders end up using the same strategies and budgets that worked millions of dollars ago, to try and lead organizations that are now larger and more complex than they once were.
The organization has grown bigger than your best thinking. 💭

07/22/2022

We Measure Demand 3 Ways: (3/3)
🔌
Demand For Your Outcome: This is what you produce for the customer or client – maybe it’s a new roof, car, chair, service, technology, etc. It’s the final product. We measure this demand by the size and quality of your community