10/14/2026
Experiential marketing has been around for a long time—and Applied Advertising has been bringing those experiences to life for years.
A look back at our transformation of the Sheraton New York into a castle for Showtime’s The Tudors tells that story. From the original building to the castle-inspired exterior and the finished nighttime reveal, this was an experience worth remembering.
The challenge? We couldn’t drill into the building. That meant developing an attachment approach that worked within those restrictions and getting the graphic sizing and alignment right so everything fit precisely.
That’s what we do at Applied: take a concept, work through the challenges, and figure out how to bring it to life.
It takes planning, coordination, skilled people, and attention to detail. We’re proud of the experience our team brings to every project—and the transformations we’ve helped make possible along the way.
Have a concept you want to make happen? Let’s talk.
Want to see how it came together? Watch the Sheraton New York transform into a castle for Showtime’s The Tudors:
https://www.youtube.com/watch?v=Nc5YnoQNbeA
IF YOU CAN IMAGINE IT—WE CAN INSTALL IT.
appliedadvertisinginc.com
