Golden Proportions Marketing

Golden Proportions Marketing We help business-minded dentists grow smarter. We combine data, creativity, and business consulting to attract higher-quality patients and improve conversion.

GPM is a strategy-first dental marketing agency delivering custom marketing, real-time ROI tracking, and transparent results for private practices that want results - not guesswork. Golden Proportions Marketing (GPM) is a strategy-first dental marketing agency built for private practice owners who want clarity, control, and measurable growth - not cookie-cutter tactics. What makes us different: re

al-time ROI tracking (not estimates), radical transparency (no fluffy metrics), fully custom solutions, and 25+ years of perspective on what actually works. We don’t just execute. We lead.

It is with heavy hearts that we share the passing of Larry Winans, beloved husband of our founder, Xaña, & a cherished m...
06/25/2026

It is with heavy hearts that we share the passing of Larry Winans, beloved husband of our founder, Xaña, & a cherished member of our GPM family.
Larry's warmth touched everyone who knew him. We are holding Xaña & her family close. With love & respect, we share his obituary below. 🤍

“Iron Larry” Winans, also known to every kid who ever met him as “King Larry,” passed away Sunday, June 21, 2026, at the age of 61. He leaves behind his wife Xaña, son Ryder, & daughter Savannah, as well as his sisters Michelle Zilkowski & Cindy Munch.

Larry & Xaña met in 1991 while working at Jellyrolls, a dueling piano bar, & were married on October 30, 1993. He often stated in their early years together that one day he would own a place like Jellyrolls, & brought that dream to life when he opened Jackass Brewing Company with his best friend Skip Kratzer in March of 2020.

When transitioning from a 25-year career as a dentist to his new life as a brewer, his wife asked him what his mission would be for the brewery. “That’s easy,” he said. “My mission in life is to make people smile; I’m just doing it a different way.”

Everything Larry did, he leaned into with a focus & passion unmatched by anyone else. As a dentist, he became an instructor of cosmetic dentistry at LVI, a nationally renowned dental training institute. As a soccer coach for Lewisburg High School, Larry helped lead the team to two back-to-back state championships. He loved live music & saw 34 Jimmy Buffett concerts with his wife & children. And when his home brewing hobby with Skip led to more demand than they could support, they opened Jackass Brewing Company, with locations in Lewisburg & Williamsport, PA.

An avid triathlete, he completed 8 full Ironmans & 15 half Ironmans, in addition to numerous marathons. All you had to do was mention the Ironman tattoo prominently featured on his right calf, & he would regale you with stories about how his first marathon was the last leg of an Ironman.

Larry’s sense of humor & passion for life were infectious to friends & strangers alike. He would intentionally find one little thing in common with each person he met, creating a feeling of connection that is rare in this world.

Regardless of what he accomplished, nothing trumped his love of family. He would share tales of Ryder and Savannah until you felt as though his children were raised alongside your own. He & Xaña had a 35-year love affair, cut far too short by a cardiac arrest in the swim portion of the Happy Valley Ironman 70.3 on June 14.

Reviewing his written bucket list following his passing, Xaña & the kids laughed & said “that is sooo Dad” at his goal of: “Larry to be revered, with evidence of mass public adoration.” It’s far too soon, but damn if he didn’t cross this one off the list.

In lieu of flowers, the family suggests contributions in Larry’s name be made to Gift of Life Donor Program, 401 North 3rd Street, Philadelphia, PA 19123, or at https://www.donors1.org/give-to-gift-of-life/

Patient expectations have evolved. Convenience, accessibility, and digital touchpoints now play a significant role in ho...
04/05/2026

Patient expectations have evolved. Convenience, accessibility, and digital touchpoints now play a significant role in how patients choose—and stay with—a practice. Read the full article in Dentistry Today.

https://www.dentistrytoday.com/friction-vs-digital-convenience-the-silent-killer-of-patient-loyalty/

Written by: Xaña Winans I’ve spent 25 years in dental marketing, and if there’s one shift that has quietly—but aggressively—reshaped patient behavior, it’s this: Your patients are no longer comparing you to the dentist down the street. They’re comparing you to Uber, Amazon, and OpenTabl...

Ever feel like something in your practice is quietly holding you back — even when everything seems fine?Xaña's latest ar...
02/16/2026

Ever feel like something in your practice is quietly holding you back — even when everything seems fine?

Xaña's latest article in The Profitable Dentist breaks down what we call the “The Loyalty Tax” — the hidden cost of avoiding tough conversations, and how they might be impacting your growth more than you realize. Never has a single conversation had so much revenue potential for a practice.

The $2 Million Loyalty Tax (And Why You Keep Paying It)

Marketing isn’t supposed to feel hard… but sometimes you have to make hard decisions. And the toughest decision isn’t ab...
02/10/2026

Marketing isn’t supposed to feel hard… but sometimes you have to make hard decisions. And the toughest decision isn’t about budgets or ad platforms — it’s about the people. 😬

In my latest DentistryToday article, I unpack the one choice that dental practice owners may be struggling with: prioritizing your business over your comfort zone — even when it involves someone you care about.

👉 When your front desk is (unintentionally) costing you new patients and lost revenue, what do you do? The answer isn’t always pretty, but if you've tried everything else, it may be necessary.

If you’ve ever been stuck between doing what’s easy and doing what’s right for your practice’s growth — this one’s for you.

I know this topic is going to invite controversy, so I invite you to share your thoughts for a productive discussion. I wrote it specifically for several doctors I'm coaching right now who want a different result but aren't comfortable making the tough call. I feel you - I really, really do.

💡 Read more: The Hardest Marketing Decision You’ll Ever Have to Make
🔗 https://www.dentistrytoday.com/the-hardest-marketing.../

Written by: Xaña Winans Let's get real: I'm about to tell you something that might make you squirm a little. You know that person who's been answering your phones for the last 15 years? The one who remembers your kids' birthdays, handles your insurance filing, and basically keeps your entire practi...

🚫 More leads isn’t the goal. Better leads are.If your dental practice feels busy but not profitable, this might be why.F...
01/16/2026

🚫 More leads isn’t the goal. Better leads are.

If your dental practice feels busy but not profitable, this might be why.

For years, dentists have been told that growth = more leads. More calls. More forms. More “interest.”

But what often follows?
👉 Packed schedules
👉 Stressed teams
👉 Low case acceptance
👉 And patients who were never the right fit to begin with

I just wrote an article for The Profitable Dentist about why chasing lead volume is actually the wrong goal — and what to focus on instead.

✔️ Attracting patients who value your expertise
✔️ Supporting the kind of dentistry you actually want to do
✔️ Building growth that’s sustainable (and profitable)

If marketing feels like it’s creating more work without better outcomes, this is worth a read.

👉 Read the full article here:
https://theprofitabledentist.com/why-more-leads-is-the-wrong-goal/

Curious — have you ever felt busy but stuck in your practice? Drop a comment below 👇

Why “More Leads” Is the Wrong Goal

Address

322 Timberwood Drive
Winfield, PA
17847

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15707425656

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