Fifth Letter

05/06/2026

Happy anniversary, iMac! This little tech gumdrop made its debut today back in 1998.

There are other products that have essentially become mascots for the companies they represent. Here are a couple of our favorites for Goodyear and Pixar.

https://www.rfr.bz/f8f7770

04/01/2026

Fifth Letter turns 21 today. No fooling.

Which means we can officially celebrate with a beer or two.

For over twenty years we’ve helped organizations uncover new opportunities for awareness and growth through strategy, story, and design. Nothing stands still.

We’re raising our glass for every client, employee, collaborator, intern and friend who’s been part of the journey through our ever-changing industry. You're all an important part of the story.

The next time you find yourself thinking about a business conversation worth having -- even if it's simply sharing an idea or making an introduction -- we’re always up for talking shop at a local watering hole.

Cheers to the next chapter!

12/31/2025

It's a wrap! Thank you for an incredible 2025!

We’re grateful to our clients, partners, and friends for a year filled with collaboration, curiosity, and thoughtful creativity. Together, in our 20th year, we’ve delivered work that brings joy, drives change, and helps smart leaders turn their vision into work that makes connections.

As we look ahead to 2026, we’re inspired by what’s possible and excited to keep creating meaningful work with you. Here’s to a happy, healthy, and prosperous New Year!

#2026

04/10/2025

I’m delighted to share that I’ve been invited to serve as a jury member for the Symbol Creative Awards, a prestigious global platform celebrating excellence in communication, marketing, and advertising!

Established in 2009, the Symbol Awards have recognized outstanding achievements across various business sectors for over 15 years, with more than 10,000 entries from 90 countries. The awards are renowned for their expert evaluation process, where entries are judged by panels of industry leaders based on clearly defined criteria, ensuring objectivity and transparency.

As part of this esteemed group, I’m looking forward to seeing some amazing work, including yours.

Learn more and enter here: https://www.symbolawards.com/creative

01/08/2025

We just found out that our work for Steve Feldman's recent campaign won an award from GDUSA Magazine.

https://gdusa.com/2024-graphic-design-awards-winner?rns=0|10643

Additionally, Steve shared that the website will also be preserved in the Library of Congress as part of the 2024 election archive.

What a fun project to work on! Thanks again, Steve!

05/21/2024

Always nice to be recognized by one's peers.

Big thanks to Bill Gardner and the LogoLounge judges for including two of our logos in their latest book. A tip of the hat to Jarrett Graham Webb for helping with Island Cottage Inn, and thanks to both them and Buttercup Family Farm for trusting us with their image.

Have a fun logo or identity project? Let me know!

03/13/2024

02/29/2024

"Art is…"

Marshall McLuhan was a Canadian philosopher and media theorist. If you have heard of him, it’s likely due to his famous quote “the medium is the message.” He also invented the term “global village” and envisioned the world wide web 30 years before its existence.

I really like this quote of his, “Art is anything you can get away with,” for a variety of reasons. First, it feels like something Andy Warhol would observe. Second, he’s not wrong. Good art always pushes the envelope. And third, it reinforces that everyone is an artist in his or her own way…that living life itself is an art form. That life is what you make it.

Once you’re done here, go out and make some art of your own in whatever form it may take.

Come see this piece and my other work during the month of March at Artworks Gallery in Winston-Salem. You can learn more here:
https://www.eventbrite.com/e/warmth-gallery-show-reception-tickets-851729575087?utm_experiment=test_share_listing&aff=ebdsshios

12/08/2023

Recent work. Rebranding work for Calm Capital as they have continued to grow their portfolio of companies and add to their group of business leaders. Thanks for the opportunity, David Horne!

10/27/2023

Just wrapped-up a brochure project for Artworks Gallery here in Winston-Salem. The quarterly inserts serve as promos for multiple shows while also providing a simple way to gather volunteer information.