The Variable

The Variable The Different Agency. The thinking of an innovation consultancy + the doing of an advertising agency.

We combine an advertising agency that drives growth for today with an innovation consultancy that designs growth for tomorrow. From strategy to design, innovation to social and community building and more, our unique model has helped globally-recognized brands like Electrolux, Scotts Miracle-Gro, Char-Broil, NAPA Auto Parts, BASF, Nestlé, P&G and others accelerate business transformation in the re

lentless fight against their biggest enemy – consumer indifference. And we’re equally proud of the success we’ve had in building an agency just as committed to the people who work here. Our differentiated approach has helped us woo ridiculously talented people from big agencies, management consultancies, innovation consultancies and brands, resulting in a diverse team that can affect our clients’ broader business challenges. Our unique model combined with our agency culture is a big part of why we’ve been recognized by industry publications and awards including Ad Age’s Small Agency of the Year, Ad Age’s Best Places to Work, Fast Company’s Best Workplaces for Innovators, and Forbes’ America’s Best Startup Employers. We’re always on the lookout for new Variables so if you’re interested in joining our team, visit www.thevariable.com/careers.

01/23/2023

At The Variable, we’re united by the fact that we give a s**t. About our work. About our clients. About the world around us. We’re a group that stands up against the enemy of indifference, doesn’t settle for anything less than extraordinary and isn’t afraid to stray from the norm — and that s**t gets noticed.

This year, we’re beyond thrilled to announce we’ve been named one of Ad Age’s Best Places to Work in 2023, which identifies the top 50 employers in the marketing industry based on a variety of standout factors, from benefits and pay to leadership and corporate culture. The Variable ranked ninth overall out of 25 companies with less than 200 employees, was the only advertising agency in the Southeast among all 50 companies, and the only company in North Carolina on this year’s list.

We didn’t prepare one of those awards show-style acceptance speeches, because that would have been boring. And in case you haven’t noticed, we don’t like boring. Instead, we wanted to take this opportunity to show you for ourselves what makes The Variable truly special.

Y’all enjoy, and make sure to stop by www.thevariable.com/careers to check out our job opportunities.

We’re proud to share that Forbes has selected us as one of “America’s Best Startup Employers” for 2021.Working in partne...
03/26/2021

We’re proud to share that Forbes has selected us as one of “America’s Best Startup Employers” for 2021.

Working in partnership with market research company Statista, Forbes evaluated 2,500 companies and graded them on how well they perform in three key areas: employer reputation, employee satisfaction and business growth. Based on those results, Forbes deemed the top performing 500, which included The Variable, along with companies like Allbirds, Duolingo, Calm, Miro, Masterclass, Instacart and hims, as this year’s top startup employers.

As David Mullen, president and partner at The Variable, explains, “Our people bring disparate ways of thinking to the table, whether we’re helping clients create opportunities and tackle challenges or prototyping a new product or service for ourselves that we’ll spin out as our own IP. And everyone feeds off that energy and culture. The success we’ve had is a direct reflection of our people.”

11/25/2020

You and your teams have worked tirelessly this year to help your companies survive the many effects of a global pandemic. Dreaming of putting more jingle in your coffers inspired us to write our own jingle, so take advantage of stupid savings from a smart agency with our Year to Forget Event. Learn how we can help merry you and your brand this season: thevariable.com/blackfriday

11/24/2020

We think marketing executives and their teams have earned an extra helping hand this year. It’s time to forget 2020 and get back to thriving. This holiday season, drive home the savings with our Year to Forget Event. Qualified marketers will get the best deals on our hottest selling campaigns, combining luxurious innovation with stylish advertising and unforgettable strategy to redefine what success looks like. Learn how we can help merry you and your brand this season: thevariable.com/blackfriday

2020 has been a year like no other. Marketing executives and their teams have worked tirelessly, navigating their compan...
11/23/2020

2020 has been a year like no other. Marketing executives and their teams have worked tirelessly, navigating their companies through the many effects of a global pandemic.

In the spirit of Black Friday, Cyber Week and the holiday season, we’re introducing our first-ever Year to Forget Event, offering stupid savings from a smart agency. With deals like 50% off creative concept development and 40% off innovation sprint sessions, we’re giving everyone charged with growing the business a way to start 2021 on the right track.

Learn how we can help merry you and your brand this season: thevariable.com/blackfriday

A celebration of brand-saving savings. Choose your holiday adventure to get started.

As part of The One Club Carolinas, we are excited to announce "How Young, Gifted Black Creatives Can Break Into the Ad I...
09/14/2020

As part of The One Club Carolinas, we are excited to announce "How Young, Gifted Black Creatives Can Break Into the Ad Industry," a panel to provide young Black creatives with knowledge, tools, and ways to connect. We'll discuss topics ranging from where to get help and how to build a portfolio to why ad schools are important and how to find a mentor — and anything else you might want to know! This panel is part of the lead up to Where Are All The Black People, the One Club's 10th Annual Diversity Conference and Career Fair. Register now! https://mckinney.zoom.us/webinar/register/WN_YoGYHaTnTyCoNWhkySNyyQ

We’ve been added to an exclusive group of the world’s most forward-thinking organizations, including Google, Amazon, Dia...
07/29/2020

We’ve been added to an exclusive group of the world’s most forward-thinking organizations, including Google, Amazon, Diageo, Alibaba, Etsy, Nestlé and others, as one of Fast Company’s 2020 Top 100 Best Workplaces for Innovators. Created in collaboration with Accenture, Fast Company’s annual list of the world’s Best Workplaces for Innovators celebrates companies creating bold experimentation and innovation and empowering employees at all levels to develop new ways of doing business. We're even more proud to become one of just two companies in the world to be named an Ad Age Small Agency of the Year and a Fast Company Best Workplaces for Innovators. We're dedicated to marrying the thinking of an innovation consultancy with the doing of an advertising agency to create new growth for our clients — and for our own new products and services — and this honor recognizes the work each and every member of our team has put into this effort. Thanks Fast Company and Accenture for this recognition! Learn more: https://thevariable.com/news/fast-company-best-workplaces-for-innovators-2020/

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450 N. PATTERSON Avenue, SUITE 600
Winston-Salem, NC
27101

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Who We Are

The Variable is a growth company that builds people-friendly businesses. Clients rely on our expertise in strategy, design, media and advertising to create value in people’s lives and to deliver profound results for their businesses. We consult, create and engage to solve the right problems with the simplest solutions, from integrated campaigns to new products and services.

We combine the thinking of a management consultancy with the doing of an advertising agency to deliver measurable impact and drive value and growth for our partners.

Not to mention, we're a three-time Ad Age Small Agency of the Year, which makes our moms pretty proud.

Does incredibleness follow you around? Drop us a line; we’re always on the lookout for great talent to join our team. Visit www.thevariable.com/careers.