Findsome & Winmore

09/03/2026

Posting more won’t fix a social strategy without direction.

F&W’s POST Method framework helps clients start with the audience and the goal before deciding what content needs to be made. Better planning makes social easier to manage and easier to measure.

Our team can help turn scattered posting into a clearer strategy built around who you need to reach and what needs to happen next.

Reach F&W through findsomewinmore.com/contact when your social plan needs more structure behind the calendar.

08/25/2026

Law firm branding doesn’t have to disappear into the same familiar category cues.

Bounds Law Group needed a brand that reflected its specialized medical malpractice work and gave people a clearer reason to remember the firm. F&W built the identity around hidden gem cases, then carried that idea into the website and referral materials.

Explore the Bounds Law Group case study at findsomewinmore.com/work/bounds-law-group.

Ready for a brand with a stronger point of difference? Reach out to F&W at findsomewinmore.com/contact.

08/24/2026

Portrait Bank is making its mark on Winter Park, and we helped put it in the skyline.

Before the doors open, the brand has to start earning recognition. F&W built the campaign around the Portrait name itself. Framing became the creative thread, giving the launch an idea people could recognize before ever walking through the door.

Big visibility for a brand ready to make a big entrance.

08/21/2026

F&W was honored to be selected as a finalist for the 2026 Seminole Business Awards and to join fellow organizations at yesterday’s celebration. Getting there reflects years of staying curious, continuing to evolve and doing work that helps our clients move their businesses forward.

Thank you to the Seminole County Chamber for recognizing Findsome & Winmore among this year’s finalists. It means even more to receive that recognition from a business community we’re proud to be part of.

Hit play for a little more of our story and what keeps us moving forward.

08/21/2026

Clear messaging makes everything easier to build around.

When your team keeps explaining the business in different ways, F&W’s Brand Vision & Messaging Lab helps bring the story back into focus.

Maybe the audience has changed. Maybe the offer has evolved. Maybe the words everyone used a year ago no longer fit where the brand is going.

Our team helps clients sort through the shift and shape a message people can understand. Reach us at findsomewinmore.com/contact to talk about your brand story.

08/13/2026

Pressure might close a sale. Long-term trust gives someone a reason to come back.

Our CEO Matt Certo sits down with Dan Rochon on a new episode of Brand Narrative to explore a different way of thinking about sales. Understanding what someone needs before trying to influence the decision can change the entire conversation, especially when real money and real consequences are involved.

Helping someone make the right decision can be more valuable than convincing them to make one quickly.

Listen to the new episode of Brand Narrative here or wherever you grab your podcasts: brandnarrative.fm/how-to-sell-by-teaching-not-pitching

08/11/2026

Campaign meeting moment:

Everyone likes the idea.
Nobody can clearly say why the audience would.

F&W’s Three Hurdles framework was built for the pause before a campaign moves forward. Clients use the framework to look at whether an idea has a real point of difference, a reason the audience would care, and enough staying power to support the brand once launch excitement fades.

Close-but-not-clear is where campaigns can get expensive. F&W can help sharpen the strategy before budget gets committed to the wrong direction.

Planning your next campaign? Reach F&W through findsomewinmore.com/contact

08/03/2026

Today we’re revisiting Matt’s Brand Narrative conversation with Team Swelly, where the focus turns to one of the biggest challenges behind bringing something new to market: making the story clear enough for people to understand why the product matters.

Team Swelly brought the product. Matt helped work through the questions behind the message. How should people understand it? What makes the story worth sharing? Where does the launch need the most clarity before attention can turn into interest?

Listen to the full episode here: brandnarrative.fm

Planning a product launch or new offer? Reach out to F&W at findsomewinmore.com/contact

Matt spends time discussing the ups, downs, and abundant opportunities when launching your new product into the world with two entrepreneurs.

07/30/2026

Bad news tests more than your message because it tests your judgment, your pace, and your willingness to take responsibility.

The 3 Rules for Crisis Response help brands think clearly when emotions are high and people are paying attention. Strong communication starts by naming the issue honestly, giving leadership a visible role, and taking action that proves the organization understands what trust requires.

Prepare your brand before every word matters: findsomewinmore.com/marketing-frameworks.

07/24/2026

Curiosity is one of the values that shapes how F&W works with clients.

We ask questions because the first answer usually isn’t the whole answer. Listening closely helps us understand what the client is trying to solve, what the audience needs to believe, and where the strongest opportunity may be hiding.

Better questions lead to better recommendations. Better recommendations lead to stronger work.

Reach out to F&W through findsomewinmore.com/contact when your team needs a marketing partner that listens before building.

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