We inspire people to go places.
Vector & Ink was born of humble beginnings in 1966 as Ad-Lit, a Wisconsin Dells, WI business that delivered brochures locally promoting hotels, restaurants, and attractions.
Along the way, we expanded our reach to include multiple new channels including travel, dining, and shopping guides, and numerous custom publications.
In 1986, we opened our second location in Fort Myers distributing brochures and guides throughout southwest Florida.
We added destination websites to our portfolio in 1995 – with the introduction of dells.com and wistravel.com - the primary online sources for 1.1 million visitors per year looking for vacation ideas, accommodations, and tickets to attractions.
With an ever-growing team of digital strategists, designers, and coders, we now create, develop, manage, and host websites, social media campaigns, and reputation management programs for customers nationwide.
With over 50 years of experience – laser focused on finding and motivating customers in the travel, hospitality, entertainment, and tourism industry – we are uniquely qualified to turn shoppers into buyers, lookers into likers, thinkers into doers, and maybes into definitelys.
We Know Our Strengths
Other marketing services companies claim to “do it all.”
We don’t…but if you need more butts in seats, heads in beds, or eyeballs and click-throughs, Vector & Ink will connect customers with brands by reaching them at the right time, with the right offers, in the right channels.
Whether it be traditional print collateral or interactive digital platforms, everything we do builds awareness, generates interest, and stimulates action.
Digital Design & Development
At the intersection of funky cool and wicked smart, our websites deliver ridiculous returns to our clients’ business.
Whether creating a website, redesigning an existing an existing one to accommodate an ever-changing mobile world, or developing a marketing plan from the ground up, our customers know they have a partner that stays out in front of the latest digital trends.
And better yet, what it all means to their business and their customers.
Content & Social Media
Engaged customers become loyal customers.
Loyal customers are nurtured through recognition, rewards, privileges, and dialog. Our mastery of social platforms gives our clients the perfect opportunity to share news, present offers, and stimulate productive feedback loops that keep customers coming back for more.
Brochure & Travel Guide Distribution
We connect people with things to do.
When people are trying to decide where to stay, where to eat, where to find something fun to do, or just simply where to relax, we’re there with a distribution network that puts your brochure in the hands of over 9 million people each and every year.
We are, in fact, the most recognized company in the Midwest and Southwest Florida for travel and hospitality brochure distribution
Publishing & Print Production
“Not knowing where I’m going is what inspires me to travel.”
Since the first printing in 1977, the Wisconsin Dells Travel & Attraction Guide has been an integral part of every successful marketing plan for our customers throughout Wisconsin and the Midwest.
In 1988 we brought travel guides to Southwest Florida where today we publish the Southwest Florida Travel Guides (Summer/Fall & Winter/Spring) and other books for our friends at the Cape Coral, Sanibel, Fort Myers, and Fort Myers Beach Chambers of Commerce.
And if that isn’t enough, we create and publish other hyper-focused publications including dining guides, antique guides, wine and cheese, breweries, and distilleries guides, price lists, maps and discount books.
Strategic Thinking
“There is nothing so useless as doing something well if it shouldn’t have been done in the first place.”
We understand the difference between peak-season, shoulder-season, and off-season. We know how to attract families with children or couples looking for a romantic get-away. We can also cater to visitors on a budget or those with a little more discretionary income.
In the end, you can rest assured that we will deliver sound strategies built on insights and experience that deliver the best possible return on your marketing dollar.
Brand Design & Development
Your Reputation is everything.
We are a creative group of left and right-brained thinkers building brands that resonate – in the marketplace, and in the minds of your customers.
Whether you’re looking to rejuvenate a stale brand image or maximize a new business opportunity, we can create, transform, or grow your brand so that you can grow your bottom line.
