The Content Magicians - Digital Marketing & Publishing

09/10/2024

06/05/2023

Meaning is Value.

Thus, the power to capture and convey it in communicating to your customers is the power to win conversions without friction.

06/02/2022

The Song of Branding - The Music of Doing Business

Your business song must strike the senses - sight, sound, even touch if you can get it (taste and smell if you have that type of business), and it needs to do so to as vast a population as possible.

Yet, the composition of your company's music's notes, melody, and lyrics must be arranged and conducted to resonate uniquely to a specific sort within the teeming population perceiving the song.

Those are the people most likely to dance.

04/29/2022

Your Perfect Customer - your 'IDEAL' BUYER does not need to be sold.

They just need to be understood. When every word and element on your website and in its on-page and downloadable content shows that you do, the website visitor will take care of the rest.

04/21/2022

Maximizing the Power of Language.

01/04/2022

Your website visitors do not need to be manipulated into buying your product. They're already hungry for a solution to something that is causing them pain. The reason they're visiting your website is to see if you truly understand their needs, have the solutions ready to go, can get it to them fast and easy, and whether you are trustworthy enough to continue a relationship in the future.

01/01/2022

The #1, MOST IMPORTANT question - the MAGIC QUESTION that opens the bank vault for any business is...

"WHY?" Only prospects, leads, and customers have the answer and are salivating to give it to the first business or service person sincerely interested to know.

12/31/2021

It may sound strange, but you as a business owner or service provider need to understand that the 'ABOUT US' page of your website isn't really supposed to be about you. So the revenue-generating question is, "WHO IS MY ABOUT PAGE REALLY ABOUT?"

12/30/2021

Before any purchase is made, there is a measurable, predictable path of actions taken by customers. This learnable series of steps is the Buyer Journey (or Customer Journey), and the various information-gathering actions involved are called 'TOUCHPOINTS'.

You need to place content related to your business or service so that web searchers notice your presence at every touchpoint, no matter what stage of the Buyer Journey they occupy.