IMPACT Marketing & Public Relations

09/16/2026

Your Google Ads budget is leaking.
Not dramatically. Just quietly — one irrelevant click at a time. Job seekers. DIY researchers. People searching for something you don’t offer who happened to trigger your ad anyway.
Negative keywords in Google Ads are how you stop it — if you know which ones to exclude and review them consistently.
Here’s how to find your money-wasters, and why the monthly review matters more than the first cleanup.

Negative keywords in Google Ads are one of the most effective optimizations available – when they’re chosen carefully and maintained.

09/12/2026

We got some good news this week! IMPACT was named the #3 Best Company to Work For in Maryland by The Daily Record, out of 22 winners statewide. We were also recognized as a Best Workplace for Women.

The ranking comes from anonymous employee surveys, so this one came straight from our team. We've picked up industry awards before, but being called a great place to work is a different kind of win.

Thank you to the people who make this place what it is. We may be a little biased, but we have to agree. 😉

09/02/2026

08/31/2026

Pet parents aren’t buying boarding or daycare.

They’re buying the answer to one question they rarely say out loud:

“Can I trust you with what I love most?”

The businesses that win in pet care aren’t always the nicest-looking or the most convenient. They’re the ones that most convincingly reduce that anxiety — with real proof, not generic promises.

Pet parents aren’t buying boarding — they’re buying peace of mind. Learn which pet care differentiators actually move pet owners to action.

08/26/2026

Most pet care businesses measure their Google Ads by phone calls and form fills.

But those are just the last frame of a much longer film.

Before a pet owner ever contacts you, they’ve quietly browsed your service pages, studied your photos, read your reviews, and checked your pricing — each one a small step toward trusting you with their dog.

Understanding those hidden steps is what separates campaigns that just spend money from those that fill resorts.

Running Google Ads for pet care? Learn how micro-conversions, proper tracking, and a combined Google Ads, SEO, and AIO strategy drive more bookings.

08/24/2026

Your Google Ads dashboard says that keyword has “zero conversions.” You pause it. But what if it’s quietly driving dozens of phone calls you can’t see? When a lead clicks your ad and picks up the phone instead of filling out a form, that digital trail usually goes cold — and optimization ends up being based on half a picture. Call tracking closes the gap, linking every call back to the exact ad and keyword that drove it. Stop guessing. Start seeing the full ROI of your ad spend.
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Phone leads vanish from your Google Ads reporting the moment a customer dials. Call tracking connects calls to keywords and reveals your true ROI.

08/05/2026

"She's always mindful of our budget and consistently offers honest recommendations."

That's the kind of Google Ads partner every pet resort deserves — not just campaigns running, but campaigns run right.

Thank you, Julie! 🧡

07/28/2026

Rapid-fire questions with IMPACT President, Duane Carey — what he'd tell a new pet resort owner, where AI actually helps, and the one thing every successful resort has in common.

Stick around for the bonus question. 😉

07/22/2026

Google removed the Q&A feature from Business Profiles — but that doesn't mean FAQ-style content stops mattering.

In fact, with AI Overviews and LLMs increasingly pulling from structured Q&A content, it matters more than ever.

The question isn't whether to keep investing in FAQ-style content. It's where to put it now.

The Google Business Profile Q&A has been removed. Here's why FAQ-style content still matters for SEO and AI search (and where to put it).