04/03/2026
I was recently quoted in Forbes on the topic of “The Problem With Gender Equality No One Wants To Talk About — Women-Only Spaces” by .
After 12 years in marketing, supporting large-scale events, solopreneur-led events, and hosting my own workshops, it comes down to this:
Aesthetics and flashy marketing are not a strategy.
Too many events are built around what looks good on social media.
The budget goes to the decor, the photographer, the promotional push.
And the programming, the actual substance of what happens in the room, is an afterthought.
I say meaningful outcomes come from intentional design (but I’m not talking video and graphics and photo moments), I’m talking designing the programming for the right conversations.
Real skill-building. Connections that go somewhere and open doors of opportunity.
The same is true for your marketing.
A beautiful brand with nothing behind it moves no one.
What you say, how you say it, who it’s built for — and how you live up to that expectation behind the paywall — that’s what creates fans who tell others about you.
These are just pieces of the article. For the full read, head to my highlights.
