AdLab Marketing

03/14/2022

GMB = Google My Business ---> is THE most crucial platform to optimize for your locally based Medical Practice

** The screenshot attached is from one of our Medical Spa clients

- 79.7% of the users that found this client's practice came from 'Discovery' which means that they found the business by searching for a Category, Product, or Service - and specifically NOT the brand name, website, address or any other identifying factor

In other words, almost 80% of the users were brand new

This is the power of solid SEO + GMB Optimization
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Make sure to completely fill out every single option they provide for you

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THIS INCLUDES:

- NAP info (Name, Address, Phone Number) - make sure this is the same exact format across ALL platforms you're listed on

- Services you provide

- Service areas you cover (very important)

- Link to your website (test it)

- Business Hours (make sure these match across all platforms + your website)

- Adding 30+ images of the inside of your practice, outside from street view & multiple angles of the building (yes, even if it's not the prettiest - show people where you are), also it's very important to include your staff in the photos.

- Adding 360° View Photos (you can hire a company directly through the backend of GMB) or add manually - see article: https://lnkd.in/gSnutK54

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**Optimization is one of the single most powerful actions that any local business can take to play into what Google wants local businesses to do

Remember, when you play into the incentives of the platforms you are using to get attention and exposure then you are playing into their bias for what they gear the algorithms to naturally get more organic reach

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It's worth going in routinely to make sure you're using the latest features they release as well - because again, remember that they are testing to see if those features get mass adoption and keep the visitors and users of their tools more engaged for longer

The longer users are engaged with their platform, the more $$$ they make since Google directly makes the majority of their revenue from the ads they show users who constantly use their search engine

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Happy optimization and let us know if this helped you better understand WHY to be on top of your GMB Listing!

08/14/2020

Your local reputation as a business is EVERYTHING. When your customers leave reviews, good or bad, it is important to respond to them.

Not only to interact with your community, but it also gives you the opportunity to turn negative reviews into positive ones.

On top of that, search engines will show you more if they see you engaging with reviews on their platforms.

If you're only responding to negative online reviews, you're missing an opportunity. Here's why you need to respond to all your reviews.

08/14/2020

Google Search Console will tell you how EXACTLY your SEO is doing!

When looking to get more out of a platform like Google, it's important to remember what their priorities are for their own business

(remember, a platform like Google....is still a business like any other)

So how do you know if you are aligning your interests with yours?

By using their FREE tools that help you monitor how you're doing on the website

As you can see in this screenshot from one of our client's profiles, their SEO (Search Engine Optimization) is gaining traction.

We've hovered over the little '?' icon so you can see from Google itself what this graph stands for

If this post taught you something new, gave you a new tool, or gave you a little more insight of how to improve your website/business online then drop us a PM or a comment!

Have Questions about your own GSC (Google Search Console), feel free to PM us and we'll help you understand if the results are pointing to your website moving in the right direction!

08/14/2020

Google My Business Optimization is one of the single most powerful actions that any local business can take in 2020 to get in front of more Leads

If you want to optimize your listing to get shown more, a great start is making sure you have a minimum of 30 photos uploaded.

Here is an article, by Google, showing you how to add those photos:
https://support.google.com/business/answer/6103862?co=GENIE.Platform%3DAndroid&hl=en

01/11/2020

We offer different packages that fit the needs of your business. Hit the link in our bio to learn more!

01/01/2020

New year, new connections, new opportunities. Start your year of right with AdLab.

12/18/2019

Did you miss our first episode from our new series IGTV Tuesday? If so, head over to our IGTV channel and watch it now! We will be dropping videos on Tuesdays so stay tuned!

12/07/2019

GROW • we are here to make you grow in every way. Long term, short term, whatever it is, we want to take you to the next level. Call or click today to find what services will do just that.

12/06/2019

‘Tis the season to boost your SEO.

11/14/2019

A win for you is a win for us. We’re in this TOGETHER.