02/11/2018
Believe it or not, there are still some old-fashioned business owners out there that think that as posting pics on their page is all it takes for customers to line up outside their door. Well, maybe that’s worked once for one lucky duck, but for the other 27.9 million small businesses out there, the process involves a little more “thinking.”
The only way to determine if your content is successful or not is to analyze what performed the best and worst to determine how to get more engagements, better leads, and ultimately, more customers. But what exactly should you look for in the search for social media success? Here’s a basic list:
-Your content: Go through your social media pages once a week and see what content did well and what didn’t. You can craft your future posts similarly to what posts did well before to draw in more fans
-Your business: Try to find mentions of your business’s name on social media and find out what people are saying about you. This is a good way for you to find out what people like and don’t like so you can make improvements. It’s also a good way to engage with people. You can respond to comments and try to resolve complaints so you can retain customers.
-Your audience: Figuring out what kind of people like or mention your brand can help you improve your social media presence. You can find out what kinds of posts they like to see (videos, images, links) and increase those kinds of posts. You can also figure out what kinds of hashtags or keywords to use to attract more people.
These are 3 quick and easy tips you can implement today to better your return on social media investment, whether that’s time or money. But don’t get too excited. That's only a small fraction of what really goes on behind closed doors at PushDigital. Shoot us a D.M. and we’ll share with you another free 3 tips to get your social efforts in a better place.