AdVenture Media

AdVenture Media We are a full service internet marketing firm specializing in online advertising, social media manag

02/05/2026

25-minute blocks of deep work ... together quietly.

02/04/2026

Outsourced discipline for morning co-working. NationEight.com

02/03/2026

Get some good work done, together. NationEight.com

02/02/2026

No talking. No teaching. Just work.
4 focus blocks. Done by 8.
Show up. Get something finished.

02/24/2025

Imagine churning out high-converting, professional-grade ad creatives in minutes—without waiting on designers, without Photoshop, and without spending a dime on production.

AI-powered visuals are here. Introducing: MidJourney for Marketers with Sherry Horowitz—a game-changing course that turns you into a one-person creative powerhouse.

Here’s what you’ll unlock:

🛍 Flawless product mockups for fashion, tech, and eCommerce—without a single photoshoot.
📖 Characters, environments, and stunning visuals built for next-level storytelling campaigns.
🎨 Mood boards and rebrands that take minutes, not weeks.
📸 AI-generated fashion photography so good, your audience will swear it’s real.
📢 Storyboard entire marketing campaigns with visuals that look straight out of an agency’s playbook.
🎯 Master prompt-writing so you can generate exactly what you envision—no guesswork, no randomness.

This isn’t just another AI tool—it’s a creative revolution, and you can either embrace it or get left behind.

💡 The best part?
You get 9+ hours of step-by-step video lessons, easy-to-follow guides, personalized support, and a certificate to show off your new skills. Plus, it’s 100% risk-free for 30 days—if you don’t love it, you get your money back.

🚨 The future of ad creatives is AI-powered.
Don’t wait until your competitors are light-years ahead. Get in now.

🔗 Get started: https://bit.ly/42UFuIg

01/31/2025

If you somehow haven’t heard (which would be shocking given the barrage of desperate DMs I’ve sent), I wrote a book. It launches in five days.

There are still 20,000 hardcovers sitting in a warehouse, but thanks to many of you, that number is shrinking. Slowly. Painfully. But shrinking.

Idiotic optimism has always been my guiding principle, and nothing proves that more than this book.

Take, for example, the time I won a "Book Aid for Ukraine" auction in 2022 to speak with a top literary agent. I asked for Sam Copeland, one of the greats of our time. Sam liked my concept but made it clear my manuscript needed serious work. I knew I needed more time with him.

So, I did what any completely unhinged person would do—I concocted a totally fictitious advertising program.

I told him my agency, a “premier Amazon partner” (technically true), had access to a totally real, absolutely not-made-up “special program” where we could run ad campaigns for authors at no cost.

Miraculously, he believed me. Suddenly, I had to actually run this campaign. Through sheer panic and sleepless nights, it worked. His book climbed the Amazon charts and Sam agreed to help refine my manuscript.

This book is built on delusional swings like that. Working with Neil Blair, J.K. Rowling’s agent? Also happened (another ridiculous story for another day).

The point is—idiotic optimism works.

Five days to go.

01/13/2025

A client says, “I’m upset about the delay.” But are they really? Or is their boss breathing down their neck about missed projections?

They say, “This creative isn’t working.” But is that it? Or are they quietly panicking about how to justify this budget at the next board meeting?

The words clients use are just noise. The real meaning is in what they don’t say. And if you’re not tuned into that, you’re not listening—you’re just nodding.

Clients don’t need a yes-man. They need someone who sees the stakes, the pressure, the unspoken fears. Someone who gets it without needing a translation. When they feel that? Trust follows. And with trust, you can weather bad performance, missed deadlines, or even a disastrous quarter.

Without it? You’re just another vendor waiting to be replaced.

This isn’t soft skill nonsense. Emotional intelligence is what keeps clients from walking when the numbers don’t look pretty. And it’s what separates an account manager from a true partner.

Figure it out—or someone else will.

We’re going live in less than 10 minutes in the CPC Survivors Society!Thanks to everyone who’s been joining the live Q&A...
12/20/2024

We’re going live in less than 10 minutes in the CPC Survivors Society!
Thanks to everyone who’s been joining the live Q&A sessions—they’ve genuinely become the highlight of our week. Your questions are sharp, your energy is contagious, and we can’t thank you enough for showing up.
It’s been really fun getting to know everyone!
If you’ve missed any sessions, no worries. The recordings are available in the CPC Survivors Society, so you can catch up anytime.
We’ve been stepping it up with giveaways and prizes—and this week is a really good one! You’re gonna want to be there!
If you haven’t joined yet, this is your chance to get real-time answers to the campaign questions that have been keeping you up at night.
Mark your calendar—every Friday at 11:30 AM EST. I’ll see you there and in less than 30 MINUTES.
Join the CPC Survivor’s Society and RSVP now. We’ll save you a seat. (But not literally. It’s virtual. You get it.)

12/13/2024

In tennis, it’s called court sense—the ability to read the game, react instinctively, and make the right move before you’ve had time to think. It’s not arbitrary. It’s hours on the court, training your body and mind until instinct takes over.

Advertising isn’t much different. Call it instinct, judgment, or experience—it’s the moment you pull an ad because it feels off, pivot an audience strategy before the metrics confirm it, or rewrite a campaign because it aligns with the client’s vision, not just the brief.

Court sense doesn’t just happen. It’s built—through trial, error, and pattern recognition. It’s not about ignoring the data; it’s about knowing when the data can’t tell the whole story.

The best moves? They come from somewhere deeper—experience layered on top of insight.

When was the last time you trusted your instincts over the numbers—and got it right?

 #55 in Children’s action and adventure new releases … right behind A.F Steadman, one of the most talented middle grade ...
12/13/2024

#55 in Children’s action and adventure new releases … right behind A.F Steadman, one of the most talented middle grade authors out there and client of the great … get your first edition hardcover of GEORGIE SUMMERS before they’re gone!

Are you overlooking key insights from your Google Share of Search? Research shows a consistent link between your Share o...
12/09/2024

Are you overlooking key insights from your Google Share of Search?

Research shows a consistent link between your Share of Search (SoS) and market share: as your SoS increases, market share often follows, making SoS one of the most reliable predictors of brand health.

How to Calculate and Track Share of Search
For a straightforward, effective SoS analysis, Google Trends is the go-to tool. Its simplicity and real-time data make it ideal for tracking brand interest over time.

Here’s how to get into the nitty-gritty:
1. Identify Your Keywords: In Google Trends, choose brand-specific search terms for your brand and key competitors. It’s essential to stay consistent with these terms over time to ensure accuracy.

2. Export Data: Set Google Trends to a 12 month view to capture granular shifts in search interest. This allows you to track how changes in your brand focus—like increased ad spend or new campaigns—directly impact consumer search behavior.

3. Calculate Weekly Share of Search:
For each week, note the relative search interest (Google Trends assigns a value between 0-100).
Sum the interest values for all brands in your category.
Calculate your Share of Search percentage by dividing your brand’s interest by the total, then multiplying by 100.

Analyze SoS weekly to capture fluctuations, especially following changes in your brand strategy. Watching these shifts provides an early indicator of how your brand focus influences public perception, helping you fine-tune your campaigns based on real-time feedback.

The Art (and Chaos) of Client Gifting...I don’t know much about the five love languages, but I’m pretty sure gift-giving...
12/02/2024

The Art (and Chaos) of Client Gifting...

I don’t know much about the five love languages, but I’m pretty sure gift-giving is one of them—and it’s one I firmly believe in for clients. Following the rules of Giftology, I live by two principles:

1. Timing matters: Gifts mean more when they're not during expected times (i.e. Christmas or New Years).
2. Quality over quantity: Get the best-in-class for your budget. A $100 mug is better than a cheap $100 decanter.

We’ve had some wins:

- A tournament-style ping pong table for Vedder Holsters. During a visit, we noticed the perfect spot for it, and they mentioned how much fun it would be. The table wasn’t just a gift; it showed we were paying attention and invested in their office culture.

- Avery sent Ken a kosher dinner after he expressed interest in cultural cuisine. Kugel, cholent, wine—the works. Later, Avery spotted Ken browsing for a specific golf putter on eBay (from a screenshot Ken shared of an unrelated ad). So, Avery got him that exact putter.

- Ronnie tracked down a signed vinyl from Ruth’s favorite indie band and a signed Miami Heat cap for ComicsKingdom. Thoughtful, personal, perfect.

- Joe at Finsweet received an Oculus for himself and his kids—they were over the moon.

- And let’s not forget my favorite gift, event tickets. A win-win, really. I get to hang out with a client at a game.

And, of course, there have been misses:

- A handmade leather MacBook sleeve for Gary's new computer. Beautiful, yes. Functional? Not really. Gary didn’t use it. I noticed. He noticed I noticed. It was awkward.

- A Gucci hat for a client who used to love Gucci—before falling on hard times. The gift didn't send the right message.

- A luxury pen for a jewelry CEO, presented in a gorgeous rosewood box. I thought it was perfect. He thought … nothing. The gift bag sat untouched on the credenza as we left. A couple days later, the CEO says something to the effect that I should have bought something on the website the previous day to help push the single-day revenue to a new record.“I would have,” I demured, “but after spending all that money on the pen …” “What pen?” he asked.

Here’s the thing: we’ve never sent a client gift with our logo—or theirs—and we never will. A gift isn’t about us; it’s about showing care, listening closely, and building relationships. Sometimes we hit the mark, sometimes we miss, but the thought and effort behind it always matter.

P.S. Many of you let us know you've had some of the busiest client days over the last week, and we heard you (also, same)... Our 40% off Black Friday sale at the AdVenture Academy has been extended until tonight at midnight! I'll drop the link in the comments.

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