Big Cheese Consulting

04/28/2026

That post that got 47 likes last week? Did it bring in any business?

Likes are not leads. Engagement is not revenue. And content that performs well by social media standards often does very little for your actual pipeline.



https://bigcheeseconsulting.com/content-that-converts-vs-content-that-just-gets-likes/

04/14/2026

Most small businesses don't have a marketing plan. They have a collection of things they've tried. A real plan doesn't have to be complicated. For most small businesses, a single well-thought-out page is enough to create clarity, focus, and real traction.

The One-Page Marketing Plan Every Small Business Needs by Colby Smith | Apr 14, 2026 | Marketing | 0 comments Most small businesses don't have a marketing plan. They have a collection of things they've tried. A page they post to when they remember. An ad campaign they ran once. A promotion....

04/07/2026

Here's a hard truth: your prices are probably too low. And it's not because you don't know your worth — it's because undercharging *feels* safer than the alternative.

It isn't. Low prices attract harder clients, thinner margins, and a business that stays busy but never gets ahead.

New post: **Pricing With Confidence: Stop Undercharging for What You're Worth** — the mindset shift, positioning strategy, and language that makes premium pricing stick. Link in bio.

Pricing With Confidence: Stop Undercharging for What You’re Worth by Colby Smith | Apr 7, 2026 | Business Growth | 0 comments You know you're undercharging. Somewhere in the back of your mind, you already know it. Maybe it shows up as hesitation before you send a quote. Maybe it's the slight wince...

03/31/2026

Most small businesses follow up once — then give up. But the research is clear: most sales happen between the 5th and 12th touchpoint.

That lead who went quiet? They probably didn't say no. Life just got in the way. And you stopped showing up.

The Follow-Up Problem: Why You’re Losing Sales You Already Earned by Colby Smith | Mar 31, 2026 | Business Growth, Marketing | 0 comments You did the hard part. You had the conversation, sent the quote, answered their questions. They seemed interested. Then... nothing. So you waited. Maybe you sen...

03/24/2026

Before a potential customer ever calls you, they've already Googled you. The question is — what did they find?

Your online reviews are one of the most powerful (and underused) marketing tools your business has. They build trust, boost your search visibility, and convert browsers into buyers. The businesses winning locally aren't luckier — they have a system.

Reputation Before Revenue: Why Reviews Are Your Best Marketing Asset by Colby Smith | Mar 24, 2026 | Business Growth, Marketing | 0 comments Before a potential customer calls you, they've already made up their mind about you. Not completely — but mostly. They've Googled your business name, scanned...

03/17/2026

Is your website a brochure — or a salesperson? Most small business sites describe what you do. The best ones guide people toward a decision. If your site isn't consistently turning visitors into leads, a few targeted changes could make a bigger difference than any ad campaign. We broke down exactly what separates a high-performing site from one that just takes up space.

Your Website Is a Salesperson: Is It Pulling Its Weight? by Colby Smith | Mar 17, 2026 | Marketing, SEO | 0 comments Your website is working right now. The question is: working for you — or against you? While you're meeting with clients, running jobs, or managing the hundred other things that come...

03/11/2026

The fastest way to grow your business might be to stop trying to reach everyone. Sounds backwards — but businesses that niche down almost always see better referrals, stronger pricing power, and marketing that actually converts. We broke down exactly why staying broad is costing you customers, and how to find the niche that's already hiding in your business history. Worth a read if your marketing feels like it's reaching a lot of people but closing very few of them.

The Power of Saying No: How Narrowing Your Niche Grows Your Business by Colby Smith | Mar 11, 2026 | Business Growth, Marketing | 0 comments It sounds like a paradox: the fastest way to grow your business is to stop trying to reach everyone. But ask any business owner who has made the shift — from...

03/03/2026

Understanding the customer journey helps small businesses align messaging with awareness, consideration, and decision stages to improve conversions. When marketing supports progression instead of pushing prematurely, growth becomes consistent and measurable.

From Awareness to Action: Understanding the Customer Journey by Colby Smith | Mar 3, 2026 | Blog | 0 comments Many small businesses focus heavily on visibility — more posts, more ads, more exposure. But visibility alone doesn’t generate revenue. What truly drives growth is understanding how cust...

02/18/2026

Doing more marketing won’t fix unclear messaging, inconsistent branding, or weak conversion paths — refinement will. When small businesses simplify, clarify, and focus their strategy, growth becomes measurable and sustainable.

Why “More Marketing” Isn’t the Answer (and What Is) by Colby Smith | Feb 18, 2026 | Marketing | 0 comments When sales slow down, the instinct is predictable: post more, run ads, try another platform, send more emails. But for most small businesses, the problem isn’t lack of activity — it.....

02/10/2026

A strong marketing strategy replaces random tactics with clarity, consistency, and measurable goals. By focusing on a repeatable framework instead of chasing trends, small businesses can market smarter and grow with confidence.

Marketing Without the Guesswork: Building a Simple, Repeatable Strategy by Colby Smith | Feb 10, 2026 | Marketing | 0 comments Many small businesses market in bursts—posting when there’s time, trying new tools when something feels “off,” or copying what competitors are doing. The problem isn...