Caret Film

07/22/2025

Without trying to be too dramatic, just a little update for y’all. These nine years have been some of the best, and hardest, and for now it’s time to say “goodbye”. Maybe it’s “see ya later”, I don’t know.

I’m so appreciative of the time I’ve been given, the projects I’ve worked on, and the people I’ve met.

I still want to do creative stuff, I just might not be as responsive as I have been doing it full time. 🫶🏼

07/02/2025

Looking to elevate your brand with professional video? Make sure you’re hiring the right team.

We’ve launched a weekly newsletter packed with insights to help you make smart decisions and get the most out of your video marketing.

Get a free head start! Download our quick PDF guide: 5 Red Flags to Watch For When Hiring a Video Professional

Choosing the right videographer can mean the difference between a video that elevates your brand and one that wastes your time and budget. Download our free guide, 5 Red Flags to Watch for When Hiring a Videographer, and learn exactly what to look out for before you commit. This quick, practical res...

07/02/2025

Dr. Wunning and his team are exceptional foot and ankle specialists here in Wooster. We're proud to have worked on this Brand Film, showcasing their practice and all the services they provide.

06/26/2025

Okay. Can we stop normalizing AI in the media industry? Today, I saw a real life example of how garbage this is all truly becoming.

Businesses are creating social media content, that would otherwise be a full-blown stock photography shoot (that should cost hundreds, if not thousands of dollars), telling AI to slap their logo onto a technician or employee and that’s their post. Isn’t that the whole purpose of being a business? To connect with people? To show humanity? To show your customers “this is who we are, this is our culture, these are REAL people that work for us. You’ll see Stan when you come in.”

It’s becoming disgusting how we’re normalizing this whole thing. Sure, I use AI for either fun things (“make me look like a Pixar character), or things that make my life just slightly easier (like transcribing a meeting into bullet points).

When you support AI videography, AI photography, AI graphic design, AI voiceover artistry, and AI motion graphics, then you’re actively stealing from real life people who have worked hard to hone their craft, have spent years reeling about whether they are charging enough - or too much. Stealing and robbing people of a future they had so trepidatiously moved towards. “Should I quit my job and do this thing full-time?” they asked themselves countless times. You’re confirming that value only comes from your bottomline and not from the blood, sweat and tears they put into their craft-turned-business. Candidly, it’s lazy.

I’ve been thinking extensively about how I will interact with AI moving forward, I know it’s inevitably unavoidable to some degree with it being built into Google and even our phones (heck LinkedIn is even asking me if I want to “Rewrite with AI), but I think this is my cue to sign off from the world of AI for a bit. At least until the world can start recognizing that true art and creation can only come from a living being and NEVER from an artificial source.

I hope you’ll take this and reflect on your relationship with AI. Is the relationship healthy, or are you abusing it? Can we all do just a minutia better?

*picturing the actual person that wrote this completely unassisted by AI.

06/25/2025

Podcasting is one of the most powerful ways to connect with your audience—and it’s a tool more businesses should be using. It builds trust, creates long-form content, and gives your brand an authentic voice people want to listen to.

At Caret, we offer full-service podcast production—from concept and recording to editing and distribution. If you’ve been thinking about starting a podcast, let’s talk. We’ll help you bring it to life.

06/18/2025

"We do video."

Cool. Where is it?

It’s wild how many agencies list video production as a service… but have zero samples on their site. No YouTube. No Vimeo. No reels. Just a bullet point in a list of offerings.

Video isn’t just a service — it’s a skillset. It takes gear, a crew, a story, and a plan. And it’s painfully obvious when an agency offers it without actually doing it.

If you can’t find examples of their video work, chances are:

They’re outsourcing it without oversight

They’re new to it and haven’t delivered real projects yet

Or worst of all… they’re just hoping you won’t ask

My take? Don’t trust anyone with your brand video if they can’t show you something they’ve actually made.

Want to see what real production looks like? Happy to share.

Pictured: The GOATS Henri Rapp Recording & Soapboxr Creative

06/17/2025

Just because someone owns a camera—or has access to editing software—doesn’t mean they’re ready for the big stage.

I say this with all the support in the world for students and emerging creators. I’ve mentored many. I welcome them on set. I encourage their growth.

But when it comes to milestone events—galas, anniversaries, high-profile campaigns, or just telling your story in a beautiful and compelling way —the margin for error is razor thin. There’s often one shot to get it right. And when things go sideways (as I’ve seen too often), the fix ends up costing more in time, money, and stress than doing it right from the start.

Investing in experienced creatives isn’t just about production quality—it’s about peace of mind.

Bring the students along. Let them observe. Let them learn. But don’t hand them the keys and hope for the best. Legacy moments deserve legacy-level work.

06/16/2025

We are here to elevate and take your brand to the next level. Our desire is to capture who you are as a company and truly tell that story. Are you ready to stop making excuses for why you don't have high quality video content for your business?

Let's chat on a quick Discovery Call --> https://tinyurl.com/ycsnt659

06/11/2025

😁😁😁😁

03/17/2025

Q1 is almost over. Have you completely abandoned your video content and marketing goals already for the year? Fear not, now is the time to go all in and head first into standing out amongst all your super lame competition. Whadda ya say? ;)

Visit here --> caretfilm.com/letsgo

02/28/2025

Love this community and the people in it! 🖤🤍

01/06/2025

If you’re desiring to get into video content this year, but not ready to take the dive in hiring an agency, I got you.

Video and photo consulting is one of my favorite things to do. Coming into your place of work, providing you with tips and tricks on how to make videos yourself, what apps and software to use, what affordable lighting to acquire. I love it.

DM me or email me, [email protected] for more info.