Makin' It Marketing

Makin' It Marketing Helping service based businesses reach their vision of success and move mountains with marketing ⛰️
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As a team of globetrotters, we always believe in makin’ the most of our time outside of work 🌎✈️We’re sharing a few rece...
06/03/2026

As a team of globetrotters, we always believe in makin’ the most of our time outside of work 🌎✈️

We’re sharing a few recent travel highlights, with Ivy hiking around California, Tara soaking up the sun in Aruba, Kevin adventuring through Türkiye, and Aiden exploring Jamaica!

One of the things we’ve realized over the years is that work and life don’t always fit neatly into separate boxes, especially when you genuinely enjoy what you do. The reality is, when you’re part of a small team, it can be hard to fully unplug. But one of the things we love most about what we do is the flexibility to experience new places while still staying connected to the work we love.

Whether it’s traveling somewhere new, taking a weekend getaway, or simply enjoying time outside after work, we’re grateful that our team culture has allowed us to create a life we love!

We are excited to welcome the newest member of our Makin’ It Marketing Team, Aiden Wolfram!​Aiden joins our team as a So...
06/01/2026

We are excited to welcome the newest member of our Makin’ It Marketing Team, Aiden Wolfram!
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Aiden joins our team as a Social Media and Marketing Strategy Intern from Nichols College, bringing new creative ideas, content creation, and valuable support to the Makin’ It Marketing team!
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In his free time, Aiden is a fan of golf and motorsports, a volunteer firefighter, and loves spending time with friends and family.
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We are excited to welcome Aiden to the Makin’ It Marketing family! 💫

05/28/2026

Sometimes, a fresh approach is all it takes to get people paying attention again 💃🏻🕺🏽

Good marketing adapts to the moment while still staying true to your brand voice. That’s how you stay relevant and reach the right people!

Lesson here: think like the “Bellas” from Pitch Perfect! 👌

Summer tends to slow down engagement… but that doesn’t mean your brand has to disappear.Scroll through to learn what cau...
05/26/2026

Summer tends to slow down engagement… but that doesn’t mean your brand has to disappear.

Scroll through to learn what causes the annual summertime engagement drop, and how to start adjusting your strategy now.

While everyone’s outside enjoying the summer and spending a little less time online, this season is still a great opportunity to build brand awareness and stay visible. If you stop posting altogether, it can undo some of the trust and momentum you’ve built all year.

DM us or visit our website to set up a consultation if you need help with your social media this summer! ☀️

Today we honor the courage and sacrifices of those who gave everything for our country. Their memory lives on this Memor...
05/25/2026

Today we honor the courage and sacrifices of those who gave everything for our country.

Their memory lives on this Memorial Day and always 🇺🇸

Boston is always a fun place to do some networking, and even better when it’s with the gaming industry! A few weeks ago ...
05/22/2026

Boston is always a fun place to do some networking, and even better when it’s with the gaming industry!

A few weeks ago at the Indian Gaming Tradeshow & Convention, Tara connected with the team at Gaming Laboratories International over a shared love of cats 😂

Fast forward to last week in Boston, they had the chance to reconnect and talk all things gaming industry, alongside our new connections from Massachusetts Gaming Commission.

We’re excited to continue growing our reach in the casino world while keeping responsible gaming top of mind in our marketing efforts!

The ancient Egyptians believed you can’t build something that lasts without a strong foundation.In digital marketing, yo...
05/19/2026

The ancient Egyptians believed you can’t build something that lasts without a strong foundation.

In digital marketing, your content strategy kinda works the same way.

We’ve seen from experience, the brands getting the most out of social media usually aren’t the ones constantly selling. They’re the ones publishing content that connects with people in ways traditional ads rarely can.

That’s where the 80-15-5 content model comes in. The Golden Pyramid is the idea that your content should deliver 80% value, 15% community and engagement, and 5% selling.

When most of your content is focused on educational or entertaining content, people are far more likely to trust your brand because the marketing feels natural instead of forced. It comes across less like a sales pitch and more like genuine insight from someone people actually want to hear from.

And for service-based businesses with longer buyer journeys, this approach tends to work especially well!

“Do I really need a website?” Kevin here, checking in from the Pyramids of Egypt! 👋After talking with business owners ou...
05/18/2026

“Do I really need a website?”

Kevin here, checking in from the Pyramids of Egypt! 👋

After talking with business owners out here over the last few weeks, it’s clear, even on a global scale, your online presence shapes first impressions before anyone ever reaches out.

When everyone offers a similar product or service, your website becomes part of what makes you different.

No website? People question legitimacy.

Outdated website? People assume the business is outdated too.

In today’s world, every digital touchpoint should give people a reason to trust your brand, follow along, book with you, or buy from you.

A website won’t magically bring customers overnight, but it does help people make the right assumptions about your business when they find you online.

And if your website needs a refresh… we can help 😉

Check back tomorrow for some insight on building a balanced content strategy.

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Worcester, MA

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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