Varsity Varsity is the nation's leading senior marketing firm. Solving mature market challenges is what we do Learn more at www.VarsityBranding.com.

Varsity is the nation's leading senior marketing firm, offering a fresh perspective and long-standing experience and longevity. Solving mature market challenges is what we do, and we partner with organizations that share our enthusiasm. Varsity is part of Pavone Group, with offices in Philadelphia, Atlanta, New York and Harrisburg.

From Hairspray to Kinky Boots, Tony Award-winning Broadway director Jerry Mitchell has spent 45 years redefining storyte...
04/03/2026

From Hairspray to Kinky Boots, Tony Award-winning Broadway director Jerry Mitchell has spent 45 years redefining storytelling.

On the newest episode of Varsity's podcast, Roundtable Talk, Jerry shares how creativity and collaboration fuel longevity, plus what it takes to stay relevant, connected and inspired at every stage of life.

The stage doesn't just reflect life, it reshapes how we see ourselves, each other, and the possibilities that come with every new chapter. In this episode of...

This is a great post from our client The Highlands at Wyomissing. It's heartfelt, it's a great narrative and it clearly ...
02/25/2026

This is a great post from our client The Highlands at Wyomissing. It's heartfelt, it's a great narrative and it clearly connected with its audience.

When Patsy Jo Gibney moved to The Highlands at Wyomissing® in April 2025, it wasn’t without resistance. Like many residents, she struggled with the idea of leaving the home where she had lived for almost 50 years and raised six children with her husband, Chris, who passed away in 2009. She knew it was time, but she couldn’t have imagined that the move would reconnect her not only with familiar faces, but with a treasured piece of her past.

Having lived in the greater Reading area her entire life, and in Wyomissing for more than 55 years, Patsy Jo quickly began recognizing people from different chapters of her life: former neighbors, fellow parishioners from Sacred Heart Roman Catholic Parish, classmates from Reading Central Catholic High School, and parents of her children’s friends. The community she had built over decades seemed to be gathering around her again.

Then one afternoon in the dining room, Patsy Jo noticed a woman who looked strikingly familiar. Despite the passing of 55 years, and despite her now 96-year-old friend being nearly blind, recognition was instant and mutual.

“Esther,” she said. “It’s Patsy Jo.”

And Esther replied, “Patsy Jo? Is that you?”

The two had been neighbors in the 1960s, part of “the Alsace Road gang,” a tight-knit, diverse neighborhood filled with young families, adult block parties, progressive dinners and a deep sense that everyone looked out for one another.

“I can’t believe she recognized me,” said Esther.

Esther and Sidney Bratt had come to the United States after World War II. Both Holocaust survivors who met in New York City, they married in 1951, moved to Reading in 1956, and settled on Alsace Road in 1958.

Chris and Patsy Jo Gibney both grew up in Reading. Their mothers worked together, and after three chance encounters, they began dating in 1962, were married in 1963, and bought their first home on Alsace Road in 1964. By 1969, at 29, Patsy Jo was a busy mother of three. Esther, who was 40, was also raising three children. Their lives intertwined in those hectic, joyful years of motherhood, sharing stories, celebrations, and the daily rhythms of family life.
But life, as it so often does, brought both women seasons of deep sorrow.

Just before Patsy Jo and Chris moved their family to Wyomissing in 1970, their two-year-old son was tragically struck and killed by a car. The loss was devastating, a grief no parent ever imagines carrying.

Decades later, Esther and Sidney endured heartbreak of their own when in 2010 their daughter died after a long battle with a brain tumor.

Though time and distance separated them, both women quietly carried similar burdens, the unimaginable grief of losing a child, alongside the responsibilities of raising their families and moving forward.

Decades passed again, and life continued to unfold. Esther and Patsy Jo are now both widows, grandmothers, great-grandmothers, and residents of The Highlands.

And then one afternoon, 55 years after living side by side on Alsace Road, the two women who had built their lives from both joy and sorrow found themselves reunited. A simple glance across the Highlands’ dining room turned into smiles, stories, and shared memories, not only of block parties and young motherhood, but of resilience.

“I have goosebumps thinking about it,” said Patsy Jo, “Esther and I both ending up here after so much time.”

Their reunion is more than a nostalgic moment. It is a reminder of the strength of women, the courage of two matriarchs who have endured hardship, supported their families, and continued forward with grace.

Patsy Jo’s story and her reunion with Esther are a reminder that sometimes the chapters we resist become the ones that surprise us most. At The Highlands, familiar faces reappear. Old friendships are rekindled. And new ones form just as naturally.

For Patsy Jo, moving here wasn’t just a change of address. It was coming full circle.

Season 1 of Roundtable Talk set out to challenge everything we think we know about aging and ended up reframing what’s p...
01/24/2026

Season 1 of Roundtable Talk set out to challenge everything we think we know about aging and ended up reframing what’s possible across an entire lifetime.

Across 25 conversations, Varsity’s aging and longevity podcast brought together gerontologists, policymakers, innovators, artists, journalists, and senior living leaders who are reshaping how we live, work, and contribute as we age.

Season 1 of Roundtable Talk reframes aging through conversations with leading voices in longevity, public health, innovation and senior living—challenging ageism and redefining what’s possible at every stage of life.

03/27/2025

On this episode of Varsity’s Roundtable Talk, we sit down with Terry Farrell, acclaimed actress and sci-fi icon best known for her role as Jadzia Dax on Star Trek: Deep Space Nine and Reggie on Becker.

With a career spanning modeling, television, and film, Terry brings a unique perspective on aging, reinvention, and staying grounded in an image-driven industry.

FULL EPISODE: https://bit.ly/3Y4Lxqm

03/25/2025

Our next guest on Varsity’s podcast, Roundtable Talk, is Terry Farrell, beloved for her role as Jadzia Dax on Star Trek: Deep Space Nine (although you may also know her from Becker). She’s an actress, a sci-fi icon and an advocate for embracing life's next chapters.

Sneak peek at our conversation with Terry below. Full episode arrives on Friday!

We're celebrating our 250th Roundtable meeting with a truly special guest!Diane Harris is an award winning journalist, a...
03/25/2025

We're celebrating our 250th Roundtable meeting with a truly special guest!

Diane Harris is an award winning journalist, a well-traveled speaker and an author with an expertise in personal finance and financial wellness. She’s a New York Times contributor, a former editor-in-chief of Money Magazine and a former deputy editor of Newsweek.

Our Q&A style conversation with Diane will cover everything from retirement planning to solo aging to gray divorce. Diane will also give us a sneak peek into some articles she’s currently working on. We hope you can join us!

To join our March 27 Roundtable and for updates about future gatherings, submit your name and email address at https://bit.ly/3X2jR5i.

Peggy Bilous, Vice President at SMASH, joins us as this week’s Roundtable guest speaker. Peggy will share insights on th...
03/18/2025

Peggy Bilous, Vice President at SMASH, joins us as this week’s Roundtable guest speaker. Peggy will share insights on the evolving landscape of senior living and what it takes to create standout events. Don’t miss this opportunity to learn from an expert in senior living sales and marketing!

To join our March 20 Roundtable and for updates about future gatherings, submit your name and email address at https://bit.ly/3X2jR5i.

03/14/2025

On this episode of Varsity’s Roundtable Talk, we sit down with Scott Townsley, a senior living strategist and consultant with over 35 years of experience in the industry.

Derek and Scott explore the challenges facing senior living today, how the traditional governance model is failing and how senior living providers can rethink their approach to data and business models to remain relevant.

FULL EPISODE: https://bit.ly/43LMdoc

For this week’s Roundtable, we’ll be joined by Christopher Leech from the Wallis Annenberg GenSpace. Christopher will di...
03/11/2025

For this week’s Roundtable, we’ll be joined by Christopher Leech from the Wallis Annenberg GenSpace. Christopher will discuss aging services, ageism in Hollywood and how Wallis Annenberg GenSpace approaches age-friendly design and construction. We hope to see you there!

To join our March 13 Roundtable and for updates about future gatherings, submit your name and email address at https://bit.ly/3X2jR5i.

Sharon Jessup is a consultant with OnePoint Partners, a board member of a senior living community, and an adult child wi...
03/04/2025

Sharon Jessup is a consultant with OnePoint Partners, a board member of a senior living community, and an adult child with parents in senior living. She brings a unique, 360-degree perspective on the industry—one that blends strategy, lived experience and leadership.

In this week’s Roundtable, Sharon will share key insights on what senior living looks like from these three distinct vantage points. To join our February 27 Roundtable and for updates about future gatherings, submit your name and email address at https://bit.ly/3X2jR5i.

02/14/2025

On this episode of Varsity’s Roundtable Talk, we sit down with Dr. David Katz, a leading expert in nutrition, wellness, and longevity. As the Founding Director of the Yale Prevention Research Center, Dr. Katz has spent his career helping people live longer, healthier lives.

Derek and Dr. Katz dive into his insights on aging, disease prevention, and we should be fighting for better health spans, not just longer life spans.

FULL EPISODE: https://bit.ly/4gG4hmv

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