08/27/2026
August is Black Business Month, a time to celebrate Black entrepreneurs building businesses, creating job opportunities, and making an impact in their communities.
At LTrice Marketing & Consulting, we’re proud to be a Black woman-owned and led business, founded and led by CEO Latricia Trice.
Since founding LTrice in 2023, Latricia has grown the company into an award-winning, full-service marketing and communications agency serving businesses, nonprofits, and organizations across West Michigan and beyond.
Along the way, LTrice was named 2026 Michigan Minority Business of the Year. Latricia was also recognized as a 2026 West Michigan Woman Brilliance Awardee, 2026 CEO School CEO of the Year, and Entreprenista 100 honoree, among other accolades.
Still, building LTrice has always been about more than the awards. It’s about doing strategic work that provides small and midsize businesses and organizations with enterprise-level marketing and communications support to fuel their growth.
We’re proud of what we’ve built over the years, grateful for every client, partner, team member, and supporter who’s been part of the journey, and excited for what’s still ahead.
Know a Black-owned business doing great work? Drop it in the comments, we’d love to celebrate them too.✨
Happy Black Business Month from !