Wordsprint

09/11/2026

With Solemn Remembrance. 2001-2026

09/10/2026

Paper packaging is everywhere right now, but the shift away from plastic isn't new. In our latest blog post, we trace it back through ninth-century Japan, a 1688 recycling plant in England, and the 1800 patent that made high-quality recycled paper possible. Today half of consumers are actively choosing more paper packaging, and 47 percent would skip a retailer that isn't cutting non-recyclable materials. Packaging has become a brand statement.

https://www.wordsprint.com/companyinfo/wordsprint_news_archive.html/article/2026/09/10/why-is-paper-based-packaging-growing-the-history-behind-today-s-trend

09/09/2026

58% of consumers feel overwhelmed by digital brand messages, and that climbs to 65% among higher income households.

59% of consumers keep direct mail to refer back to it later. Digital messages get scrolled past. Print gets remembered. Print Works!

Source: Chief Marketer, Direct Mail Marketing Benchmark Report; CompereMedia

09/07/2026

09/04/2026

Heavier-weight papers will cost more, of course, but for the right projects, the message will be better anchored in recipients’ brains and more likely to be shared with others.

09/02/2026

61% of marketers say brand personality matters more than ever. That's according to HubSpot's 2026 State of Marketing report, which surveyed 1,500 marketers navigating the AI era.

The reason: the internet is flooded with AI slop. Low quality. High volume. Zero human touch.

63% say they need more unique, human-centered content just to stand out.

This is print's moment. Something physical and well-crafted breaks through in a way AI content never will.

08/31/2026

Familiarity makes it easy to assume you have file prep handled, and that's exactly when small mistakes slip through. In our new blog post, we walk through seven essentials, from confirming file format and image resolution to setting bleeds correctly and embedding fonts, that keep a job on track from submission to press. A little prep on your end makes everything move faster on ours!

https://www.wordsprint.com/companyinfo/wordsprint_news_archive.html/article/2026/08/26/the-print-file-prep-checklist-that-can-save-your-job

08/29/2026

08/28/2026

Drip marketing is built on one core idea: lead nurturing. You send regular communications over time, often across multiple channels, to move a customer through the sales funnel.

Smart marketers know print has to be part of that mix. Direct mail belongs right alongside email, mobile marketing, and newsletters, deployed at the right stage of the sales process.

Skip print and you're not doing multichannel. You're doing partial channel.

08/26/2026

A digital ad vanishes the second someone scrolls past. Print doesn't.

Direct mail lands somewhere far less cluttered than an inbox or a feed: the mailbox. A thoughtfully designed piece, whether it's a postcard, a dimensional mailer, or something personalized, ends up physically in someone's hands. That simple fact gives it a shot at real attention, the kind a banner ad or another marketing email rarely gets.

We help brands break through the clutter with mail that actually gets seen and remembered.