Wordsprint

06/05/2026

Despite the idea that “paper kills trees,” the U.S. forest industry plants more trees than it harvests.

06/03/2026

The paper you print on is part of your brand.

A flimsy flyer sends a bad message. The right stock, weight, and finish can make the difference between a piece that gets kept and one that gets tossed.

Gloss or matte? Soft-touch laminate? 80lb or 100lb? These decisions matter more than most people realize.

Not sure what's right for your next project? Reach out; we're happy to help.

05/28/2026

Send the world's best dimensional mailer, wait a week, then follow up, and you are back to cold calling. In our latest blog post, learn the golden window for B2B mail follow-up and the simple question that beats asking, "Did you get my package?"

https://www.wordsprint.com/companyinfo/wordsprint_news_archive.html/article/2026/05/28/with-b2b-direct-mail-follow-up-timing-is-everything

05/27/2026

In a mailbox full of plain envelopes, texture gets noticed. High gloss, spot varnish, embossing, foil stamping, and soft touch finishes are just a few of the ways to make your mailer stand out. The right finish does more than look good. It keeps your brand in someone's hands a little longer.

05/22/2026

As we head into this Memorial Day weekend, may we take a moment to honor and remember the brave souls who gave everything for our freedom.

05/20/2026

Your brand is not what you say it is. It is what your customers believe it is. If you are not controlling that narrative, the marketplace will.

Every impression, every interaction, every message you send is shaping how people see you. Make sure you are the one doing the shaping.

Need help? Give us a call!

05/15/2026

A blurry product shot signals carelessness before a customer reads a word. A staged lifestyle scene erodes trust at first sight. In our latest blog post, we walk through the six types of marketing images and how to match each to the goal it best serves.

https://www.wordsprint.com/companyinfo/wordsprint_news_archive.html/article/2026/05/14/6-types-of-marketing-images-and-when-to-use-each-one

05/12/2026

05/08/2026

Your print materials are competing for attention before anyone reads a single word. Print finishing techniques are what make someone pick up a piece and actually engage with it.

· Spot UV coating pulls focus to the details that matter most
· Embossing and debossing add a texture people can actually feel
· Foil stamping gives you a premium look no screen can match
· Soft-touch lamination creates a velvety finish that's impossible to put down
· Die-cutting throws the rulebook out and gives your piece a shape nobody expects

Good design gets you in the room. The right finish makes you unforgettable.

05/05/2026

Color is one of the most powerful forces in marketing, and one of the most misunderstood. Research shows that between 62 and 90 percent of a person's first impression of a product or brand comes down to color alone.

But color is not a universal language. The same shade that signals trust in financial services can feel cold in healthcare. What reads as bold and energetic in one category can feel aggressive in another.

Knowing how your audience perceives color, in their market and their context, is the difference between a piece that connects and one that gets set aside.
In print, color is not decoration. It is communication.