GRIT Marketing Group

09/02/2026

Looking for marketing insights and updates from delivered straight to your inbox? 📨 Sign up for The Nitty Gritty, our monthly e-newsletter, at creategrit.com/enews-signup/ to stay in the know. In our August newsletter, we explored:

🗣️ The hidden costs of an inconsistent brand voice and how clear guidelines can keep your messaging aligned.
🎭 How an integrated promotional campaign for The Belmont Theatre built excitement around a memorable moment in York’s theatre history.
💻 Tips for ensuring your Google Business Profile is up to date.

Click the link in the comments to read our latest newsletter!

09/01/2026

Great morning at York County Libraries Literacy for Change campaign kickoff event. Excited to celebrate the launch and hear stories of impact in our York community!

08/26/2026

Your logo, colors, and other visual elements play an essential role in making your brand recognizable. 👀 The words your organization uses—and the personality behind them—help reinforce that identity. 💬

When your website copy, social media posts, videos, sales materials, and customer communications don’t sound like they all come from the same organization, those disconnects can carry real costs.

In our latest blog article, we dig into why brand voice consistency matters and how practical guidelines can help your team communicate with greater clarity and purpose. 🔗 Read more in the comments!

08/24/2026

When was the last time you looked at your Google Business Profile?

For many businesses, it’s the first thing potential customers see before they visit your website. An outdated profile can lead to missed opportunities, while a well-maintained one makes it easier for customers to connect with you.

When reviewing your Google Business Profile, be sure to:

✅ Verify your contact information
✅ Update your business hours
✅ Add recent photos
✅ Respond to reviews
✅ Review your services and business description

A few small updates can make a big difference in how your business ranks in local search results.

Have questions or need support updating your Google Business Profile? Get in touch with us today 👉 https://creategrit.com/contact-us/.

08/21/2026

GRIT was recently honored to help The Belmont Theatre promote its 94th season opening and a special presentation of Ken Ludwig’s 𝑫𝒆𝒂𝒓 𝑱𝒂𝒄𝒌, 𝑫𝒆𝒂𝒓 𝑳𝒐𝒖𝒊𝒔𝒆. The celebration included an appearance by Ludwig, a York native whose early experiences at The Belmont helped inspire his career as an award-winning playwright.

Through strategic messaging, creative development, digital advertising, media outreach, and social planning, we helped bring the significance of this landmark theatre experience into the spotlight. 🌟

Explore the strategy and storytelling behind the campaign in our latest project spotlight. Link in the comments!

08/20/2026

A great website isn’t just about eye-catching design and seamless functionality.

The words on your website play a critical role in how visitors understand your business, build trust in your brand, and decide whether to take the next step.

That’s why effective website copy starts with strategy. When your messaging, SEO, design, and user experience work together, your website becomes a valuable business tool.

Want to learn more about why great websites need great copy? Read the full blog in the comments.

08/17/2026

Today, we’re celebrating the nonprofits that make our communities stronger. ✨

From supporting those in need and creating new opportunities to preserving history and advancing education, nonprofits are doing work that leaves a lasting impact.

At GRIT, we’re honored to partner with nonprofit organizations to help tell their stories, build awareness, and connect with the audiences that make their missions possible. Thank you to our nonprofit clients for trusting us to be part of your journey!

08/12/2026

Is paywalled media still worth pursuing? We think so.

It’s easy to assume that if an article is behind a paywall, it won’t have much impact. But many subscription-based publications are read by the audiences that matter most, including industry leaders, decision-makers, and influencers.

The takeaway? Effective public relations isn’t about reaching everyone. It’s about reaching the right people.

This article from PR Daily digs deeper into the value of paywalled earned media and how you can amplify the coverage across your own channels. Check it out: https://www.prdaily.com/why-paywalled-media-coverage-still-matters-and-how-to-maximize-it/.

Don't let a paywall dissuade you.

08/10/2026

Can you clearly explain what makes your business different?
Would your customers describe your brand the way you want them to?
Is your messaging consistent across every touchpoint?

If you’re not sure, it may be time to revisit your brand strategy.

At GRIT, we know great brands don’t happen by accident. They’re built on strategy. We help businesses define their positioning, clarify their messaging, and create a brand experience that is authentic, memorable, and consistent.

Learn more ➡️ https://creategrit.com/branding/brand-strategy-positioning/.

08/06/2026

Today’s To-Do List:

✅ Celebrate Alexa
✅ Wish her a happy birthday
✅ Eat cake

Happy birthday to our Account Coordinator, Alexa Fisher! 🎉

From keeping projects on track to supporting our clients and team every step of the way, she keeps things running smoothly with a positive attitude and an eye for the details that matter.

We hope your special day is as wonderful as you are!