Holy Gusto Marketing

03/15/2024

https://holygusto.carrd.co?utm_source=facebook&utm_medium=social&utm_campaign=organic&utm_content=post

Test page to showcase social media insights

06/22/2022

Here's an experiment for you to try.

Create a segment of highly engaged subscribers.

Create a segment of can't-be-bothered subscribers.

Send each segment the same email.

Which segment had the most engagement?

12/09/2021

Do you have an email marketing alias? 🤨

Testing opt-in forms, especially ones that trigger any automation, can present challenges when you use only one email address

Subscribing and unsubscribing the same email address as we track down problems gets tiresome.

This is where email aliases become a hidden hero tool in your auditing tool box.

An email alias is simply a forwarding email address without the hassle of creating new email accounts. Gmail makes it super easy to create multiple email aliases.

Let's say super email marketer Jane uses gmail address [email protected].

Jane can create an alias using the dot or numbers and the + sign:

[email protected]
janerocks+[email protected]
anerocks+[email protected]

Gmail treats these aliases as acceptable versions of [email protected]. So do most email marketing providers.

If you submit janerocks+[email protected] to an opt-in form you're testing, your ESP should trigger any automation you have set up.

You can unsubscribe from this alias when you're done testing the form.

09/16/2021

Creative productivity must include a focus on overall well-being. Rest is not a moral failing.

"Here are things that I can and can't do. I can, on most days, work for approximately two or three hours a day, using bits of time here and there with breaks for rest. I can't, on most days, function well after approximately 2 p.m., which is when I begin to develop fevers, moderate to severe nausea, weakness, fatigue, and a cornucopia of other symptoms that I never get used to, no matter how often they come to call. I can do some fun and exciting things, given certain accommodations."

"In a society that holds productivity as unequivocally good, to do less feels like a moral failing."

09/14/2021

If you're a writer and/or creative who wants to learn more about marketing; if you find most articles about marketing for creative spirits rather dodgy or sketchy or skeezy; if you want to understand how you might market without waves of disgust and imposter syndrome washing over you, then please consider subscribing to Holy Gusto Marketing's email newsletter.

Hello, If you're a writer and/or creative who wants to learn more about marketing; if you find most articles about marketing for creative spirits rather...

08/27/2021

Key takeaway: It depends on the audience, and you MUST know your audience like the back of your hand.

Not sure when the best days and times to send emails? Read this post to find out when to send emails to make the biggest impact.

08/26/2021

Get the MailChimp clarity you want.

Receive helpful tactics and strategies that make MailChimp a tool you control rather than a process you hate. With our tips you'll find more time in your week and greater confidence in your marketing skills.

Here's what to expect: Receive helpful tactics and strategies that make MailChimp a tool you control rather than a process you hate. With our tips you'll find more time in your week and greater confidence in your marketing skills.  Sign up and you'll receive our PDF infographic on "Best Practices ...

04/26/2021

“🎉 We’re proud to announce that we are officially certified in Mailchimp! Which means we’re really, really awesome at helping businesses grow their brand. Message us if you need help!”

04/14/2021

Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.

It's important to understand that welcome emails are a part of larger customer journeys. Each customer journey may have several branches and/or triggers based on customer behavior.

Within email marketing, customer journeys are a tool for achieving your overall email marketing goal. Each journey should have a single goal, ideally one mapped to your bigger email marketing goal.

04/13/2021

Think about how you will collection subscriber information before you create your sign up forms. Even if you've created forms already, thinking about long-term collection strategies will help your business.

Check out a video I made via Loom

04/12/2021

Ask your subscribers why they didn't buy from you.