12/30/2020
I see a lot of people struggling to reach or identify their audience. The vast majority of the time they are going to "wide". Meaning they are targeting to many people, after all more people means more leads right?....Wrong. You need to put your offer in front of the smallest viable market. You dont need to be in front of 100,00 partially interested people, you just need 10,000 dedicated loyal people. Your marketing shouldn't be a spotlight, it should be a laser. Narrow your audience and get deeper market pe*******on.