Search Engine Council

23/08/2020

Newbie in SEO? Want to rank higher? You need the best affordable SEO tools that SEO experts use in the most popular SEO company.

22/08/2020

Finding low competition keywords requires knowing your site’s competitive power. All websites do not have an equal chance of ranking on the first page of Google. Focusing on low competition keywords is the secret ingredient to SEO success.

@ Menlo Park, California

04/08/2020

In the early days of SEO, Google and other search engines would figure out a page’s topic based 100% on the keywords they found on the page.
So if Google saw the keyword “Content Marketing” over and over again, they’d say: “This page is obviously about content marketing”.

That’s why keyword density was so important back in the day.

If you didn’t use your keyword bunch of times, Google wouldn’t understand that your page was about that term.

Fast forward to today, and Google is MUCH smarter.

02/08/2020

Where to find keywords?
There are various ways to find keywords.

Your first task is to come up with the seed keywords – phrases you’ll use as the stepping stone to finding more keyword ideas. If you run a coffee blog, simple phrases such as “coffee beans”, “coffee machines” or “espresso” will work great.

Google offers many keyword suggestions directly in the SERP. Features such as Google Autocomplete, People Also Ask or Related Searches can be a great source of keyword ideas.

With the autocomplete feature, you just need to write your seed keyword into the Google search and the suggestions will appear automatically.

You can combine your seed keyword with different letters from the alphabet to find more autocomplete ideas (e.g. email marketing a, email marketing b,…)

01/08/2020

30/07/2020

Using outbound links gives a relevancy signal of your topic to Google. Make sure to link to relevant and authoritative sources.

Internal links are a perfect way to promote your other articles or website sections. It makes easier to visit them and leads to higher engagement. Internal linking also helps Google bots to understand the website structure.

28/07/2020

Keyword difficulty:
Once you find keywords you want to rank for, you’ll need to evaluate how hard it will be. The keyword difficulty is a very useful metric that will help you with it.

The value is usually indicated on a scale from 0 to 100. The higher the score is, the harder it is to rank on the 1st SERP for the keyword.
There are many keyword research tools on the market calculating the keyword difficulty. The values may vary – you can see score 30 in one tool and 50 in another one for exactly the same keyword.

That’s because the calculations are based on slightly different metrics and algorithms. The important thing is to compare the results within one tool.

23/07/2020

23/07/2020

What is Google RankBrain?

RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries.

So: what makes RankBrain different?

Before RankBrain, 100% of Google’s algorithm was hand-coded.
RankBrain tweaks the algorithm on its own.

Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.

Then, it looks at how Google searchers interact with the new search results. If users like the new algorithm better, it stays. If not, RankBrain rolls back the old algorithm.

Here’s the craziest part:

Google asked a group of Google Engineers to identify the best page for a given search. They also asked RankBrain.

And RankBrain outperformed brainy Google engineers by 10%!

18/07/2020

Influencers matters.🕶
I'm showing this graph here to help you to know about What's trending🔥🔥

17/07/2020

Yeah, Its World Emoji😄💩👻 Day.

Tell me your favorite Emoji??
In the comment section.

14/07/2020

SEO specialists and bloggers say that short URLs rank better in Google. We think it's a matter of the user experience. Of course, this doesn't mean a 20-word URL is alright.

Use SEO friendly URLs.