Galaxy Agency, Hanoi (2026)

11/02/2026

Scaling Amazon ads isn’t a marketing milestone.

It’s a business readiness decision.

When growth outpaces cash flow, margins, or operational capacity, ads stop being a growth engine and start becoming a liability.

Sustainable scale happens when marketing efficiency and business health move in sync.

04/02/2026

The hidden cost of not using negative keywords

Amazon's algorithm learns from every click you pay for.

Without negative keywords, you're teaching it two things at once: who your product is for, and who it isn't.

The problem is you're teaching the second lesson too late.

Automatic and broad campaigns are built to explore, not filter.

They will place your ads in loosely related searches, competitor listings, adjacent categories, anywhere the system thinks there might be relevance.

The result is PPC that feels active, busy, data-rich.

But underneath, it's quietly feeding Amazon noise.

Negative keywords don't just save money.

They protect signal quality.

They remove irrelevant traffic before it becomes misleading data, before the algorithm draws the wrong conclusions about who converts and why.

This matters most in the early stages, when Amazon is actively deciding where your product belongs.

Every irrelevant click during that window isn't just wasted spend.

It's a vote for the wrong audience, the wrong context, the wrong understanding of your product.

By the time you notice the drift, the system has already learned.

Negative keywords aren't about optimization at the end of the funnel.

They're about protecting the integrity of your signals at the beginning, when it still matters.

30/01/2026

Multiple suspensions resolved. Listings restored. Scale-ready.

We helped TheraNordic, a Scandinavian supplement brand, rebuild and stabilize their Amazon foundation after repeated compliance issues blocked US expansion.

How did we do it?

- Full compliance audit & root-cause resolution
- Amazon-approved listings restored after multiple suppressions
- Listings rewritten for US regulations with clear, compliant claims
- Premium images & A+ content upgraded to reinforce scientific credibility

Today, TheraNordic is fully compliant, operationally stable, and ready to scale.

Check out the full case study: https://galaxyamazon.com/case-study/how-we-restored-thera-nordics-listings-and-built-a-compliant-foundation-for-long-term-growth

28/01/2026

Achieving EU growth without sacrificing margins.

Since June 2024, Galaxy Agency has partnered with Exhale Coffee to scale its Amazon presence across the UK and EU using a system-first, margin-led approach.

From full-funnel advertising to unified EU expansion, this case breaks down how structured ex*****on unlocked profitable growth at scale.

For a deeper dive into the data and strategy, read the full case study in the comments.

26/01/2026

Most sellers celebrate hitting 500 indexed keywords.

Amazon celebrates the 12 keywords that actually convert.

Here's what happens when you index everything:

You pay to show up for terms buyers don't want.

They click.

They leave.

Amazon learns your listing disappoints.

Your organic rank drops on the terms that matter.

Your ACoS climbs because you're training the algorithm backward.

Amazon doesn't reward effort. It rewards buyer completion.

A click without a purchase is a negative signal.

A session under 30 seconds is a negative signal.

An add-to-cart without checkout is a negative signal.

Every low-intent keyword you rank for becomes expensive education for the platform.

You're teaching it when not to show you.

Most brands optimize for keyword count.

Profitable brands optimize for profit per keyword.

They strip out terms that generate sessions below 50%.

They kill keywords with conversion under 8%.

They stop paying to be visible in the wrong context.

Amazon gives reach to listings that close, not listings that index.

The shift: Stop measuring how many terms you rank for.

Start measuring how much profit each term generates.

If a keyword costs you $40 in wasted spend per month, and you're tracking 200 of them, you're bleeding $8,000 a month training Amazon to suppress you.

Index less.

Convert more.

Let Amazon scale what works.

Visibility without conversion is just expensive research.

Follow Tim Nguyen for more amazon insights.

23/01/2026

Your ad budget isn't the problem. Your main image is.

You're spending more every month and getting less.

Higher CPC, lower profit.

Amazon isn't broken.

It's charging you more because shoppers don't click your listing.

Here's what's happening:

You run Sponsored Products.

Shoppers see your ad.

Your main image looks generic or unclear.

They scroll past.

Amazon logs low CTR.

Your CPC doubles.

Low CTR triggers a chain reaction:

Amazon thinks shoppers don't want your product.

Organic rank stalls.

Ad delivery gets expensive.

You overpay just to stay visible.

Shoppers decide in 0.3 seconds.

They glance at your main image.

Certainty gets the click.

Doubt kills it.

Your image probably creates doubt:

A busy background makes the product hard to see.

Poor lighting looks cheap.

Generic styling blends into competitors.

The fix: Clean background focuses attention.

Professional lighting signals quality.

Distinct visuals make you stand out.

Before raising bids, test this:

Change your main image.

Hold everything else constant.

Watch CTR for 7 days.

If CTR doubles, your CPC drops in half.

Now scaling makes sense.

Amazon rewards listings shoppers click.

It charges more for listings they ignore.

Fix the image, then scale the budget.

Follow for more amazon insights.

14/01/2026

The best Amazon PPC strategies follow one rule:

RARE ex*****on beats random tactics.

I've seen brands waste $5K+ because they're "doing PPC" without a framework.

They launch campaigns. They add keywords. They adjust bids. But there's no system holding it together.

Here's the framework that separates profitable PPC from expensive noise:

The RARE Framework for Amazon PPC:

1/ Recognizable Structure

Every campaign has a clear purpose: efficiency or ranking.
1 ASIN per campaign.

5-10 keywords max.

If you can't explain what a campaign does in one sentence, kill it.

2/ Actionable Data

Run n-gram analysis weekly to find bleeding keywords.

Optimize every 2-3 days based on RPC × Target ACoS, not gut feeling.

Use Sponsored Brand and Video, not just Products 50% of conversions live there.

3/ Repeatable Process

Week 1: Structure by intent
Week 2: Launch broad modified, harvest winners
Week 3: Defend brand, target competitors
Week 4: Optimize negatives, dayparting, bids

Then repeat. No deviation. No "let's try something new this week."

4/ Engaging Growth

PPC isn't a set-it-and-forget system.

It's not a weekly check-in.

It's a daily operating rhythm that compounds.

Brands who treat it like background noise stay stuck at 40% ACoS.

Brands who treat it like a growth engine hit 25-30%.

The difference isn't the budget.

It's whether you have a framework or just a to-do list.

If your PPC feels chaotic, start here: What's the one campaign you can restructure this week using RARE?

Follow Tim Nguyen for more insights on Amazon growth.

13/01/2026

An important rule Amazon founders still ignore in 2026:

Busy doesn’t mean growing.

There’s a phase where sellers aren’t short on cash.

But they’re not making enough to feel light-headed either.

Revenue covers the costs.

Ads are running.

The account isn’t on fire.

Yet every day becomes a chain of small tasks:

– Checking inventory

– Fixing an image that was cropped wrong

– Watching Ads because ACOS ticked up slightly

– Replying to suppliers

– Thinking about a new product… then dropping it

None of these are big problems.

But every single one needs you.

The issue isn’t that you don’t know what to do next.

The issue is that you no longer have mental space to think long-term.

A lot of founders tell themselves:

“I’ll hire when revenue is bigger.”

But the reality is this:

When you stay in founder-handles-everything mode, revenue rarely jumps to the next level on its own.

Scale doesn’t die because of a lack of strategy.

Scale dies because the founder is drowning in operations.

Follow me for practical Amazon growth insights.

09/01/2026

One wrong price jump can make every PPC click more expensive.

Here’s how top sellers increase price and keep the Buy Box.

Follow for Amazon insights & save this before your next price change.

07/01/2026

Revenue growth doesn’t make your head lighter.

It makes everything more complex fast.

Website.

Amazon.

Fulfillment.

Inventory.

Ads.

Then add new markets, new countries.

At the beginning, everything feels manageable.

You know which SKU is about to go out of stock.

Which campaign is burning money.

Which listing needs fixing.

But at a certain point, it’s not that you’re getting worse.

The human brain simply doesn’t scale.

Revenue goes up. Decisions multiply. Risk compounds.

The problem for many brand owners isn’t lack of people.

It’s that every decision still runs through them.

One person can’t review P&L, monitor ads, track inventory, and handle Amazon issues every day.

A one or two person team can’t react fast enough when Amazon changes the rules

Listings need mass updates

Pricing must stay aligned across website and marketplaces

The usual outcome

Important work gets delayed by urgent work

The faster you scale, the more mistakes you make

Let’s reframe it.

You don’t need to move faster.

You need a system that doesn’t require you to be in every decision.

When Amazon starts taking up too much mental bandwidth,

that’s a signal it should be separated from you

and placed into its own operational layer.

A layer that

knows which delays cost real money

prioritizes before problems explode

takes ownership without constant micromanagement

Sustainable growth doesn’t come from controlling everything.

It comes from deciding only what’s worth deciding.

If Amazon is starting to exhaust you instead of creating leverage,

the issue probably isn’t effort.

It’s structure.

At Galaxy Agency, we help founders take Amazon off their mental bandwidth so they can focus on what actually grows the business.

05/01/2026

Most Amazon sellers think customers buy because the price is lower.

They don’t.

They buy because your offer looks better.

Badges don’t change your product.

They change how fast customers decide.

Sale badges create urgency.

Coupon badges increase clicks.

Strike-through pricing anchors value.

When reviews are still limited, badges reduce hesitation.

Without them, even a good price struggles to convert.

If your listings aren’t converting, don’t touch ads first.

Fix how your price is displayed.

02/01/2026

Most Amazon sellers think pricing is just about being cheaper than competitors.

That mindset is exactly why many brands lose the Buy Box the moment they try to raise prices.

Smart pricing is not about how low you can go.

It’s about how you build price credibility over time while protecting conversion and Buy Box eligibility.

Galaxy Agency

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