Be Up To Date Vietnam

28/11/2025

𝐒𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰’𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲

Closing our tour across Japan, Be Up To Date arrived in Osaka to visit Japan IT/DX Week, a key exhibition in Western Japan focused on IT systems and digital transformation. The event highlighted how companies like Salesforce, Notion, and HENNGE are contributing to the next wave of AI and IT development.
Japanese innovation stands out for translating complex research into practical tools that are precise, clear, and ready for real-world use. What makes this approach even more powerful is how it brings together diverse players, from startups to established tech leaders, and fosters a collaborative ecosystem where innovation thrives.

Here are three insights from our immersion into Japan’s digital evolution:
🔹 𝐀𝐈 𝐞𝐱𝐩𝐚𝐧𝐝𝐬 𝐰𝐡𝐚𝐭 𝐡𝐮𝐦𝐚𝐧𝐬 𝐜𝐚𝐧 𝐝𝐨: Rather than replacing creativity, AI opens new possibilities for problem-solving and innovation.
🔹 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: From the printing press to the telephone, the internet, and now AI, these innovations continue to reshape how we share ideas, connect, and collaborate to create value.
🔹 𝐇𝐮𝐦𝐚𝐧 𝐯𝐚𝐥𝐮𝐞𝐬 𝐫𝐞𝐦𝐚𝐢𝐧 𝐜𝐞𝐧𝐭𝐫𝐚𝐥: People, not machines, set the priorities and direction, while technology empowers us to achieve more.

At Be Up To Date, we believe the future of communication lies at the intersection of cutting-edge technology and the human experience. The true potential of technology is unlocked when it empowers individuals and teams to drive positive change and progress.

Japan IT Week | | | |

25/11/2025

𝐓𝐡𝐞 𝐭𝐢𝐦𝐞𝐥𝐞𝐬𝐬 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐨𝐟 𝐀𝐫𝐭

Kyoto marked the second stop on our journey through Japan in search of inspiration. At Art Collaboration Kyoto (ACK), the fair reminds us that, long before modern media, art was one of humanity’s earliest and most enduring forms of communication. Existing before any structured language or written system, it has carried stories, preserved cultural memory, and shaped our understanding of the world. A timeless medium, it outlives eras and continues to evolve with every generation.

At Japan’s top contemporary art fair, creativity from around the world converged in one space. Each display had its own artistic voice, while together they formed a rich ecosystem of perspectives. Rather than simply observing, visitors actively engaged. By taking their time, exploring, and immersing themselves in the works, they became part of the dialogue, proving that meaningful communication is always interactive.

For Be Up To Date, the fair highlighted three simple truths:
🏛️ 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐬𝐡𝐚𝐩𝐞𝐬 𝐦𝐞𝐚𝐧𝐢𝐧𝐠:
Art — and communication — only speaks clearly when placed in the right setting.
💖 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐬𝐡𝐚𝐩𝐞𝐬 𝐞𝐦𝐨𝐭𝐢𝐨𝐧:
What stays with us isn’t the information, but the feeling we walk away with.
🧩 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐞𝐬 𝐢𝐦𝐩𝐚𝐜𝐭:
When space, design, and message reinforce one another, a story becomes truly powerful.

In the end, Art Collaboration Kyoto shows that what lasts is not novelty, but connection — the bond between ideas and the people who encounter them. That is the mission Be Up To Date carries forward: guiding brands in building worlds that connect, resonate, and leave a lasting impression.

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21/11/2025

𝐓𝐡𝐞 𝐩𝐚𝐭𝐡 𝐰𝐡𝐞𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐦𝐞𝐞𝐭𝐬 𝐡𝐞𝐚𝐫𝐭𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐠𝐥𝐨𝐛𝐞

Tokyo was the first stop on our creative hunt across Japan, and what a beginning. At Amusement Expo 2025, we stepped straight into the heart of Japan’s gaming and manga universe. Surrounded by the worlds of SEGA, Konami, Capcom, and countless other legends, we felt something unmistakably Japanese: a quiet cultural power that doesn’t need to shout, yet manages to influence the entire world.

What struck us most wasn’t just the flashy booths or iconic characters, but the philosophy behind them. A single seed has the power to blossom into a vast universe. In Japan, entertainment becomes a lasting legacy. Each detail is chosen with care, every story unfolds thoughtfully, and the emotions within them speak a language anyone, anywhere, can feel. And that’s why these creations break out of the boundaries of anime, manga, and games. They evolve into characters, products, and cultural symbols that generations around the world grow up with. Proof that when a story is told with care, it can travel endlessly.

Walking out of the expo, we carried a reminder we want to keep close:
📖 Give people stories they can step inside.
📖 Build worlds they never want to leave.
It’s what Japan has been doing for decades, and it’s also the path we believe will help creative storytelling connect with audiences everywhere.

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08/08/2025

𝐁𝐞 𝐔𝐩 𝐓𝐨 𝐃𝐚𝐭𝐞 𝐰𝐚𝐬 𝐩𝐫𝐞𝐬𝐞𝐧𝐭 𝐚𝐭 𝐕𝐢𝐞𝐭𝐛𝐞𝐚𝐮𝐭𝐲 & 𝐂𝐨𝐬𝐦𝐨𝐛𝐞𝐚𝐮𝐭𝐞́ 𝐕𝐢𝐞𝐭𝐧𝐚𝐦 𝟐𝟎𝟐𝟓, 𝐚 𝐬𝐩𝐚𝐜𝐞 𝐰𝐡𝐞𝐫𝐞 𝐛𝐞𝐚𝐮𝐭𝐲 𝐦𝐞𝐭 𝐛𝐨𝐥𝐝 𝐢𝐝𝐞𝐚𝐬

At this year’s edition, we came not just to observe but to engage with brands, explore new ideas, and follow the evolving language of advertising in the beauty industry. Our approach at Be Up To Date is to use insights to tailor creative strategies that combine storytelling with cultural relevance, enabling brands to connect deeply with their audiences. Being part of this important event reflected the essence of our approach:

🔹 Immersing ourselves in the beauty market to stay close to what inspires and influences it
🔹 Bringing fresh perspectives to how brands tell their stories
🔹 Infusing a craftsman’s mindset into how we design, write, and build campaigns

When emotion, aesthetics, and business come together, the most powerful stories are not the loudest voices in the room. They are the ones that resonate, delivered with intention and customized for the moment.

This is just the beginning of the conversation. Join us as we keep discussing ideas that shape beauty, spark creativity, and move people.

Vietbeauty Show | Cosmobeauté Vietnam | | |

25/06/2024

Art and communication share profound connections. When creativity reaches its zenith, this relationship becomes indivisible as message delivery and artistic expression seamlessly blend. Together, they strive to introduce innovative and impactful ways to communicate messages that can deeply influence lives. The combination of different art forms such as cinema, theater, painting, photography, and performing arts creates unique modes of expression.

That's why Be Up To Date cultivates strong relationships with prominent creative talents in Vietnam, such as choreographer Nguyễn Duy Thành and cinematographer Đặng Xuân Trường. Recently, these two respected artists collaborated to bring the contemporary dance 'Mã' to Saigon audiences. This performance portrays contrasting worlds - Yin and Yang, Good and Evil, Individuality and Conformity. The show highlights how personal differences and talents often collide with societal norms. However, those who persist on their chosen path will inevitably find their own route to triumph.

The message of 'Mã' aligns perfectly with one of Be Up To Date's core values: guiding each client toward their individual journey of distinction.

Ồ Ạt Oh Art | | | | |

06/08/2022

The last few years has pushed loads of businesses to think differently and quickly change the way they operate. There were still some with a level of preparedness that helped them thrive and continue to grow further during challenging times. “Having a multicultural team is a significant competitive advantage for the business" confidently dropped Barney Mathews, Founder of BenBau, a successful European construction company. Along those words, Be Up To Date was in Berlin to meet with the team and learn more about BenBau's best practices.

At first glance, we could tell this business valued diversity, for we spoke to many members all from different backgrounds and horizons. BenBau's big bet was to leverage on human resources from all over the world as an integral part of their DNA. Their boundless recruitment strategy has enabled them to attract talents worldwide and build strong and successful intercultural management within their internal structures. This choice was undeniably one of the key factors contributing to the rapid growth of the company in Europe in recent years despite a context of crisis.

We are seeing more and more businesses making the same choice as BenBau to boost their internal skills and make way to new path to success using cultural diversity. Are you one of them?

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30/06/2022

The largest floating theatre in the world is about to open its doors! Scheduled for Autumn 2022 in Lyon (France), L’Île Ô took on the bold challenge of rejuvenating the image of theatre by ditching the old scene and giving it an innovative refresh to serve communication. This new unusual cultural venue where live entertainment, professional training and corporate events are combined, shows that the fusion of different universes can give birth to new dynamics.

At the thought of such an unprecedented cultural project, we Be Up To Date went to meet the bearer of such an ambitious idea, aka the leaders of the Patadôme Theatre. We discovered a very green and family friendly concept driven by: "Fewer screens and more moments together". This unique eco-responsible architectural prowess is intended to bring more people together and away from the digital trend for a moment by engaging their visitors’ senses with an aww! The plan is to welcome children and families on top of professionals in an effort of facilitating access to culture and art to everyone.

Lyon is undoubtedly excited to see the grand opening of its golden nugget. Afterall, not only hosting the first floating theatre in France is a privilege but it would surely strengthen the city’s international cultural influence.

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13/05/2022

The choice of the most suitable materials and technologies is a crucial part of the creative expression of any graphic designer.

With the goal of continuously bringing innovative solutions to our clients’ future campaigns, Be Up To Date team went to CPrint Lyon, a significant event in the calendar for the graphics and visual communication industry, to draw some inspiration. Our consultants were at the frontline to meet with many professionals who gathered in Lyon, France, to exhibit and have us test their latest offerings in printing, product customisation and personalised finish.

It is important to note that eco-friendly solutions took centre stage at this fair. This exhibition was a vision of how responsible innovation is transforming the business with creativity, impact and care.

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07/09/2021

Partaking in associative activities can be a good way to develop oneself personally while keeping a work life balance. At Be Up To Date, this personal and professional harmony is at the heart of who we are. We encourage all employees to follow their dreams and dearest passions beyond their professional activities because feeling purposeful does not have boundaries.
David Tran, Vice Director and former student of IDRAC Business School, echoes these beliefs by being the Ambassador of IDRAC Alumni in Vietnam in parallel to his role and responsibilities within the company.
In short, it’s healthy to do what we love and it feels amazing being thyself. So, live today without waiting for a hypothetical tomorrow!

David TRAN (PGE 2012) Entrepreneur et Ambassadeur IDRAC Alumni au Vietnam Avec 45 Ambassadeurs nommés dans 29 pays à travers le monde, IDRAC Alumni fait aujourd'hui un zoom ...

14/07/2021

Be Up To Date Vietnam team wishes to our colleagues in France and all the French people an amazing Bastille Day. A whole nation gathered to celebrate a memorable and historical day, symbolizing change. May this Quatorze Juillet bring to everyone peace and the best in everything. Bonne Fête Nationale!