03/12/2025
From Zodiac Symbol to Narrative Protagonist
Rather than positioning the Pig as an ornamental icon, Traqué developed it into a character with personality, movement, and intention. In this series, the Pig is not simply “present”, but it experiences. It plays a guitar over the skyline of Saigon, dances under a lion-dance costume in Hội An, and sits peacefully among fishing boats in Mũi Né... Through these humorous and affectionate scenes, Traqué makes the zodiac animal relatable and expressive, echoing the emotional themes of the New Year: joy, warmth, and connection.
This approach elevates the Pig from a signifier into a storytelling engine. The character becomes a companion and wanderer who embodies the light-hearted, abundant spirit traditionally associated with the Pig in Vietnamese culture.
A Blend of Illustration, Photography, and Festive Fantasy
One of the strongest aspects of the series is Traqué’s craft in merging hand-drawn illustration with high-resolution photography. The illustrated Pig, with its expressive textures and warm color palette, sits seamlessly within real environments. The technique creates an atmosphere that is at once familiar and magical, ideal for a Tết campaign, where nostalgia and imagination traditionally co-exist.
The visual style recalls children’s storybooks yet is sophisticated enough to appeal to adult audiences, embodying Traqué’s strength in creating designs that are culturally grounded yet emotionally universal.
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This content is generated by AI based on the past project by Traqué Impact Studio https://traquestudio.com/portfolio-item/tet-gift-set-2019/
Authors & creators: The most beloved creative team of Traqué in 2019
