Blueseed Group, 36 Bùi Thị Xuân, Phường Bến Thành, Ho Chi Minh City (2026)

05/06/2026

THE NEXT MARKETING FRONTIER: SEEMRUSH UNLOCKS VIETNAM'S NEW AI VISIBILITY METRICS

The digital landscape in Vietnam is moving extremely fast from traditional search queries to GEO (Generative Engine Optimization). Today, visibility isn’t just about being on a results page—it’s about being cited as a trusted source when consumers converse with AI platforms like ChatGPT, Gemini, and Google’s AI Overviews.
To help brands lead this shift, today (05/06/2026) Semrush has officially unlocked its data capabilities for the Vietnamese market within the advanced Semrush AIO Enterprise.

🎯 As the very FIRST official partner of Semrush in Vietnam, Blueseed Group is proud to pioneer this journey, helping local businesses dominate the AI search landscape through 3 core pillars:
1️⃣ Visibility Overview (AI Share of Voice): Benchmark your brand's presence using an AI Visibility Score (0-100), and track how often AI models mention your brand or cite your links.
2️⃣ Competitor Research (Exploiting Content Gaps): Uncover the specific topics and Vietnamese media sources where AI is referencing your competitors, allowing you to bridge the gap and reclaim authority.
3️⃣ Prompt Research (Understanding AI Intent): Move beyond words to analyze actual user prompts. Restructure your content so Large Language Models (LLMs) can seamlessly crawl and recommend your business.

The future of digital visibility is here. When a consumer asks AI for the best solution in your industry, make sure your brand is the one it generates.

👉 Connect with Blueseed Group today to unlock your true AI visibility potential!

05/05/2026

🔥 BLUESEED GROUP – THE FIRST SEMRUSH STRATEGIC PARTNER IN VIETNAM 🔥

Big news for the Digital Marketing community! We are thrilled to announce the strategic partnership between Blueseed Group and Semrush – the world’s leading marketing data analytics platform that recently joined the Adobe family in a deal $1.9 billion acquisition.

As Vietnam’s first-ever partner, Blueseed is proud to pioneer GEO (Generative Engine Optimization) – the ultimate 'weapon' for brands to dominate AI Brand Visibility, Share of Voice, and Citation Rate, while effectively managing Brand Sentiment on AI.

Are you looking for answers of:
❓ How can I get AI to mention my brand name?
❓ How can I leverage Semrush’s multi-billion dollar data for my marketing campaigns?
❓ How do I stay ahead in the shifting search landscape?.. then Blueseed Group is the partner you’ve been searching for.
We don’t just provide solutions; we build your leadership position in the AI Era!

👉 To our partners and brands: Interested in the future of GEO? Don’t hesitate to contact Blueseed now for an exclusive consultation with our experts!

02/02/2026

🎉 Congratulations to Greenoly on the Opening of Their First Flagship Store! 🎉

Blueseed Group is delighted to congratulate Greenoly on the successful launch of their first flagship store — marking an important milestone in Greenoly’s journey as a hybrid e-retailer for Health, Sport, and Wellness products.

This flagship store represents more than a physical space; it is a strategic extension of Greenoly’s digital ecosystem, offering customers a seamless online–offline experience while staying true to the brand’s mission of promoting healthier, more active, and more sustainable lifestyles.

Guided by the philosophy “Living green, living well,” Greenoly continues to innovate at the intersection of wellness, performance, and conscious living.

Blueseed Group is proud to celebrate this achievement and to accompany Greenoly as they scale their impact and redefine the Health–Sport–Wellness retail experience in Vietnam.

📍 Visit Greenoly’s flagship store or explore their digital platforms to experience the future of green living.

21/11/2025

[𝗥𝗘𝗖𝗔𝗣] 𝗕𝗟𝗨𝗘𝗦𝗘𝗘𝗗 𝗚𝗥𝗢𝗨𝗣 𝘅 𝗢𝗣𝗧𝗜𝗠𝗜𝗡𝗗 𝗔𝗜: 𝗧𝗛𝗘 𝗡𝗨𝗠𝗕𝗘𝗥𝗦 𝗗𝗢𝗡'𝗧 𝗟𝗜𝗘 – 𝗪𝗜𝗡𝗡𝗜𝗡𝗚 𝗧𝗛𝗘 𝗔𝗜 𝗥𝗔𝗖𝗘

On November 20, 2025, Blueseed Group officially welcomed our strategic partner, Optimind AI, in a session that went beyond theory to prove exactly why the future of marketing lies in GEO (Generative Engine Optimization).
While the shift from "Searching" to "Asking AI" is inevitable, the real question is: Does optimizing for AI actually drive business growth?
The answer was delivered through the Greenoly Case Study, demonstrating the explosive impact of Optimind AI’s solutions after just 3 months of deployment:

🔥 𝟭. 𝗙𝗿𝗼𝗺 "𝗜𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲" 𝘁𝗼 "𝗗𝗼𝗺𝗶𝗻𝗮𝗻𝘁" 𝗶𝗻 𝗔𝗜 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀
Before GEO, the brand had 0% visibility on Google's AI Overview. By applying Optimind's 6-step framework, Greenoly achieved a 45% appearance rate for target keywords. The brand is now trusted and cited hundreds of times by major LLMs like ChatGPT and Gemini.
📈 𝟮. 𝗥𝗲𝗮𝗹 𝗧𝗿𝗮𝗳𝗳𝗶𝗰, 𝗥𝗲𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵
Visibility isn't just vanity; it drives traffic. Greenoly saw a massive 51.23% increase in Organic Traffic and an 18% rise in keywords ranking in the Top 10, proving that pleasing the AI also pleases the search algorithms.
💰 𝟯. 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗦𝘂𝗿𝗴𝗲
Most impressively, the Sukin product line recorded a 117% increase in conversion rates from AI and search sources. This confirms that users coming from AI recommendations are high-intent and ready to buy.

🚀 𝗢𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁
The success of Greenoly is not an exception; it is the new standard. By integrating Optimind AI’s proprietary GEO solution, Blueseed Group is equipped to help our clients build sustainable "digital assets" that are recognized, verified, and recommended by the world's most powerful AI models.

02/10/2025

🚀 AEO – Optimizing Brand Visibility in the AI Search Era

AI is reshaping the way people search. Simply appearing on search results (SEO) is no longer enough. Today, Google AI Overview and AI assistants like ChatGPT, Gemini, and Bing Copilot have become the new gateways through which customers access information and make purchase decisions.

👉 That’s why Blueseed is pioneering AEO (Answer Engine Optimization) – helping brands go beyond being “listed” to becoming the direct answer selected by AI.

📌 First Pilot with Greenoly
Over 2 months, we:
Optimized product content & data structure for AI-friendly parsing.
Boosted content trustworthiness and credibility with parallel PR.
Monitored real-time results on Google AI Overview.

📈 Early Results
Clicks: 9.14K → 11.6K (+27%)
Impressions: 602K → 644K (+7%)
CTR: 1.5% → 1.8% (+20%)
Average Position: 18.2 → 13.8 (↑ nearly 5 ranks)

Most importantly, Greenoly was cited by Google AI Overview and featured directly in user answers.
This proves that AEO doesn’t just open new visibility channels — it also creates a synergistic effect with SEO, driving more traffic, stronger brand trust, and better conversions.

✨ Next, Blueseed will expand AEO optimization across ChatGPT, Gemini, Bing Copilot, and beyond.
👉 Follow blueseed.group for the latest updates.
👉 If your business is ready to lead in the AI Search era — let’s talk and unlock your next level of growth.

23/07/2025

🎉 CHANGE – BLUESEED AMAZING RACE 2025 🎉
🌟 Embracing Transformation – Purpose in Action 🌟

Following the spirit of “Racing Beyond Limits” in 2024, last week Blueseed Group turned a new page in our internal culture journey:

Blueseed Amazing Race 2025 | CHANGE – an experience that goes beyond physical endurance, encouraging mindset transformation and adaptability in an ever-evolving world. Because in a world that changes by the hour, standing still means falling behind.

From the rugged terrain of Phước Bửu to moments of connection at Oceanami Resort, the Blueseed team came together to break personal limits, collaborate, adapt, and move toward shared goals.

No fixed roles. No safe formulas.
Only fast adaptation, true teamwork, and trust in one another to reach the finish line – the kind of organizational culture we aim to build.

And change, for us, is not just about adapting.
We choose to take responsibility for the community.

As part of the event, Blueseed officially wrapped up the CSR campaign “Step to Share”, where every step by our members was converted into 5 VND for the CSR Blueseed Foundation – supporting education, environmental action, and sustainable development.

📍 8,778,708 steps = 43,893,540 VND donated
📈 74% employee participation company-wide

✨ CHANGE is not just about progress – it's about real impact.
In a world that never stops changing, we act – not only for ourselves, but for society.
This is how we - Blueseed chooses to grow, thrive, and create lasting value.

18/07/2025

🌊 Blueseed Amazing Race 2025 🌟
📍 Ho Tram | July 18–19, 2025

The Blueseed Group family — including Blueseed Media, Blueseed Digital, Blueseed Hanoi, Blueseed Communication, Greenoly, and Flix — is heading to Ho Tram for an unforgettable team-building adventure!

This year’s Amazing Race is all about embracing CHANGE — challenging ourselves through biking, trekking, and survival activities, as we continue growing together with purpose and unity. 🚴‍♀️🏃‍♂️🌳

📣 Kindly note to our lovely clients and partners: During this time, our responses may be slightly delayed. We truly appreciate your understanding and patience, and we’ll be back — recharged and ready — to serve you with even greater energy!

02/07/2025

Blueseed Group Welcomes Two New CEOs – Leaders Grown from Within

👉 Mr. Do Dinh Quang (Chris Do) – Chief Executive Officer (CEO) of BLUESEED COMMUNICATION
With 6 years at Blueseed, Chris played a key role in spinning off and developing Blueseed Communication. He previously held senior roles at Inspirato Media and Blueseed Digital, and was honored with the CEO Award 2024 and HERO Award 2022.

👉 Ms. Pham Thi Ha (Ha Pham) – Chief Executive Officer (CEO) of Blueseed Hanoi
Starting as a sales executive 8 years ago, Ha has built and led Blueseed Hanoi into a strong presence in the North. Her efforts have earned her the CEO Award 2024, Award 2022, and Wow Awards 2021 & 2020.

This strategic move reflects Blueseed’s strong commitment to empowering those who deeply understand our culture and vision.

🎉 Thank you, Chris & Ha, for stepping into these important roles — wishing you great success in this next chapter!

24/06/2025

🌿 BLUESEED GREEN DAY – Sowing Green Seeds, Reaping Responsibility 🌿
"The best time to plant a tree was 20 years ago. The second best time is now." — Ancient Chinese proverb

On June 21, 2025, Blueseed Group successfully hosted an inspiring field trip to Lang Sen Wetland Reserve – Long An, marking the completion of a truly “green” journey – from intention to action.
💚 Hundreds trees were planted by The Blue Family – not just an environmental activity, but a bold statement of sustainable living and collective responsibility.

🌱 Together, we:
- Planted trees in the pristine wetland forest – where every shovel dug was a meaningful connection between people and nature.
- Explored a precious ecosystem – often referred to as the “green lungs” of the Mekong Delta.
- Slowed down, bonded, and showed kindness – as we stepped away from our screens to listen to birdsong, water, and each other’s laughter.

🎯 Green Day was more than just an event. It was a declaration:
✔ To live responsibly with nature
✔ To build a connected, compassionate, and sustainable corporate culture
✔ To spread the spirit of CSR in an honest and practical way

✨ Thank you to our “Green Racers”:
Every drop of sweat, every smile, every thoughtful act during the trip made this Blueseed Green Day truly vibrant, inspiring, and human.

📸 Let’s revisit the unforgettable green moments we shared.
🫶 And stay tuned for Blueseed’s upcoming journeys – ones that will continue to sow and protect the color green in our world.

04/06/2025

CALOFIC – owner of top edible oil brands such as Simply, Meizan, Olivoilà, and Neptune – aimed to expand brand awareness and market share in the diverse Southeast Asian markets of Laos and Cambodia. However, they faced several key challenges:
⛔ Limited brand-consumer connection due to language barriers and cultural differences.
⛔ Low digital presence on local social media platforms.
⛔ Increasing competition from both international and domestic brands with highly localized engagement strategies.

To address these challenges, our Blueseed Digital team launched an integrated social media campaign built on three core pillars:
👉 Comprehensive KOL management: from scouting and partnership to localized content production tailored to each market.
👉 Localized media strategies: leveraging unique market insights and consumer behavior data specific to Laos and Cambodia to maximize relevance and reach.
👉 Consistent cross-border brand storytelling: crafting unified narratives to reinforce CALOFIC’s brand identity across different cultural landscapes.

A standout example is the Simply campaign in Cambodia & Laos, which featured emotional, locally relevant video content on platforms like Facebook

The regional campaign delivered impressive results:
🌞 Over 1.3 billion impressions
🌞 730 million video views
🌞 More than 2 million clicks

As a result, we successfully helped CALOFIC:
⚡ Significantly boost brand visibility and engagement in target markets.
⚡ Strengthen the market position of its core household brands across three countries through a holistic mix of integrated media, influencer marketing, and strategic content operations.

Blueseed Group

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