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18/06/2022

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18/06/2022

𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗩𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿𝘀 & 𝗥𝗲𝗶𝗻𝘀𝘁𝗮𝘁𝗲𝗱 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗚𝗼𝗼𝗱 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀.
◾2 𝙇𝙞𝙣𝙚 𝙍𝙚𝙞𝙣𝙨𝙩𝙖𝙩𝙚𝙙 𝙋𝙧𝙤𝙛𝙞𝙡𝙚
◾3 𝙇𝙞𝙣𝙚 𝙍𝙚𝙞𝙣𝙨𝙩𝙖𝙩𝙚𝙙 𝙥𝙧𝙤𝙛𝙞𝙡𝙚
◾ 50$ 𝙎𝙥𝙚𝙣𝙙𝙞𝙣𝙜 𝙇𝙞𝙢𝙞𝙩
◾ 250$ 𝙨𝙥𝙚𝙣𝙙𝙞𝙣𝙜 𝙇𝙞𝙢𝙞𝙩
◾ 𝙐𝙣𝙡𝙞𝙢𝙞𝙩𝙚𝙙 𝙨𝙥𝙚𝙣𝙙𝙞𝙣𝙜 𝙇𝙞𝙢𝙞𝙩
◾ 3 𝘼𝙙 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘾𝙧𝙚𝙖𝙩𝙞𝙤𝙣 𝙇𝙞𝙢𝙞𝙩 𝘽𝙈
◾ 5 𝘼𝙙 𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘾𝙧𝙚𝙖𝙩𝙞𝙤𝙣 𝙇𝙞𝙢𝙞𝙩 𝘽𝙈
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Thank you

18/06/2022

19/01/2022

I’m gonna brag for a second…
The less I work, the more money I make.
In fact, I make MORE money when I’m on vacation.
And my business generates me upwards of 7 figures every single month like clockwork.
I’m not alone in this either.
I know of several other 7-9 figure ecom entrepreneurs doing the same thing too.
After seeing many of you spending way too much time flailing around in ads manager 24/7 and being left in the dark about how the real killers scale without losing their time and sanity…
I decided to put together an exclusive behind-the-scenes gathering with a few of those 7-9 entrepreneurs to give you crystal clarity on how you can do this for your own business.
Face to face.
With the ability to get direct help and feedback 1 on 1 to get this handled for you once and for all.
If you have gone through our ESS program (or you're currently in it), write “Mastermind” below 👇
…And I’ll let you in on everything you need to know to join us. Spots will fill up by the end of THIS week.

10/10/2021

This is proof that the IOS updates are actually a GOOD thing

Now hear my out haha… ads have been a pain in the a** since the IOS updates fully rolled out. It’s definitely harder than before… BUT people are still crushing it and I think there’s a reason for that.
BECAUSE things have gotten harder… lots and lots of people are being FORCED to make products that have great market fits. It’s forcing businesses to improve their products essentially overnight and as much as it SUCKS, it’s bringing out the best in all of us. Those who adapt will win and win BIG. That’s what I want to help you with today 🙂 If you make the correct changes NOW… you’ll reap your rewards in the future!
We’ve certainly made big changes to our process and I’m excited to walk you through this case study today.
Just to give you some background info on this brand:
1) I KNOW that €50,000 in one month isn’t huge BUT we were able to increase revenue by 118% WITHOUT sacrificing profit margins
2) This brand advertises exclusively to Italy only… so much smaller of a market than the US or even brands that advertise worldwide.
3) Gross revenue for the month was €50,004.27
4) Facebook ad spend was €11,244.50 -- blended ROAS of 4.45
5) Break Even ROAS is 1.5
6) AOV is €40 ish
7) that spike of sales that you see in the middle of the graph was mainly from organic search traffic. Mid month, this brand got featured on national TV BECAUSE they have a great product. (this goes back to the theme of this post)
This post is going to cover the entire process of day 1 - day 30 with this brand. I’m going to unveil what we did:
1) Week 1 (TOF campaign re-structure / taking what’s already working and improving it)
2) Week 2 (Scaled budgets slightly after testing)
3) Week 3 and 4 (Maintaining profit at scale)
--------
WEEK 1: THE FOUNDATION THAT STARTED IT ALL!
With every account that we work on, the first week is always dedicated to expanding our prospecting campaigns to combat facebook’s inconsistencies. Specifically for this brand, we took a look at at 2 things:
1) The number of cold audiences currently working
and
2) How many MORE we need to stay consistent in terms of revenue / profit
I was focused on these areas more so than anything else because this client specifically wanted to scale up and maintain similar profit margins. They had tried to scale before but it bit into their profit margins too much. I knew that in order to help them hit their goals, I needed to build a solid prospecting system into the ad account. Without this, this month would have looked completely different.
The number of cold audiences currently converting them was 2. I knew that it would be VERY hard to scale while targeting only two audiences. Why? Facebook is volatile and if just one of those audiences weren’t performing well on a specific day, our results would be immediately cut in half.

08/10/2021

BEST ROI APPS THAT MAKE YOU MONEY WITHOUT RUINING THE GOLDEN PATH.
There's a lot of great apps on Shopify, but which ones are truly the ones that make you a great return without ruining the golden path. Essentially the golden path is all the steps from when they see your ad until they make a purchase. You want to make the start to the finish line (a purchase) as short and convenient as possible for your customer.
Well, these are the one's that me and my team find the most valuable:
1. Social Snowball
2. ReConvert
3. Bundles Bear
4. Klaviyo
5. SMSBump
**1. Social Snowball **- This is an app that helps you get a higher conversion rate, and more returning customers. When a new customer purchases from your store, an affiliate account + discount code is generated for them right from the thank you page. So everyone that purchases from your website, is now an Affiliate for your brand!
2. ReConvert - This app allows you to boost your store's revenue by one click upsell your customer, collect their birthdays, create checkout upsell bundles, cross-sell, surveys & after-sell without ruining the golden path (your entire funnel)!
3. Bundles Bear - With this app you can create bundles of your product (or bundles of multiple products combined), which can drastically boost your overall average order value and make you more money.
4. Klaviyo - You might think about Klaviyo as this simple abandon checkout system, although the abandon checkout is amazing there is so much more to this app. You can use this app for both text and email marketing but we have found out that email is superior in this app. With klaviyo, you can set up email flows (abandon checkout, etc), pop up forms, and send email campaigns! Klaviyo also has amazing tracking to see open rates and other crucial statistics to optimize campaigns/flows/pop-ups.
Protip: Don’t limit yourself to just send out campaigns related to purchases. Feel free to get creative! We newly pushed out a couple of campaigns to get content from our old customers (them explaining why they loved our products in a video). We can then make some awesome UGC ads with that footage!
5. SMSbump - Where is the best place to reach your customer? Through their messages ofc! And what is the best app to use for sending text campaigns and flows? SMSbump. With SMSbump you can send out flows (abandon cart etc) and campaigns via SMS or MMS. The great thing about using SMSbump is that the potential customer / old customer gets notified directly on their cellphone, which leads to much higher open rates than emails.