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19/01/2026

Well, we’re almost on trend with the 2016 vs 2026 thing.
So here’s 2016 vs late 2025.

We’ve been doing company trips since 2010. 2016 was Sapa. Last year was Luang Prabang. 2026 hasn’t happened yet, so this will have to do for now.

We frame these team photos and keep them in the office. Not for nostalgia, but as a reminder that while people, projects and places change, the culture stays pretty consistent.

And with both Sapa and Luang Prabang being mountain towns, it feels like a fitting reminder that we’re still working our way to the summit.

08/01/2026

A small table, good food, and a big conversation.

Yesterday we hosted an intimate tech media lunch with Intel Vietnam, bringing together a select group of leading outlets including VnExpress, Thanh Nien, Tinh Te, and Migovi.

The discussion, led by Phung Viet Thang, Country Manager, SMG, Intel Vietnam, focused on Intel Core Ultra Series 3 following its debut at CES 2026, and what it means for the future of AI PCs in Vietnam.

From Intel 18A process technology to stronger performance, longer battery life, and real-world on-device AI use cases, the session highlighted how AI has become part of everyday work and life, and how Vietnam continues to lead in AI adoption.

Media also had the chance to get hands-on with the Intel Core Ultra Series 3 chip, a rare opportunity even on the global stage.

Sometimes the best conversations happen around a lunch table.

Thanks to Intel Vietnam and everyone who joined us.

07/01/2026

Meanwhile, in Las Vegas.

Dat, Luan and Hieu checking out what’s new at the Dell booth at CES.

Hands-on time, real conversations, and a front-row look at what’s next before it reaches Vietnam.

Good to see Vietnamese voices right in the middle of the action.

24/12/2025

Ending the year the best way we know how. Together.

We wrapped up 2025 with year-end media gatherings for Garmin in Ho Chi Minh City and Hanoi, bringing friends from the media and creator community together for relaxed conversations, good food, and a look back on a busy year.

These moments are our way of saying thank you to the journalists and partners who’ve supported Garmin’s story throughout the year, and of starting the next chapter on a strong, personal note.

Great company, great conversations, and a great way to close out the year. See you in 2026.

01/12/2025

We had a great week supporting Intel’s AI PC Workshop in Hanoi, a hands-on look at how Intel Core Ultra powered AI PCs are transforming the way journalists and creators work.

From private, on-device LLMs to faster editing tools and smarter workflows, the demos showed how AI PC brings together the best of both worlds: the power of cloud AI and the privacy of local processing.

A big thank you to the Intel Vietnam team and to all media and creators who joined the session. Always proud to help bring these conversations to life as Vietnam’s tech ecosystem continues to accelerate.

21/11/2025

Three years ago this week, we helped our friends at Intel Vietnam host a media roundtable that kicked off one of our first major projects together — and a partnership that’s only grown stronger since.

There’s something timeless about good conversation and shared purpose — and this one had both.

Here’s a quick look back at where that story began.

28/10/2025

Yesterday’s Tinh Tế Talk gave reviewers their first real hands-on look at the new Garmin fēnix 8 MicroLED — and the difference was obvious the second it sat next to other watches under bright light.

The first smartwatch to bring MicroLED to market, fēnix 8 MicroLED combines an insanely bright and crisp screen with everything people buy a fēnix for: full health tracking, coaching, mapping, and battery built for the outdoors — not just the showroom.

Big thanks to our friends at Tinh Tế for hosting and to the reviewers who showed up, shot, tested and stress-questioned the product live. Always better when people can see it for themselves.

27/10/2025

Two big days with Cargill last week — celebrating 30 years in Vietnam and handing over the 125th Cargill Cares school in Gia Lai.
Five years supporting this client and it still feels like purpose-driven comms done right: investing in people, in communities and in the future — not just in headlines.

Thanks Team Cargill for the partnership over so many years.

20/10/2025

Vietnamese Women’s Day at the office today.

Directors came to the breakfast meeting armed with name-etched coconuts and spa vouchers for every woman in the company. Nothing fancy — just a way to say we see you and we appreciate you.

Happy Vietnamese Women’s Day to our team and to all the women in our orbit.

13/10/2025

We wrapped up a busy last week with a media interview alongside IHG at the beautiful InterContinental Hanoi Westlake — an insightful chat about how IHG delivers value and optimizes operational performance for owners across Vietnam.

The discussion also explored IHG’s future vision for mixed-use and branded property opportunities, and its growth in emerging destinations beyond the major cities.

As always, great to see a brand so committed to sharing regional best practices, building local partnerships, and raising the bar for sustainable hospitality development across the country.

Always a pleasure to be part of the story as Vietnam’s hospitality landscape continues to evolve.

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Ho Chi Minh City
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