Cho Choi Creative

17/03/2026

We're excited to announce that Chợ Chời Creative has collaborated with foundry to develop Vietnamese diacritics for the Adelia typeface for an upcoming project of ours.

Adelia is a flare serif typeface influenced by early 1900s Nordic art and culture. With romantic and organic yet straightforward characteristics, it pays tribute to the heritage of the final decades of classicism.

Designed by , Adelia stands out for its elegance and robust, along with a set of unconventional alternate characters that create a striking impression.

Type Designer: Fredrik Gruber, Göran Söderström, Léo Guibert (Letters from Sweden)
Vietnamese Type Designer: Mikeyokei (Chợ Chời Creative)

09/03/2026

Chợ Chời Creative tìm người nhà làm các vị trí Senior Brand Designer, Mid-Weight Brand Designer và Account Executive.

Chi tiết JD và hướng dẫn apply vui lòng xem ở bio IG.

16/02/2026

Chúc bà con bước sang năm ngựa với sự sáng tạo say sưa, ý tưởng dư thừa và thành công gõ cửa!

P/s: Bấm giữ màn hình để nhận thông điệp đầu năm từ Chợ nghen!

13/02/2026

Bước sang năm Bính Ngọ, Chợ Chời chọn "chơi" với những mảng màu và đường kéo để tái hiện hình ảnh "Mã Đáo Thành Công" quen thuộc, nhưng với góc nhìn mới hơn.

Không chỉ là lời chúc may mắn và thuận lợi, artwork này là cuộc hội ngộ của 12 chú ngựa – hiện thân cho 12 tháng bền bỉ trong năm. Được tạo nên từ kỹ thuật cut-outs phóng khoáng, mỗi chú ngựa mang một tạo hình độc bản, như chính sự đa dạng của các cá nhân trong một tập thể. Dù khác biệt tính cách, nhưng khi đồng lòng, chúng ta sẽ vững vàng tiến về phía trước.

Mã đáo thành công, mài đá thành kim!

P/s: Chợ Chời sẽ đi du xuân từ Thứ Bảy (14/2) đến hết Chủ Nhật (22/2). Hẹn gặp lại bà con cô bác với nhiều dự án bùng nổ trong năm mới nhen!

#2026

07/02/2026

Chợ Chời du hí hí hí 🐴🙏🇹🇭

18/12/2025

Proud to be featured on Creative Boom with Snowee Gelato Typeface!

Special thanks:
Creative Director / Tin Lai
Type Designer / Hieu Le
Showcase / Chau Nguyen
Producer / Anh Tram
Animation / Chau Nguyen
Hand Talent / Chang Be
Photography & Retouch / kweirdbleu

Creative Boom:
https://www.creativeboom.com/resources/the-best-new-typefaces-for-december-2025/

Behance:
https://www.behance.net/gallery/217794395/Snowee-Typeface

Snowee Gelato is an Italian-style gelato brand with over 20 years in Vietnam. The brand aims to refresh its identity to better align with its current target customers. As part of this effort, redesigning the font plays a role in creating a more cohesive b...

02/12/2025

The new S'mores Saigon Caffè identity focuses on structure and refinement. Anchored by a bespoke typography system, it establishes a distinct and solid market position for the brand.

- Full Project on Behance -
https://www.behance.net/gal.../239007197/SMORES-SAIGON-CAFFE

- Credits -
Creative Director: Tin Lai
Design Director: Buun Ngo
Account & Tagline: Lam Hoang
Type Designer: Hieu Le, Mikeyokei
Graphic Designer: Mikeyokei
Production: Chang Be, Tram Dinh
Animation: Toan Truong, Ray Hay Ho
Showcase: Buun Ngo, Chang Be, Mikeyokei
3D Model: Dat Vu
Photography & Videography: Khun Bleu, Jeni Khanh Pham
Editor & Color Grading: Khun Bleu, Jeni Khanh Pham

27/10/2025

For nearly 15 years, Snowee has been a beloved name in Vietnam, bringing the authentic taste of Italian-style gelato to the market. To better connect with the current and wider customer base, Snowee decided it was time to refresh its brand identity. This exciting goal led to the creation of The Joy Typeface - a custom-designed font exclusively for the brand.

The Joy Typeface is inspired by the happiness and joy that comes with every scoop of gelato - from the moment the spoon touches the gelato to when it brings delight to each person’s taste buds. It symbolizes the simple pleasure and happiness that gelato brings.

To emphasize this sense of joy and excitement, The Joy Typeface is integrated into various applications to interact with users, such as round ice cream cone holders, charms on paper bags, and bookmarks. Naturally, this also includes a sticker set featuring the tagline, along with a youthful illustration system custom-designed for the brand.

This font plays a key role in creating a more cohesive brand image while also enhancing the user experience uniquely.

Creative Director: Tin Lai
Account: Lam Hoang
Type Design: Hieu Le
Designer: Chang Be, Tram Dinh, Chau Nguyen
Motion: Chau Nguyen, Audrey
Photography: Khun Bleu

19/09/2025

Chợ Chời Creative tìm người nhà làm remote hoặc freelance các vị trí Senior Brand Designer và Midweight Brand Designer.

Chi tiết JD và hướng dẫn apply vui lòng xem ở bio IG.

21/08/2025

Chợ Chời đi chạm cỏ bằng cách trồng 600 cây sao trên một mảnh đồi thuộc Đạ Huoai, Lâm Đồng cùng .intothewild 🌱

24/07/2025

From “Ciao” to “Xin Chào” - More than just gelato, it’s the taste of Italy!

At Ciao Ciao Gelato (), every flavor is a warm greeting, carrying a tale of passion, sophistication, and a whole lot of heart poured into each batch of handcrafted gelato, made from the finest local ingredients. The vibrant colors and patterns are inspired by the signature windows of Italy, perfectly paired with a custom-designed font that’s both friendly and distinctly unique in its letterforms.

The name “Ciao Ciao” and the sweetest tagline, “It’s just love,” truly capture the essence of Italian gelato harmoniously blending with the warmth of Vietnamese culture.

The showcase is coming soon!

Creative Director: Tin Lai
Account: Lam Hoang
Type Design: Hieu Le
Designer: Khunbleu, Trang Tran, Viet Tran
Motion: Jeni
Interior Design: .studio
Photo:

22/05/2025

The Running Bean reBranding
—
🟤To rejuvenate the brand without losing their existing customer base, The Running Bean needs a new, friendly and approachable image. This image should be consistently portrayed and unified, whether it's for everyday interactions or special occasions throughout the year. By achieving this, The Running Bean aims to strike a balance between modernizing their brand and retaining customer loyalty.

🟤Built upon the original character set - Intro Black, we have carefully refined the font to preserve its Humanist essence. This not only adds a touch of friendliness, but also softens its inherent rigidity. Additionally, we have incorporated architectural elements from the space to give the font a warm and approachable feel that truly embodies the spirit of The Running Bean.
Find full showcase at:
- Website: https://chochoicreative.com/chochoi/the-running-bean
- Behance: https://www.behance.net/gallery/190771891/THE-RUNNING-BEAN
—
Client: The Running Bean
Location: Vietnam
Project Manager: Innsaigon
Creative Director: Tin Lai
Design: Trang Tran
Type Design: Hieu Le
Motion Graphic: Dinh Kien
Showcase: Dinh Kien
Photography: The Running Bean Team, Chochoi Team