12/08/2026
Page experience still counts.
Even great content can lose people if the website is slow, messy, or hard to use.
Google wants pages that work well on all devices, load smoothly, and make the main content easy to find.
In the AI search era, SEO is not only about what your page says.
It is also about how easy it is to use.
Fast. Clear. Mobile-friendly.
That is modern SEO.