31/05/2026
Property Pilates Club — Brand Identity
A minimal lifestyle identity created for a community concept where real estate, wellness, movement, and connection come together.
Property Pilates Club was designed as an elevated extension of West Lane Lending, created to support curated Pilates events for past clients, new clients, and realtor collaborations.
The visual direction focuses on soft elegance, refined typography, neutral tones, and flexible brand applications , from the primary logo and monogram to collaboration lockups, merchandise, and lifestyle mockups.
A brand made to feel calm, feminine, modern, and community-driven.
Brand Identity by Lum Lumi Studio