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Your monthly content refresh just landed 📲Before you spend hours brainstorming your next post, take five minutes to catc...
04/08/2026

Your monthly content refresh just landed 📲

Before you spend hours brainstorming your next post, take five minutes to catch up on what's actually working right now ↑

This month's report includes Instagram updates, hooks that stop people on their tracks, and reels inspo to keep your content fresh.

Save this for your next content planning session, and tell us which trend you're trying first 👀

📌Your pinned posts are either helping people hit “follow” or not. These posts are one of the first things people see whe...
30/07/2026

📌Your pinned posts are either helping people hit “follow” or not.
 
These posts are one of the first things people see when they land on your profile, so don’t treat them like a one-and-done task.
 
Refresh them whenever your offers, messaging, or goals change, because your pinned posts should be selling for you.
 
If they’re not, let us help 🚨
 

The brands creating the best content aren’t constantly asking “what should we post today?” They’re asking “what’s alread...
28/07/2026

The brands creating the best content aren’t constantly asking “what should we post today?”
 
They’re asking “what’s already happening that people would connect with?” 
 
When you stop treating marketing as something separate from your business, you start realizing your best content is right in front of you:
 
✨the client conversations
✨the product decisions
✨the behind-the-scenes moments
✨the random thoughts
✨the little wins
 
Swipe through for a few brands that are doing this incredibly well and a lesson you can steal from each one. 👀
 

This morning, before work, I took my kids swimming in the Mediterranean Sea.On a random Wednesday.My husband was teachin...
23/07/2026

This morning, before work, I took my kids swimming in the Mediterranean Sea.

On a random Wednesday.

My husband was teaching my son to swim while my daughter and I swam with schools of fish and climbed the rocks.

Then I came home.
Made coffee.
Put on one of my favorite podcasts while getting ready.

I had to pause it multiple times because it sparked ideas for a client's campaign, my own business, and even this post.

It made me think:

*This* is what alignment feels like.

When you're building a life that's genuinely aligned with who you are - nothing feels separate anymore.

Every part of your life makes the other parts richer.

The things that bring you joy end up making you better at your work.

The work you genuinely love changes the way you experience your life.

Everything starts feeding everything else in the most wonderful way. 🔁

I think that's one of the biggest signs you're heading in the right direction.

Not that every day feels easy.

But that your life starts feeling less like a collection of competing priorities and more like one beautiful, connected ecosystem.

Honestly, I can't think of a better definition of success than that.

22/07/2026

day in the life of a marketing agency owner living on a mediterranean island

🔥 Hot take: sending the exact same email to your entire list isn't a strategy.Your biggest fans, brand new subscribers, ...
16/07/2026

🔥 Hot take: sending the exact same email to your entire list isn't a strategy.

Your biggest fans, brand new subscribers, warm leads, and past clients all want different things from you. Treating them like one giant audience usually leads to... mediocre results across the board.

The good news? You don't need a bigger list.

→ You need to start talking to the people already on it a little differently.

Swipe through to see whether your email marketing is due for a segmentation refresh.

📩 If your email marketing feels a little "send and hope for the best," let's fix that. Learn more about how we help brands build high-converting email strategies: https://www.hercontent.co/

The other day, I stopped working at 2 p.m.I laid in bed for an hour and stared at the wall.I cancelled French.I didn't a...
15/07/2026

The other day, I stopped working at 2 p.m.

I laid in bed for an hour and stared at the wall.

I cancelled French.
I didn't answer emails.
I didn’t check slack.
I watched a feel-good series (highly recommend Shrinking!)

What's funny is, if you'd looked at my business from the outside this year, you would've assumed everything was going perfectly.

I've landed clients that genuinely felt impossible a year ago.

The kind of client that sat at the very top of my vision board.

The kind that *literally* changes what you believe is possible for yourself.

My business is growing.
My family is healthy.
I live on the most beautiful mediterranean island.

By every measure, I should feel successful.

Instead, I felt completely overwhelmed.

Here’s what I realized:

→ I’ve been trying to fit my dream life into a schedule that only works if I ignore the fact that I'm a human being.

I plan my weeks as if I don't have two kids to watch grow. A puppy to cuddle. Joy, wonder, and love to feel.

As if my ambition is the only thing that matters.

As if living a life I always dreamed about isn't something I'm actually supposed to enjoy.

So here’s your reminder if you need it too:

Ambition is a beautiful thing.
Until it convinces you that nothing you've built is ever enough.

You don't have to earn the life you’ve already built by making every day impossibly hard.

I'm still learning that too. 💖

14/07/2026

Sincerely, a lady whose brain immediately turns to mush the moment it's time to work on her own business 🫠🙃😘

I ignored my client's brand voice while writing a campaign. Here’s why: Last month, I wrote a winback email to former cu...
09/07/2026

I ignored my client's brand voice while writing a campaign. Here’s why:

Last month, I wrote a winback email to former customers who hadn't purchased in months.

And the more I thought about it, the more I realized:

→ The brand isn’t the most believable person to tell this story.

Instead of writing from the company's perspective, I went all in on writing from the perspective of a real human inside the business.

Someone who:

Genuinely uses the product.
Was excited about everything that had changed.
Simply wanted to check in.

The result?

96 expired customers came back in less than 24 hours.

The right messenger matters just as much as the right message.

It's one of dozens of decisions most people don’t realize a copywriter is making.

If you're looking for a copywriter who obsesses over the psychology before the words—comment EMAIL and let's talk. 💌

New season, new trends 🌞🍹Summer content is officially taking over our feeds, and we’ve rounded up the trends, hooks, and...
02/07/2026

New season, new trends 🌞🍹

Summer content is officially taking over our feeds, and we’ve rounded up the trends, hooks, and Instagram updates worth jumping on this month.

Save this for your next brainstorming session, and tell us which one you’re adding to your content calendar first!

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